WeChat ecological scenarios are complex, how to achieve quick access?
Enterprises have cross-platform data and the data is fragmented between platforms. How to integrate data from each business line?
With the help of the identity cloud platform, you can quickly access the entire WeChat ecosystem, easily connect cross-platform user identity data such as WeChat ecosystem, e-commerce platforms, third-party platforms, marketing platforms, etc., build a unified user OneID system, accumulate user assets of enterprises, and help Enterprise digital marketing.
Challenges facing businesses
WeChat has a huge ecosystem, inconsistent interfaces, and high integration costs.
The WeChat system contains many scenarios, such as small programs, public accounts, H5 and other open interfaces that are not unified, which increases developers’ understanding costs and R&D costs, resulting in high integration costs.
The WeChat scenario is complex and it is difficult to identify the same WeChat user with multiple unionids and openids.
In various scenarios such as WeChat official accounts, mini programs, H5 applications, WeChat code scanning, and one-click authorization login, it is easy to generate multiple unionids and openids, making it impossible to identify whether the user is the same WeChat user.
The WeChat ecosystem is separated from data on other enterprise platforms, and there is a phenomenon of data islands
Usually, enterprises have many types of platforms, such as official accounts, mini programs, and h5 applications in the WeChat ecosystem, official mall websites and apps of self-operated e-commerce platforms, third-party access platforms such as Taobao, JD.com, and Douyin, and marketing platforms such as membership systems. Or CRM, as well as many offline business systems. Since data from different business production lines cannot be connected, marketing costs are high.
When using foreign IAM products, they cannot integrate well with the WeChat ecosystem.
When foreign-invested or local companies in China use foreign IAM identity management products, the foreign products support the WeChat ecosystem and are not fully integrated and cannot well adapt and integrate the WeChat identity system, resulting in poor user experience and prone to technical glitches in identity integration.
solution
Quickly connect multiple platforms and build a unified user OneID
The company has multiple platforms such as WeChat ecological public account, mini program, h5 application, self-operated e-commerce platform, third-party access platform, marketing membership system/CRM, and offline business system. Due to different business production lines, the enterprise , there is often complete data isolation between platforms.
The identity cloud platform can quickly complete full-end business data access, easily integrate multi-platform identity data, complete user data governance by cleaning and combining data, build a unified user OneID system, and seamlessly synchronize user information to the marketing membership system/CRM The system lays a data foundation for user marketing by the marketing/membership system.
Scan the WeChat QR code to log into the PC website
When users visit PC websites or web application systems, more users are accustomed to logging in by scanning QR codes on WeChat. The identity cloud platform can enable WeChat scan code login and obtain user information with one click for different application systems. After the WeChat user successfully scans the code, the identity cloud automatically obtains the WeChat identity identifier, such as nickname, unionid, openid, etc., and associates it with the user's identity subject.
WeChat authorized login mobile app
The identity cloud platform supports users to authorize login to mobile business apps through mobile WeChat. The identity cloud platform provides WeChat access SDK based on Android and IOS systems. Developers can quickly integrate and go online, and map and associate the obtained WeChat identity with the user identity subject.
WeChat authorized login public account H5 (service account)
By logging in with WeChat authorization, users can log in to the service account or the mobile H5 web page. The H5 webpage of the public account developed by the enterprise can be integrated with the identity cloud platform through standard protocols. When accessing the H5 webpage of the public account in the WeChat App, the WeChat identity is automatically obtained after authorization by WeChat.
WeChat authorized login applet
By logging in with WeChat authorization, users can log in to the mini program using their WeChat identity. Mini program login can be quickly completed through the SDK and open interface provided by the identity cloud platform, and the WeChat identity and WeChat user's mobile phone number can be obtained, and associated with the user's identity subject.
Easily connect foreign IAM products with the WeChat ecosystem
Zhuyun IDaaS and foreign IAM products can use SAML/OIDC to achieve federal mutual trust authentication. After accessing multiple scenarios of the WeChat ecosystem through the identity cloud platform, the identity cloud will integrate the summarized user identity and WeChat identity identifier unionid and openid relationships and then send them back to foreign countries. IAM products, thus perfectly solving the technical problem of foreign IAM not being fully compatible and adapting to the WeChat ecosystem.
