2023 is the year of consumption boost and also the 70th anniversary of the development of China's automobile industry. As of the end of June, the number of automobiles in Chengdu exceeded 6 million, making it the region with the fastest growth in automobile consumption in China. In addition, the Universiade that just concluded has ignited Chengdu's consumer enthusiasm, expanding automobile consumption scenarios through innovation, and inspiring For the purpose of market vitality, it is jointly sponsored by the Chengdu Municipal People's Government and the China Council for the Promotion of International Trade Automobile Industry Branch, Chengdu Expo Bureau, Chengdu Economic and Technological Development Zone Management Committee, Chengdu Century City Exhibition Group Co., Ltd., Hannover Milan Fair (Shanghai) Co., Ltd. The 26th Chengdu International Auto Show (hereinafter referred to as: Chengdu International Auto Show), jointly organized by the company and the Sichuan Provincial Committee of the China Council for the Promotion of International Trade, will be held grandly at the Western China International Expo City.
The exhibition period of the 26th Chengdu International Auto Show is as follows: August 25 is the media day, August 26-27 is the professional audience day, and August 28-September 3 is the general audience day. The 10-day Chengdu International Auto Show, with the theme of "Enjoy Chengdu Intelligently, See the Future", brings together the world's top automotive technologies and achievements in the automotive manufacturing industry, including German, American, French, Japanese, Korean, joint ventures, and independent 129 automobile brands will be present in 11 pavilions, bringing world premieres and hot-selling models. Nearly 1,600 vehicles will be on display, with a display area of more than 200,000 square meters.
Making rapid progress, new energy vehicle companies demonstrate their hard power
In the face of increasingly fierce competition, the popularity of new energy vehicles remains high. According to data from the China Association of Automobile Manufacturers, as of July this year, my country's new energy vehicle production has exceeded 20 million units, entering a new stage of large-scale, global and high-quality development. Technical reserves and R&D investment have become the core competitiveness of new energy vehicle companies. A powerful weapon. As the absolute protagonist of this Chengdu International Auto Show, new energy car companies led by new car-making forces have begun a competition between technology and strength: Ideal, NIO, Xpeng, Leapmoon, Lantu, Gaohe, and Jikrypton , Zhiji, Avita, Euler, Jihu, Nezha, AITO, Aian, Shenlan, Haopin, Yuanhang and other domestic light brands will make a shocking appearance at this auto show with popular models. In terms of vehicle safety, manufacturing technology, It provides users with a perfect experience in terms of driving experience, smart technology, brand experience and emotional resonance.
Zhiji’s new pure electric mid-to-large SUV, the LS6 equipped with an 800V fast charging system will be launched; Jihu will build the first car brand’s scene-themed “parent-child paradise”, and the smart parent-child car Koala will start pre-sale; Yuanhang Y6, Yuanhang H8 is officially launched; the HiPhi Y, which is equipped with second-generation NT smart wings and full-speed active rear-wheel steering as standard in all series, debuts at the Chengdu International Auto Show as an open-top spaceship; Jikrypton and Song Art Museum jointly build the "Jikrypton Art Museum" ", the full product lineup includes Jikrypton 001-009 and the new X models. BYD Group will bring its four major brands, Denza, Yangwang, BYD and Fangbao, to make a high-profile appearance at the Chengdu International Auto Show for the first time in the form of a group. It is worth mentioning that the much-anticipated U8 may be officially launched at this auto show; BYD’s high-end brand Fangbao will make its debut at the global auto show with its first hard-core SUV Fangbao “Leopard 5”, making a strong entry into the new energy competition. road.
Ultimate driving control, demonstrating quality and luxury
BMW, Mercedes-Benz, Audi, Lexus, Lincoln, Jaguar Land Rover, Cadillac, Volvo, Genesis, Infiniti and other luxury brands together form a beautiful landscape. Genesis G90 will be launched during the Chengdu International Auto Show. Mercedes-Benz will launch a fierce offensive with its “gasoline and electric” product matrix to maintain its competitiveness in the high-end luxury market. Ultra-luxury brands such as Porsche, Rolls-Royce, Lamborghini, Bentley, and Lotus will gather in Hall 16. Luxury cars that combine cool design and excellent performance will be on the booth one after another, providing the audience with an immersive interactive experience and ultimate Visual enjoyment. Porsche, which is celebrating its 75th anniversary, took this opportunity to release a logo that has been reshaped for three years and plans to put it into use this year to keep up with the changes in the electrification era. Jidu Auto, a new generation of Internet car manufacturing brand, will showcase a car robot equipped with high-end intelligent assisted driving in urban scenes, using extremely intelligent hard-core technology to bring a different luxury experience to users. As a luxury electric off-road brand launched by Dongfeng Group, the Warrior, which is participating in the exhibition for the first time, will compete with the veteran luxury players with its powerful and domineering appearance and strong mecha style.
Strength is accumulated, and outstanding strength does not need to be modified.
