One-minute graphic essay: "Using service scenario models to understand student experience in Norwegian academic libraries"

One-minute graphic essay: "Applying the servicescape model to understand student experiences of a Norwegian academic library"

In 1981, Booms, BH and Bitner, MJ ¹ introduced the Servicescape model in a marketing discipline paper to describe and analyze the impact of the physical environment of service places on user behavior and experience. The research team from the Norwegian University of Applied Sciences Xiang Ying Meiadopted qualitative and exploratory research methods ² and tried to Servicescapeapply the model to the study of spatial interaction experience in academic libraries to explore the interaction between the built environment (Built Environment) and the social environment (Social Environment). effect. Key findings:

• 设计良好的学术图书馆环境可以增强学生体验和学习过程

• 负面的空间体验和来自其他学生的干扰会导致学生对环境产生负面的认知感知，对学生的学习体验造成负面影响

• 有效和灵活的图书馆座位解决方案有助于提升用户体验

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1. Booms, B. H., & Bitner, M. J. (1981). Marketing strategies and organization structures for service firms. In J. Donnelly, & W. R. George (Eds.). Marketing of services (pp. 47–51). Chicago, IL: American Marketing Association. ↩︎

2. Exploratory research typically uses qualitative research methods such as interviews, observations, and text analysis to collect detailed descriptive data. It is especially useful in the early stages of a research field, helping researchers understand complex phenomena and problems, formulating new research questions, and providing guidance for subsequent quantitative research. ↩︎