As the e-commerce industry continues to develop and competition intensifies, how to attract consumers and improve the reputation of the store has become the focus of every seller. Among them, the polite evaluation function of the Douyin e-commerce platform is favored by the majority of sellers. So, how to set up Doudian comments to be polite? Let’s discuss it together.
How to set the politeness of Doudian reviews?
First of all, turning on the polite evaluation function is the first step for Doudian to implement polite evaluation. On the store management page of the Douyin e-commerce platform, sellers can find the "Polite Comments" option and click to turn on this feature. Sellers then need to set corresponding reward rules according to their own needs.
Specifically, you can choose to set points rewards, coupon rewards or gift rewards, etc. At the same time, sellers can also choose to set requirements for evaluation content, such as requiring evaluation of pictures or videos, and set the corresponding reward amount to each order.
Secondly, it is also important to set a time period for polite evaluation. Sellers can choose a suitable time period based on their own situation and product characteristics. Generally speaking, the time period for polite evaluation can be set within 7 days after purchase, which can give consumers enough time to use the product and generate effective evaluations. Of course, sellers can also make adjustments based on their own experience and data analysis, such as setting it to 3 days or 10 days after purchase.
In addition, sellers should also set reasonable reward rules for polite comments. On the one hand, the reward amount should be moderate to attract consumers to participate in evaluation without causing excessive financial burden to the store. Sellers can set the reward amount based on the price and profit of the product, and can also flexibly adjust it based on market competition.
On the other hand, reward rules must be attractive and motivate consumers. Sellers can consider setting up some diversified reward methods, such as giving different rewards for different orders, or setting requirements for evaluation content to further improve the quality of evaluations.
So, what are the benefits of setting up polite reviews on Doudian?
First of all, polite comments can increase the store’s exposure and traffic. The Douyin e-commerce platform designs the evaluation bonus function as an interactive form to encourage consumers to participate in evaluations by giving rewards. When consumers share products, upload pictures or videos during the evaluation process, they can not only attract the attention of other users, but also have the opportunity to receive additional rewards. In this way, the store's exposure and traffic will be effectively improved.
Second, polite reviews can improve a store's reputation and credibility. When making shopping decisions, consumers often refer to reviews and recommendations from other users. When stores can encourage consumers to actively participate in reviews through polite review settings and provide rewards, the quantity and quality of user reviews can be increased.
In short, this not only helps to improve the store's word-of-mouth image, but also builds consumers' trust and loyalty to the store, promoting repeat purchases and word-of-mouth communication. Merchants in need can make relevant settings. The above is the method.