On September 25, with the official opening of the Longhu Tianjie store in Yizhuang, Beijing, the number of Yunitogang stores worldwide officially exceeded 2,000, becoming the first pickled fish brand in the world to exceed 2,000 stores. At the same time, Yuni together also obtained the market status industry certification of "No. 1 in the number of global pickled fish stores in 2022" by Frost & Sullivan, a global business growth consulting company.
At the global store breakthrough 2,000 press conference held in the afternoon, Wei Tongrong, founder of Fish Together, Chen Zhiqiang, founder and CEO of Wandian Profitability Think Tank, Qing Yong, founder of Zhaimen Group & Tomato Capital, and Zhang, partner of Sullivan Greater China Ge Jian, He Ji, senior partner of Huahehua Marketing Consulting Company, Yu Yong, expert partner of Boston Consulting Group, Wu Jian, president of China Catering Industry Research Institute, Qin Chao, founder and CEO of "Catering Boss Internal Reference", etc. jointly witnessed Sha Li & Wen certification and licensing, the unveiling of global breakthrough 2,000 companies, and the launching ceremony of the Fish You Together Charity Fund.
Became the first brand with 2,000 stores in the pickled fish track
It is understood that Fish You Together, founded in Beijing in 2017, has focused on the pickled fish fast food track since its establishment. With its groundbreaking product and business innovation, it has grown rapidly and successfully deployed globally in just six years. It has opened stores in more than 360 cities in the United States, Canada, Malaysia, Dubai and other cities and countries, constantly creating "business miracles" of Chinese fast food and becoming the first brand with 2,000 stores in the pickled fish track.
At the press conference, Wei Tongrong, founder of Fish You Together, said that Chinese rice fast food has been growing in popularity in recent years, the market has gradually expanded, and it has become a major track for Chinese catering. With the number of stores exceeding 2,000 this time, it marks that Chinese rice fast food has taken another big step from the scale of 1,000 stores to the scale of 10,000 stores. Especially with the strategic layout of sinking the market and globalization, Fish You Together is accelerating. Moving towards Wandian.
As an internationally authoritative research institution, Frost & Sullivan also officially awarded Yunitogong the market status certification of "No. 1 in the number of pickled fish stores in the world in 2022" based on the number of stores opened around the world. According to data released by Sullivan, in 2022, the global pickled fish market will be about 45,000 stores, and Yu Ni Tie has opened 1,554 stores, making it undoubtedly the brand with the largest number of stores in the world.
It is worth mentioning that Sullivan’s report also pointed out that in the past five years, the global pickled fish industry has maintained rapid growth, growing from approximately 28,000 companies in 2017 to nearly 45,000 companies in 2022. The annual compound growth rate is approximately 12.6%, and the industry has huge potential for scale development in the future.
Chinese fast food is entering the "era of thousands of stores"
As China's chain process accelerates, the catering industry is also experiencing rapid growth, and Wandian brands have appeared in tea drinks, snacks, Western-style fast food, braised food and other areas. Among them, with the continuous upgrading of Chinese fast food standardization and supply chain level, Chinese fast food has also ushered in rapid development this year. Chinese fast food brands like Fish and You Together have also achieved thousands of stores and are accelerating to tens of thousands. The store size has increased.
In the roundtable dialogue titled "Chinese Fast Food Enters the Era of Wandian", Qin Chao, founder of "Catering Boss Internal Reference", Chen Zhiqiang, founder of Wandian Profitability Think Tank, He Ji, senior partner of H&H Marketing, and President of China Catering Industry Research Institute Wu Jian, Boston Consulting Group expert partner Yu Yong, Zhaimen Group & Tomato Capital founder Qing Yong and other industry celebrities shared their views on Wandian genes, track scale, talent system, brand globalization, pickled fish trends, etc. Experience insights and explore the development of the catering industry.
Chen Zhiqiang, founder of Wandian Profit, said that based on China’s huge population of one billion, objectively China has enough space to accommodate more catering Wandian brands. In a track with a market size of 100 billion, a 10% market share can give birth to a Wandian brand. In a pickled fish track with a market size of 100 billion, it is also expected to give birth to the Wandian brand. Today's development of Fish You Together is also the epitome of the addictiveness, high cost performance, high turnover and efficiency of the Wandian brand. In some aspects, it has achieved ultimate efficiency and high standardization.
Qing Yong, founder of Tomato Capital, said that Chinese catering is still in the growth stage. For Chinese fast food, in addition to first- and second-tier cities, there are also huge sinking markets and overseas markets. Let’s plan for the sinking market together. Zao is also a relatively successful brand representative. The underlying logic of the Wandian brand is to provide society and customers with higher value, lower prices, and higher quality products that are recognized and recognized by the vast majority of consumers. Only in this way can sustainable operations and Wandian be achieved. volume.
According to industry forecasts, China’s pickled fish consumption market will reach a scale of 100 billion in 2025. As China's catering gradually enters the "era of thousands of stores", with the explosive growth of chain brands, I believe that more Chinese catering brands will surely go to thousands of stores, especially Yuyoutong, which is in the wave of the times and is the first to press the scale to explode The fast forward button is also expected to speed up the road to Wandian in the fast food track!
After the roundtable session, in response to the issue of Japanese nuclear contaminated water being discharged into the sea, which caused public concerns about the safety of aquatic products, Yu Renqiang, Vice President of the Fish You Together Supply Chain Center, made it clear on the spot that the fish ingredients used by Fish You Together are all freshwater fish. Marine fish not affected by Japan's nuclear contamination. In addition, the supply chain will also accelerate the layout and construction in terms of management efficiency improvement, quality control, warehousing, and informatization, laying a solid foundation for the development of Wandian.
"Fish You Together Charity Fund" was officially launched
Bravely stand at the forefront of the times and fulfill social responsibilities. At the press conference, Wei Tongrong, the founder of Fish You Together, announced the official launch of the Fish You Together Charity Fund, and said that for every Lao Tan Pickled Fish sold in stores around the world, one cent of the charity fund will be donated, and the charity funds raised will be used for Develop educational infrastructure, improve campus environment , help more people in need, and inject more warmth into education!
Public welfare is not an occasional act, but a continuous act of the enterprise. According to the reporter’s understanding, before the Fish You Together Charity Fund was launched, Wei Tongrong has been funding the educational construction of children in mountainous areas and her hometown. She has not forgotten her original intention and persevered in sowing hope and helping the pillars of the country to thrive. While the company is growing bigger, it has not forgotten its original intention and has always been towards the goal. Do good.
"One portion of Laotan pickled fish, one portion of fish will help you to study." This time, the launch of the Fishing Together Charity Fund is not only determined to be a responsible corporate citizen under the new normal, but also means the upgrading and systematic development of Fishing Together’s public welfare undertakings, and the continuous practice of corporate charity. road.
On the same day, Fish You Together also officially released a new book "Fish You Talk" to help increase store revenue, and then replicated the method of destroying thousands of stores in stores around the world to continuously help improve store performance.
Across two thousand, the sword points to ten thousand stores! As the leading brand on the sauerkraut fish track, Yu Ni will continue to deepen the core of product innovation and brand development, continue to strengthen the construction and development of the supply chain and organizational talent construction, and continue to promote the Chinese fast food industry based on store operation and scale development. With its own scale of thousands of stores, it has gradually become popular and opened all over the world!