This summer, the weather is scorching. First, the high temperature came online early, and then the typhoon came fiercely. The high temperature in Beijing, the heavy rain in Hebei, Du Surui, Sura, and Haikui took turns to "rush". Attention is rising steadily.
At this time, when encountering unexpected weather conditions or inaccurate forecasts, users of weather products made complaints about it. However, when production and life are more and more affected, making good use of meteorological technology and optimizing weather services to make them accurate and easy to use has become a clear demand of the whole society.
At the 2023 China International Fair for Trade in Services held from September 2 to September 6, the Second International Meteorological Economy Summit Forum, one of the top ten summit forums of this conference, responded to the social demand for strengthening meteorological services. voice.
At the forum, Moji Weather released its latest achievement - the global radar fusion precipitation service product. This product integrates various meteorological data at the global level through machine learning, and can refine the global precipitation forecast to the level of kilometers and minutes, and provide timely services and suggestions according to the evolution of precipitation.
From professional meteorological audiences to government and enterprise units in need, the reliable and flexible weather products created by Moji Weather can not only meet their long-term needs, but also reflect the ability to integrate and innovate meteorological technology and economics, and serve as a guide for the future of meteorological services. There is a clear path.
To forecast the weather, it is better to let users actively explore the weather
For weather forecasting, the greatest value and the most difficult problem are predictions, or the accuracy of predictions. At least at the level of ordinary users, the word "weather service" must start from the weather forecast.
What we can be sure of is that weather technology has been developing rapidly over the past 100 years. Up to now, the latest large-scale model technology has been widely involved in weather forecasting. But from the perspective of somatosensory, "not allowed" is still the main complaint of users.
However, this is actually a dislocation between the user's subjective experience and objective measurement. For example, a short-term heavy precipitation may just be missed by the user, but the precipitation level itself has objective standards on the day, and it may be difficult for the user to understand why the mobile phone displays an indicator of heavy rain when the ground is dry.
In terms of terminology, because the rhythm of life needs to be determined according to the weather forecast, the user's attention has a very high "granularity", and it is clear when it will rain and whether it is necessary to use an umbrella. Meteorological products must adapt to the user's thinking in order to have a good experience. Whether the forecast is accurate or not is important, but allowing users to intuitively feel the weather changes and making objective records and subjective understandings tend to be as unified as possible is a direction that needs more polishing.
A strong weather process such as heavy rain is a good entry point. The reason is simple: users pay the most attention and value, so it most affects their emotions and feedback. Grasping this kind of weather process for a comprehensive interpretation, or allowing users to feel the value of weather products at this moment is of great significance to improving user experience.
Moji Weather's global radar fusion precipitation forecast has such a starting point. The global radar integrated precipitation service product can provide 8 hours in the past and 48 hours in the future, a total of 56 hours of rain cloud radar with the longest time in the industry, covering the whole world. Moreover, in terms of user experience, based on visual elements such as histograms and auditory elements such as sound effects, the magnitude of rainfall and the trajectory of rain clouds are all intuitively presented to users.
At different stages of the evolution of precipitation disasters, users will receive progressive precipitation forecast and early warning service products and suggestions, and take more timely measures to deal with disasters.
In addition, unlike the traditional passive display, users actively drag and drop to inquire about the rainfall situation, and can more accurately see the weather changes at different times and in different regions. And because Moji Weather has greatly improved the fineness of the precipitation cloud map in the next 48 hours to a 2km grid/6-minute interval, users will be able to see the whole process of weather changes from the accurate and smooth development trend of rain clouds, and deeply understand the boundaries and boundaries of forecasts. significance.
Easily understand the radar, users will have a more professional and profound perception of the weather process, and make timely responses. Represented by global radar fusion precipitation service products, Moji Weather has continuously expanded the boundaries of weather services through the high-precision weather data product matrix and the ability to customize weather services for various users.
Breakthrough point of weather service: from "what do I have" to "what can be done"
Starting from a product, we can see that the choice of Moji Weather makes the user's intuitive experience the foothold of the product. In doing so, it clearly answers and helps solve users' questions.
This is the greatest value of weather services, and it also gives an inspiration: traditional weather forecast products, and even a wider range of weather products, focus on showing the capabilities to users based on existing technical capabilities. There is not enough design for the needs of users, or the integration of user experience is not enough. Moji Weather has pierced this layer of window paper. The global radar integrated precipitation forecast product has industry-leading technical strength, and the product design and operation of Moji Weather are close enough to user needs.