Over the past 70 years, my country's automobile industry has developed from a manufacturing plant to a large number of automobile enterprise groups, from a national automobile brand to a large number of well-known national automobile brands, forming a complete modern industrial system. "Made in China" car companies - China FAW, Dongfeng Motor, Changan Automobile, SAIC Group, Guangzhou Automobile Group, Chery Automobile, Geely Group, Great Wall Motor, BYD, Dayun Motor, etc. will make a brilliant appearance to show the power of China to the world. BAIC Motor will hold a technology brand launch and the first pre-sale of the new BJ40 product on the media day; Chery Group will make a shocking debut with its four major brands: Chery, Xingtu, Jietu and iCAR. In terms of joint venture car companies, brands such as Volkswagen, Peugeot, Citroen, Buick, Chevrolet, Ford, Toyota, Honda, Nissan, Mazda, Jiangling, Hyundai, Kia and other brands are also increasing their exposure to the Chinese market in the fiercely competitive market. In addition to traditional gasoline vehicles, , actively accelerating the pace of "electric shock" to boost the competitiveness of the track.
Exciting at the same time, enjoy a different trendy and cool car show
This year's auto show has set up a trendy car life pavilion to comprehensively upgrade the diversified experiences of viewing, feeling, riding, driving and entertainment. Through activities such as life guidance, scene immersion, sensory interaction and leisure experience, it spreads new fashion, youth and trendy culture. , creating a trendy new way of travel life and highlighting the personalized life of the ethnic group in the new era. With the theme of "Hot AI", the 2023 China Automobile Pioneer Forum will explore hot industry topics such as how AI empowers various fields of automobiles, how AI affects automobile marketing, and how new technologies resonate with new trends. It will shape an industry shared communication platform and further promote the development of automobiles. Integration of industry and industry will help Chengdu’s automobile industry to further upgrade.
Jaguar Land Rover will build a distinctive PAGODA off-road challenge platform outside the exhibition hall and open it to the public, bringing the ultimate adrenaline rush experience and visual impact to the audience, thereby fully demonstrating its outstanding and powerful all-terrain capabilities and conveying the fearless spirit of the brave. "Challenger Spirit". With complex terrain combinations and harsh road conditions, the real-life version of "Fast and Furious" is about to be staged here. While feeling the heartbeat acceleration and sensory stimulation brought by extreme cross-country, Xiaopeng has also set up limited-time challenge activities outdoors. Every day, a well-known basketball KOL is invited to interact enthusiastically with the audience. Exquisite trendy gifts are distributed for a limited time, and there are also NBA cultural walls and championships. Immersive scenes such as trophies and 360-degree bullet time create an online celebrity check-in atmosphere and stage the ultimate sports aesthetics. In addition to the brand's exciting activities, the organizer will invite more than 25 mainstream car brands and more than 70 new models to join in, open test drives of new cars, and strive to improve the quality of humanized services, allowing the audience to have a one-stop driving experience Wonderful experience.
This year's auto show will also cross-border collaboration with Wangfujing to create an "auto show aesthetic party", set up a fashionable interactive space, and hold trend circle parties to achieve a second breakthrough in the industry and further enhance the brand influence of the show. In addition to experiencing exciting offline activities, viewers can also get a panoramic and immersive exhibition experience online. The Chengdu International Auto Show will be deeply integrated with the FM102.6 media platform, linking online and offline to further build momentum for the exhibition, and invite well-known car experts across the country. Jointly create a night live broadcast, focus on the hot spots in the automobile industry, select the preferred models, and spread the diverse values of the auto show through online display, detailed explanations, close-up real shots, etc. Comprehensively stimulate consumer enthusiasm and boost the popularity of the exhibition.
Boost consumption, multiple discounts stimulate market vitality
In order to speed up the recovery and boost consumption and stimulate market vitality, the Chengdu International Auto Show has united all automobile brand manufacturers and dealers to bring a combination of "profit concessions", and the triple profit concessions have been increased layer by layer to bring practical benefits to consumers.
In order to create a good car-purchasing atmosphere at the exhibition, promote on-site sales, and release consumption momentum, all Chengdu International Auto Show brand manufacturers will bring exclusive car purchase discounts for the auto show, with a direct discount of 10,000 yuan in subsidies. On this basis, major dealers will also carry out Various surprise gifts such as cash deductions, purchase tax exemptions, high-value fuel cards, free mileage, worry-free maintenance and warranty, and car purchase vouchers are also issued to help upgrade consumption.
At the same time, the Chengdu International Auto Show Organizing Committee will continue to give back to the audience and bring an "unprecedented" car purchase discount. Consumers who purchase a car can receive up to 49,999 yuan in cash, and there are also 4,999 cash prizes and trendy digital and household appliances. Wait for surprise unboxing of high-value gifts to maximize the benefits to consumers.
From August 25th to September 3rd, we sincerely invite car enthusiasts and global car brands from all over the world to gather in Chengdu to celebrate the 70th anniversary of the Chinese automobile industry with innovation and love. With a new starting point and a new journey, the Chengdu International Auto Show will use its inexhaustible power, vigorous innovation, deep exploration of urban characteristics, and deep exploration of automobile consumption potential to bring China's speed to the world stage and continue to write the glory of China's automobile industry.