On September 19, the 2023 Global Laser Display Technology and Industry Development Conference was held in Qingdao. Representatives from the government, industry, academia and research fields reached a consensus: Laser display is ushering in a blooming scene, and the industry has broad prospects for development.
"With obvious technological advantages, enhanced industrial chain integration capabilities, open scene application space, and rising market recognition, laser display has reached the critical point of explosion. There are huge opportunities for future growth. Once this critical point is exceeded, there will be explosive growth. "Ouyang Zhongcan, an academician of the Chinese Academy of Sciences, said in his speech at the 2023 Global Laser Display Technology and Industry Development Conference held on September 19.
The "White Paper on High-Quality Development of the Laser Display Industry in 2023" released by the conference shows that laser displays are rising across the board in terms of application scenarios. Mainstream application scenarios for home use, engineering, business, and education continued to advance rapidly in the first half of this year, each achieving a year-on-year growth of 20%-40%. More than 60% of projectors in Chinese cinema lines have been updated to laser light sources. In emerging scenarios such as Internet celebrity catering, outdoor camping, and smart cultural museums, laser displays have more than doubled in scale in the first half of this year.
Industry leader: Laser display has gradually become a 100-billion-level industry
Data from the market shows that the laser display route is accelerating out of the circle.
Aowei Cloud data shows that in the first half of this year, in mainland China, the scale of Hisense Laser TV exceeded the total scale of the entire OLED TV industry, with retail sales higher by 12.6% and retail volume higher by 5.3%. In the ultra-large screen market of 100 inches and above, the advantages of laser TVs are even more obvious. Luotu Technology data shows that in 2022, laser TV sales will account for 65% of the large-screen TV market of 100 inches and above, making it a well-deserved 100-inch giant screen. First choice.
Xu Zuyan, an academician of the Chinese Academy of Engineering, said that from monochrome to three-color, from gas laser to semiconductor laser, only three-primary color laser display technology can fully meet the ultra-high-definition display BT.2020 international standard, and will surely become the mainstream in the ultra-high-definition display era. In the laser TV , laser movie projectors, laser engineering projections, near-eye displays and vehicle-mounted displays to create emerging industries with a scale of hundreds of billions.
"With the comprehensive improvement of the laser display industry chain and the formation of laser display industry clusters and laser display industry chain gathering places, China will become the 'Silicon Valley' of global laser displays." Academician Xu Zuyan said that China's laser TV has a global market share of more than 50%. A number of leading brands such as Hisense, Changhong, Fengmi, Nut, and Zhongke Jiguang have emerged.
Zhou Haiyan, a second-level inspector of the Electronic Information Department of the Ministry of Industry and Information Technology, believes that currently, consumer demand has changed profoundly, and the market share and profit margins of traditional products have continued to shrink. Laser display technology and its products not only meet the needs of consumers with large-screen, high-end, intelligent, and Green consumer demand, and has broad application prospects in conferences, education, engineering, vehicles, aviation, virtual reality and other scenarios. More and more companies are joining the laser display camp, and a large number of upstream and downstream industry chain chain companies such as Hisense, United Optoelectronics, Xinding Micro, and First have emerged to promote technological progress in the laser display industry, optimize industry chain resource allocation, and The market is booming.
She said that in the next three years, China's laser display will achieve a comprehensive leap from technology leadership to industry leadership, and will achieve higher levels and higher quality development in terms of technological innovation, industrial chain layout, and market expansion.
"Laser display, as a new productive force of the next generation of display technology, is the forerunner of a new round of scene revolution and the best breakthrough for achieving all-scenario smart life in the future." said Hao Yabin, executive president of the China Electronic Video Industry Association, laser display is Technological upgrading and industrial upgrading driven by scientific and technological innovation have gone beyond Chinese characteristics, outpaced China's speed, and established China's advantages.
The "White Paper" shows that laser display has become China's high-end manufacturing business card overseas. According to Omdia data, in the first half of 2023, Hisense laser TV shipments accounted for 41.8% of the market, ranking first in the global laser TV market. In the first half of this year, the retail price of Hisense laser TVs in the United States entered the high-end market of US$2,000 to US$5,000, and retail sales continued to increase. This marks that China's laser display products have gradually entered the high-end market and found a new way for high-end products to go overseas.
