Personal WeChat, corporate WeChat and WeChat CRM are all important carriers for private domain operations. For small and medium-sized enterprises, which platform can create better results for the retention and conversion of private domain traffic?
Below, the editor will list the advantages and disadvantages of the three platforms. You can also make a comprehensive comparison to see which channel is most suitable for the company's business model.
1. Definitions and differences between WeChat, Enterprise WeChat, and WeChat CRM
Personal WeChat : In a person-to-person format, the affinity is very high, which helps to improve users’ favorability towards the company. But the disadvantage is that it is not conducive to management. When the company hands over personal WeChat accounts to employees, it cannot effectively manage the accounts. It is easy for employees to delete and add customers without permission, and to leave and take away customer funds .
Enterprise WeChat: Business-to-individual, companies can add multiple employee accounts on Enterprise WeChat and conduct unified management of employee accounts. Employees cannot see customers’ contact information on corporate WeChat, and the communication process with customers is also under the control of the company. Resignation handover is also very convenient, and there is no need to worry about employees leaving and taking customers with them.
WeChat CRM system: Relying on the existence of personal WeChat, in a person-to-person format, it retains the affinity of personal WeChat while having the functions of corporate WeChat. For example , multiple WeChat accounts can be aggregated and managed on the CRM system .
Enterprises can also monitor the communication records between employees and customers at any time through the CRM system. Employees cannot see customers' WeChat IDs on the CRM system, nor can they delete or add customers privately. After an employee resigns, the company only needs to change the password of the former employee's corresponding account, and then the account can be handed over to the new employee for continued use.
Comprehensive comment: The WeChat CRM system combines the advantages of personal WeChat and corporate WeChat.
2. Differences in functions between WeChat, Enterprise WeChat and WeChat CRM
automatic response
WeChat personal accounts do not have the function of automatic reply, so you can only reply manually.
Enterprise WeChat can set up functions such as automatic replies and welcome messages, but these are relatively basic. For example, you can only set keyword automatic replies.
The WeChat CRM system can set automatic replies for multiple WeChat accounts at the same time . Automatic replies are divided into two types: automatic replies through friends and keyword replies. It supports four types of replies: multi-text, single image, single file, and single voice.
Request via friend
After the WeChat personal account is passively added by the customer, you need to click through to add friends. When a large number of people are passively added, manually passing them one by one is not only troublesome, but also time-consuming. The enterprise WeChat and WeChat CRM systems can be set to automatically pass friend requests without manual operation .
Quick Reply
There is no WeChat personal account, and corporate WeChat can set up quick replies through third-party software. You can directly set up quick replies on the WeChat CRM system. For replies to common and frequently asked questions, you can directly add commonly used phrases to reply to customers to the quick replies on the right side of the conversation window. Click on the phrase content to quickly send it to your conversation friends.
Bulk sending
Group messaging on WeChat personal accounts can only send to 200 people at a time.
A single Enterprise WeChat customer can only receive group messages once per week.
Group messages can be directly set up for personal WeChat accounts on the WeChat CRM system. Mass sending is also divided into scheduled sending and immediate sending, as well as multi-number mass sending that does not limit the number of batch sendings.
Aggregation management of multiple WeChat accounts
There is no WeChat personal account or corporate WeChat. Through the WeChat CRM system, one person can manage multiple WeChat accounts. In the system's chat page, you can easily see which WeChat account has new messages.
Batch labeling
Tagging on personal WeChat requires manually adding tags one by one, but corporate WeChat does not. The WeChat CRM system can implement batch tagging, making customer management easier and more efficient.
Through the above analysis, Enterprise WeChat is suitable for large companies and can better establish a professional image. Personal WeChat is more suitable for small and medium-sized enterprises and has stronger affinity. If small and medium-sized enterprises can use the WeChat CRM system to operate private domain traffic, they will definitely get twice the result with half the effort. Therefore, small and medium-sized enterprises can use WeChat as a carrier in their operations and use the WeChat CRM system to assist operations and achieve better results.