After the iPhone 15 was released, reservations were opened yesterday. From an e-commerce platform, we can see that the number of reservations has reached nearly 3 million. Including other platforms, it is estimated that the number of reservations has been close to 5 million, which shows that consumers still say they don’t like it. But the action is to rush to buy quickly. Apple's law of true fragrance makes competitors helpless.
It can also be seen from an e-commerce platform that domestic consumers love iPhone 15 beyond imagination. Reservation data shows that the most expensive iPhone 15 Pro max is the most expensive one. The starting price of this model is nearly 10,000 yuan, showing that The richer the users, the less they care about the price and just want to buy the latest iPhone 15.
Data from an e-commerce platform shows that the number of reservations for the iPhone 15 Pro has reached 980,000, the number of reservations for the iPhone 15 is nearly 500,000, and the number of reservations for the iPhone 15plus is the smallest - only more than 200,000, a total of nearly 3 million. If the other two models are added, It is estimated that the number of reservations has reached nearly 5 million.
Consumers are so eager to pursue the iPhone 15 because Apple is far ahead in terms of technology. The A-series processor is the only chip in the ARM camp that adopts a self-developed architecture. Other Android chips use ARM’s public version core, or assembly chip, that is They bought ARM's public version cores, stacked them, and handed them over to TSMC for production. They couldn't compare with Apple in terms of chip design, causing them to lag behind Apple in terms of technology.
Of course, Apple also has advantages in photography, iOS systems, etc., and it also does a better job in information security. This is very important for consumers who like to express their personality, especially for wealthy people, the security of mobile phones It is particularly important, and the booking data also shows that wealthy people are extremely popular with the iPhone 15 Promax, which is priced over 10,000 yuan.
When the iPhone 15 was released, there were many unfavorable news for Apple, such as fake 5G, certain groups not allowed to use the iPhone, etc. This cast a shadow on the sales of the iPhone. Even American investment institutions believed that the sales of the iPhone 15 were not optimistic. However, it can be seen from the pre-sale data that none of this information has had much impact on the iPhone 15.
The result is that the gap between today's domestic mobile phones and Apple's is too big. Today's domestic mobile phones generally use Qualcomm chips, resulting in too little difference in their flagship mobile phones. Even without pressure from Apple, these domestic mobile phone brands themselves compete with each other. They started to pinch, and soon after the launch, they slashed the price and sold it, which actually caused their brand reputation to be inferior to Apple.
Of course, one of the domestic mobile phone brands still has an impact on Apple. Second quarter data shows that this domestic mobile phone brand’s share of the domestic high-end mobile phone market has rebounded to 15%, which is a significant rebound compared to the single digits in the same period last year. From this, As a result, Apple's share of the domestic high-end mobile phone market fell from 77% to 67%. However, its chip technology is too backward and is only equivalent to the iPhone 11 in terms of performance. The price is also too expensive, and due to its unique system, it will be limited In the domestic market, the impact on Apple is still limited.
However, the iPhone 15 does not have any regrets, that is, the performance of the A17 processor has not improved much, only by 10%. The performance improvement of three consecutive generations of processors has not exceeded 10%, which shows that Apple seems to be gradually running out of skills; A17 The processor uses TSMC's latest 3-nanometer process. Such an advanced process has such limited support for the performance improvement of the A17, which also shows that the advantages of advanced processes are not obvious.
The pre-order data of iPhone 15 shows that Apple has achieved initial success, but it remains to be seen whether it can maintain such intensity in the future. Last year’s iPhone 14 Pro also had queues to buy in the first month of its launch, but it lacked stamina; this year’s iPhone 15 uses smart The original intention of the island design is to win the support of low-end iPhone users, and the number of reservations shows that price-sensitive iPhone users are enthusiastic about iPhone15, which will affect the overall sales of iPhone15.