The explosion of laser TV scene applications has also attracted many global brands to join. "In 2022, we realize that the market share of laser TVs is gradually expanding, because people are increasingly attracted by the high-quality images provided by laser TVs and begin to pursue higher-quality home entertainment equipment. Laser TVs are energy-saving and environmentally friendly. Eye protection has become the best choice for many people who pursue quality home entertainment." Siegmund Dukek, Managing Director of Leica Camera Greater China, said that Leica's first laser TV, Leica Cine 1, is about to be launched. Leica firmly believes that laser TV will be able to Create a new era of family entertainment.
Technology leads the world and industry innovation is active
Academician Ouyang Zhongcan said that Chinese companies have promoted the laser TV category from 0 to 1, from weak to prosperous, and have led the iterative process of laser TV from 4K to 8K, from monochrome to three colors, and have led the way in laser TVs such as foldable and rollable screens. The development direction of innovative forms of television. What is particularly commendable is that Chinese companies have successfully cracked the laser speckle dispersion technology, upgraded the viewing experience of laser TV, and filled the international gap.
According to reports, at present, my country has achieved global leadership in key technologies such as light source design, optical-mechanical modules, and complete machine design. It has made rapid progress in the research and development of core components such as lasers, imaging chips, lenses, and anti-light screens. In terms of complete machine manufacturing, we have developed mature technology and experience and are in a leading position in the world.
The global intellectual property comprehensive information service provider IPRdaily and the incoPat Innovation Index Research Center recently jointly released a ranking of laser projection display technology patents. According to the ranking, the number of laser display patents applied for and authorized in China accounted for 63%, leading the world, including Hisense, Optoelectronics, etc. Feng, BOE, Huawei, Xiaomi and other leading companies in the industry.
As a representative of the new display industry, laser display is receiving more and more attention and support from local governments. Li Yingfeng, a second-level inspector of the Shandong Provincial Department of Industry and Information Technology, said that laser display, as a new generation of mainstream display technology, has become a key strategic technology for the development of our country and a strategic emerging industry focused on the development of Shandong Province. Shandong will actively deploy and develop laser display industry to create the world's leading laser display industry cluster and innovation highland.
“In the future, we will further gather industrial resources, rely on leading enterprises, accelerate chain extension, chain replenishment, and chain strengthening, strive to create a world-class source of laser display innovation, and promote the in-depth development of laser display technology and advanced manufacturing, smart cities, entertainment and tourism and other fields. Integration." said Wang Bo, member of the Standing Committee of the CPC Qingdao Municipal Committee and deputy mayor of Qingdao, Shandong Province.
The scene blooms with broad prospects: laser display reaches the critical point of explosion
Scenario-based consumption is reshaping the competitive landscape of the display industry, ushering in the blooming of scenarios, laser display has broad prospects. Ouyang Zhongcan said that with the integrated development of digital display and holographic display, the application scenarios of laser display have also shifted from indoor to outdoor, from individuals to groups, and from one-way output to intelligent interaction. Laser display has become the best display carrier for home, industry, commerce, education, vehicle, AR and other application scenarios.
Kosaki Takashi, director of Nichia Chemical, also said that laser light sources are increasingly used in various display devices, such as laser TVs, laser cinemas, mobile projections, AR/VR displays, laser micro-projection, vehicle-mounted displays, etc.
[Li Wei, President of Hisense Vision Technology Company]
"Hisense will continue to invest unswervingly in laser display scene-based innovation, and transform from a pathfinder of laser TV to a revolutionary in laser scene display." Li Wei, President of Hisense Video Technology Company, said that at present, Hisense has established home, commercial, In the future, the three major automotive scene research centers will gather global designer groups and new media visual teams to join forces with automotive brands to continuously create creative spaces for immersive experiences.
As a leading brand in the field of laser display, Hisense also elaborated on the overall product strategy of laser display at this conference. Among them, Hisense Laser TV is committed to becoming the best solution for large screens in living rooms and accelerating its development to large sizes of 100 inches or more. Vidda Laser Projection will lead the industry's transformation to high-value competition with three-color laser technology. Hisense commercial projection and vehicle-mounted displays will carry out long-term layout, break through the plane and move towards holographic.