Malatang, this delicacy originating from China, has long become an indispensable part of people's lives. Its unique spicy taste makes people want to come back again and again. The relationships with people are almost like best friends. Whenever there is a cold winter or a tiring moment, Malatang always quietly enters people's hearts, giving warmth and satisfaction. Whether they are lovers in love or colleagues who are united and friendly, they can always sit around the Malatang stall and share laughter and delicious food. Just like the various ingredients in a bowl of Malatang, fused together, the emotions between people become closer. Malatang has long surpassed the food itself and become a beautiful link connecting people's hearts. This time, the editor uses the method of data visualization to show these data to everyone, as shown in the large screen of the "China Malatang Category Development Report" below.
According to the data report, in the past six years, from 2017 to 2022, the scale of the national spicy hotpot market has experienced a period of fluctuation. Initially, the market size reached 107.6 billion yuan in 2017, a year-on-year increase of 11.2%, showing the vitality and potential of the food industry. Then, the market size reached 118.6 billion yuan in 2018, a year-on-year increase of 10.2%, and the spicy hotpot industry still maintained steady development. In 2019, the market size jumped to 130.6 billion yuan, a year-on-year increase of 10.1%. This growth rate once again proved the status and appeal of Malatang in the hearts of consumers. However, the market size unexpectedly fell to 114.2 billion yuan in 2020, a year-on-year decrease of 12.6%. However, the malatang industry bucked the trend, and the market size climbed again to 129.1 billion yuan in 2021, a year-on-year increase of 13%, demonstrating its strong recovery ability. In 2022, the Malatang market will continue to maintain its growth momentum, reaching 130.2 billion yuan, a year-on-year increase of 0.5%. Although the growth rate is relatively slow, it still maintains a sustained growth trend. The market data during this six-year period shows the ups and downs of the nationwide Malatang industry. Despite some fluctuations, overall, Malatang, as a favorite delicacy of Chinese people, still maintains strong market appeal and development potential. In the future, with the continuous upgrading of consumer tastes and the innovative development of the catering industry, it is believed that the spicy hotpot market will continue to flourish.
According to online visual data charts, as of 2023, the average urban occupancy rate of some catering categories in my country is as follows: Western-style fast food leads other categories with a share of 7.1%, becoming a bright business card of the urban catering market. Followed by Malatang, with a occupancy rate of 5.8%, followed closely, which fully reflects the Chinese people’s love for this delicacy. The tea beverage industry is also booming, with a occupancy rate of 5.5%, and has gradually become the new favorite of urban white-collar workers and young people. Braised food and rice fast food accounted for 4.9% and 4.2% of the occupancy rates respectively, and are popular among consumers. The occupancy rates of steamed buns and noodles are 2.5% and 2.3% respectively, and they have a place among the specialty delicacies. The occupancy rates of coffee drinks and hot pot are slightly lower, at 2.1% and 1.7% respectively. However, with consumption upgrades and cultural exchanges, it is believed that these categories will gradually increase their market share. To sum up, the catering market will show a diversified and characteristic development trend in 2023, with categories such as Western fast food, spicy hotpot and tea drinks becoming mainstream, while traditional Chinese delicacies such as braised food, rice fast food and hot pot also maintain a certain market share. Competition in different categories will further promote innovation and development in the catering industry.
According to the data visualization chart, as of 2023, the top five brands in terms of number of Malatang stores across the country are showing fierce competition. Zhangliang Malatang is firmly at the top of the list with an astonishing 6,200 stores across the country. Followed closely by Yang Guofu Malatang, its 5,380 stores also have a wide market share across the country. Liu Wenxiang Malatang ranks third. Although the number of stores is relatively small at 966, it is mainly located in the three northeastern provinces and Zhejiang to deeply explore the local market. Xiaogu Sister Malatang ranked fourth, with 950 stores, focusing on Beijing, Hebei, Tianjin and Guangdong, attracting many local diners. The fifth place is Laojie Chengpan Malatang, which has 921 stores, mainly in Sichuan, Jiangsu, Guangdong and Henan. These brands have demonstrated strong market competitiveness in their respective fields. Through continuous innovation and improvement of service quality, they have brought consumers a variety of spicy hot food choices. With the continuous development of China's catering market and the upgrading of consumer tastes, these Malatang brands will continue to compete for progress and bring more surprises and changes to the catering industry.
In the past 2021 to 2022, the proportion of the number of Malatang brand stores has fluctuated to a certain extent. In 2021, the proportion of brand stores with less than 5 stores will be 10.3%, and by 2022, this proportion will drop slightly to 9.8%. The proportion of brand stores with between 5 and 50 stores remained relatively stable in the past two years, at 53.4% and 52.6% respectively. However, the proportion of brand stores with between 51 and 100 stores has declined significantly in the past two years, from 20.1% in 2021 to 14.9% in 2022. On the contrary, the proportion of brand stores between 101 and 500 shows an upward trend, increasing from 14.1% in 2021 to 19.3% in 2022. The proportion of brands with more than 500 stores has also increased, rising from 2.1% in 2021 to 3.4% in 2022. This data distribution shows that the number of Malatang brand stores in 2022 is mainly concentrated in the small and medium-sized range, but the proportion of large-scale brands has increased, which may reflect that some brands in the Malatang industry are gradually expanding and growing.
By performing big data visualization and report data processing on the above data, we can have a clearer understanding of the distribution trend of the number of Malatang brand stores in 2021-2022. Implementing data visualization can help reveal the patterns and trends behind the data, allowing decision-makers to make strategic plans more quickly and accurately. With the advancement of technology, big data visualization provides us with a new way of interpreting data, making complex data simple and easy to understand. In the future, we will continue to explore more advanced data visualization technology to dig deeper into the value behind the data and provide stronger support for corporate development and decision-making.