In terms of technology, Moji Global Radar integrates precipitation forecast, which is the product with the highest accuracy rate of commercial weather services in China. Every point of its progress has solid technical support and targeted detail optimization.
At the forecasting level, its precipitation nowcasting (0-2 hours) and short-term precipitation forecasting (2-12 hours) use radar extrapolation forecasting, radar and model fusion data, and use global weather radar observation pictures as a benchmark to integrate into meteorological models , rain gauge observation and other composite data modeling, using machine learning to speed up the prediction of weather trends, providing a basis for the user to quickly receive weather change information.
In terms of rendering effect, as mentioned above, Moji Weather has greatly improved the fineness of time and space such as rain cloud trajectory and boundaries, and the radar image deduction has exceeded the original level by 15 times, and now it can be smoothly and smoothly displayed on the user end . In terms of precipitation cloud image display, Moji Weather uses openGL/metal rendering technology, and the client can display high-definition cloud images according to the zoom level of the map without relying on third-party interfaces, which reflects the technology accumulation of Moji Weather in image display.
At the same time, as a well-known weather product on the user side, Moji Weather is also well versed in user-friendliness. C-end products and operations have formed an effective linkage with the value of the underlying technology.
The most typical aspect is that Moji Weather has made a good forecast, and the feedback right of the live broadcast level is given to the user. Users can feed back pictures of the weather process around them through the "Sky Watcher Project", which not only provides support for the front-line information collection of meteorological disasters, but also brings more assistance to the optimization of weather data fusion modeling. Moji Weather has also set up reasonable subsidies to stimulate users' enthusiasm for active participation.
In addition, Moji Weather also integrates the thinking of solving problems for users into the "time scene dynamic" module. Based on positioning, users can obtain local weather information, clothing matching, etc., and have more specific references for life and travel. Combined with precipitation observation, users can rest assured to set up their own travel, tourism, viewing and other different plans. Such user contacts have a very strong mental activation effect, which really makes weather products form a user experience-driven model.
Meteorological services require both precision and a sense of experience in problem solving. Moji Weather transforms scientific and technological capabilities into refined services, reflecting the change in user thinking from "what do I have" to "what can I do", which will help Moji Weather to better face the current changes in the weather service market.
Welcome to the New Era of Meteorological Service Market
Returning to the macro perspective, major meteorological events have occurred frequently in recent years. In order to deal with possible adverse consequences, the value of meteorological services has become more and more clear, and a new era is opening.
Services need to be implemented, just like what Moji Weather is doing. Providing fast, accurate, and high-quality weather forecasts and event feedback to the outside world is the basis for weather to connect thousands of industries and empower everything across the world. And to create a good product is to solve the problem of user threshold.
From the near precipitation service product in 2016, to the near + short-term precipitation service product in 2020, to the current global radar precipitation service product, Moji Weather has actually gone a long way. This experience has solved some problems that weather services have faced for a long time, such as how to better use data in forecasting and where to start the user experience of weather products. The most important thing is to improve the adaptability of different subjects to weather changes.
When it rains in a city will affect whether users go out with an umbrella; the temperature and wind and rain changes in agricultural areas are related to the sowing and output of an industry; how the city responds to the heavy rain depends on tens of millions of people Safety is at stake. The construction of weather services starting from weather forecasts is essentially a targeted release of core competitiveness to users, and this user is not limited to the C-end.
Last year, the State Council issued the "Outline for High-quality Meteorological Development (2022--2035)", which clearly stated "improving the level of high-quality development of the meteorological service economy" and determined specific professional service directions such as transportation, electricity, and the environment. In April of this year, the China Meteorological Administration further issued the "Key Points for Promoting High-quality Meteorological Development in 2023", providing guidance for business upgrades such as forecasting, data, and monitoring.
Currently, Moji Weather has made in-depth layouts on both the B-side and G-side. From a general perspective, cutting into scenarios and integrating capabilities will become a reliable path for the development of weather services in the future, which has also helped Moji Weather to achieve business success. At present, Moji Weather has served more than 20 branch industries and cooperated with nearly 200 well-known enterprises.
It has been more than 100 years since the first weather forecast was born, and the research and application of weather and meteorology by human beings has already surpassed the level of forecasting. The ever-evolving technology is like a pair of eyes, helping us to see the wind and rain all over the world while standing still. On the basis of seeing, the continuous innovation of Moji Weather aims at the direction of precision, precision and customization, and provides a broader imagination space in dealing with global climate uncertainty. Even if there are unpredictable things in the future, but we have ink weather, we can calmly face the changes and achieve "no wind and rain and no sunshine".
Source: Songuo Finance