Intelligent creative analysis
It refers to the use of artificial intelligence technology to analyze and understand creative works to discover their inherent creative elements, style, emotions and audience reactions. Optimize advertising strategies and creative performance while gaining a deep understanding of the strengths and weaknesses of creative works.
Alison
Alison is a data-driven "advertising creative tool" that analyzes various creative works, helping advertisers improve work efficiency and the performance of advertising campaigns.
With basin-wide data, users can gain insights into the performance of each element and find content that resonates with each audience. It combines smart algorithms with human insights and pinpoints users’ unique features that are unique to their specific brand, rather than just generic data.
Advantage
Rich creative tips
Not only can it provide analysis results on various forms of information flow such as fonts, colors, sounds, and texts, but it can also provide data-driven creative tips for generative AI production platforms or human teams.
Accurate competitor analysis
Help advertisers understand specific creative elements of competitors. This precise competitor analysis can help advertisers stand out in the market and improve the competitiveness and effectiveness of advertising campaigns.
artificial intelligence technology
Using advanced artificial intelligence technology, including text recognition, sound recognition, visual recognition and emotion recognition, we conduct comprehensive data analysis and mining of advertising creative elements to help advertisers better understand and utilize the information and trends of advertising materials.
Founder Asaf Yanai:
“
Alison does not analyze the video from a holistic perspective, but digs deeper into the intrinsic factors that make the video impactful. By breaking down each video into thousands of independent elements, and further studying the correlation between the elements and the video, you can Pinpoint the key elements missing from your ad.
Source of material:
https://www.alison.ai/
At this time of technological explosion and information explosion, we are full of curiosity about the new things that are and will make life better, and we are full of enthusiasm to share them with you. Explore your surroundings and move forward together.
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iBrand Editorial and Translation Team
