From September 1st to 5th, 2023, one of the most influential exhibitions in the global consumer electronics field, IFA Berlin International Consumer Electronics Show (hereinafter referred to as IFA), will be held in Berlin, Germany.
During the IFA exhibition, the high-profile Global Product Technical Innovation Award 2023 (2023 Global Product Technical Innovation Award) list was officially announced. This selection event is hosted by European Data Group and Asia Data Group, and is supported by IFA Management GmbH. It is held globally every year. It is also one of the most professional and authoritative international communication, display and cooperation platforms at the IFA exhibition in the same year. A comprehensive review and evaluation of the global consumer electronics industry that year.
Compete for annual awards with innovation
The 2023 Global Product Technology Innovation Awards held during this IFA exhibition are divided into two dimensions: Technology Gold Award and Brand Gold Award. Bosch, Midea, LG, TCL, Panasonic, Samsung, BOE, Liebherr, Konka, Dyson, JBL and other world-renowned brands have won multiple technology gold awards, covering healthy air solutions, smart home applications, and new display applications. , smart wearable devices and many other categories. As an award selection that attracts a lot of attention at the IFA exhibition, senior leaders from the Global Product Technology Innovation Awards organizing committee presented awards to the award-winning representatives. According to Jennifer, CEO of Eurodata Group, the Global Product Technology Innovation Award selects annual role models from thousands of brands at home and abroad every year and publishes them in the form of a list. It has also become an important indicator for all walks of life around the world to understand the development direction of the consumer electronics industry. One is the charm of IFA that has been continuously inherited and developed for nearly a hundred years.
According to Zhu Dongfang, President of Asia Data Group, in this year’s list, Chinese companies continue to demonstrate the innovative strength of “Made in China” in the international arena with their excellent products and hard-core technology. Midea air conditioners rely on fresh air Air Virtuoso and portable split air conditioner (PortaSplit AC) won two awards: the Gold Award for Healthy Air Solution Technology Innovation and the Gold Award for Room Comfort Technology Innovation. TCL FreshIN series air conditioners won the Gold Award for Intelligent Air Purification Technology, and BOE ADS Pro - UB Cell won the Gold Award for Innovative Display Application Technology, and Konka R7 series TV won the Gold Award for Home Audiovisual Experience.
At the same time, the list combines the current global consumer electronics industry's innovations and changes in core technologies, product design and applications, driven by technologies such as intelligence and digitalization, and TCL's integration of forward-looking technological experience and smart and healthy life to gain wisdom. Technology Brand Award.
Innovation starts from user needs
Looking at the IFA exhibition and the list of global product technology innovation awards, technological innovation with user needs as the core has become the consensus of global brands. After the test of the epidemic, consumers' demand for health has further increased. Reflected in this IFA exhibition, innovative products from various brands are blooming. The Dyson wireless vacuum cleaner selected for this list focuses on H1N1 virus filtration, and the Bosch Benchmark series dishwasher Powercontrol spray arm brings a new cleaning experience. Midea's Air Virtuoso from China adopts the industry's innovative 1:1 air superset architecture to bring users a new experience of clean and healthy air; Midea's portable split air conditioner (PortaSplit AC) is realizing mobile portability While providing an extremely fast and powerful cooling experience, you can still enjoy low noise and comfort. TCL's FreshIN series air conditioners are the industry's first integrated two-way fresh air technology, integrating breathing mode, exhaust mode, internal circulation purification mode and fresh air duct self-cleaning functions to bring users fresh air. Technological innovation with health as the core will continue to be one of the priorities for the development of global brands in the future.
Products with visual experience interaction as the core are the hot spots at every IFA exhibition, and are also the focus of the Global Product Technology Innovation Awards. According to IDC information, shipments of TVs, monitors, and laptop panels are expected to increase across the board in Q3 this year, and the consumer electronics market will become more active. In the list released this time, there are not only Samsung, which focuses on the development of folding screens, explaining the different interactive experiences between users and mobile phone screens, but also BOE and Konka, which present new visual solutions and innovative products on the large screen side. Among them, UB Cell is one of the latest achievements of BOE ADS Pro to achieve the ultimate goal of "natural and realistic" display in TV applications, achieving perfect picture quality performance at all viewing angles. The Konka R7 series models selected for the list use advanced multi-zone MiniLED backlight technology to bring an immersive experience to every scene.
In the future, consumer electronics corporate brands will continue to be driven by technological innovation, take product globalization as their main strategy, and continue to make efforts in production capacity, products and other aspects. The Global Product Technology Innovation Award will also continue to pay attention to the development trends of technology, products and brands in the field of consumer electronics, looking for annual role models and recommending role models, hoping to use role models to promote the overall development of the consumer electronics industry.