With the advancement and development of science and technology, the functions and categories of consumer electronic products are becoming more and more abundant, and people are becoming more and more accustomed to using consumer electronic products. The term consumer electronics sounds unfamiliar, but it is actually very close to people, such as smartphones, laptops, etc., all belong to consumer electronics. Nowadays, consumer electronic products represented by smart phones have gradually penetrated into people's daily life and are playing an increasingly important role.
In fact, in addition to smartphones and laptops, there is another category of consumer electronics that is particularly popular with consumers, that is, smart wearable devices. Among many smart wearable products, the smart watch category has gradually been favored by consumers. According to Counterpoint's forecast, global smart watch sales will increase by 16.1% and 13.0% in 2023 and 2024, respectively.
Smart watches are still popular
Based on the data of the past years, smart watches are relatively popular among consumers, and their sales have basically maintained a growth trend. However, due to various factors such as the epidemic, many smart wearable products, including smart watches, have experienced a decline in shipments to varying degrees. However, it is worth mentioning that while smartwatch shipments have declined, sales have still increased. So, why can smart watches gradually enter people's daily life?
First of all, the appearance design of smart watches is becoming more and more beautiful, which is in line with consumers' consumption preferences. Nowadays, young people have gradually become the main force of consumption. They pay more attention to the appearance of products and are willing to pay for high-value products, even consumer electronics products. According to data from iiMedia Consulting, when purchasing smart watches, interviewed users pay more attention to its appearance design, brand and price, accounting for 54.9%, 54.7% and 53.9% respectively. In order to meet the diverse needs of consumers, smart watch manufacturers have also made great efforts in appearance design. Thanks to this, the appearance of smart watches is becoming more and more fashionable, and their appearance is getting higher and higher, gradually winning the favor of more consumers.
Secondly, smart watches integrate a variety of functions to meet the diverse needs of consumers. In addition to product appearance, function is also an element that consumers value especially. With the continuous iterative upgrade of technology, the functions of smart watches have also been continuously improved and enriched. Today's smart watches have become consumer electronics products integrating multiple functions, which can bring users a better experience. It is understood that in addition to the basic time display function, most smart watch products also have motion detection function, chat and call function, positioning function, and even mobile payment function and so on. Smart watch products with powerful functions also bring convenience and peace of mind to the wearer.
Finally, smart watches are small, delicate, and more portable. Nowadays, the application of smart hardware products in people's daily life is becoming more and more common. No matter in work or in life, the use of smart products is inseparable. Due to the small size of the product and the wearability of the smart watch, the smart watch is highly portable, and it will be more convenient for consumers to use the smart watch. At the same time, the functions of smart watches are becoming more and more powerful, which can meet the needs of users for payment and motion detection. Therefore, smart watch products have gradually become the favorite of the majority of users and have won the favor of many consumers.
Huawei takes the lead
The huge development potential contained in the field of smart watches has naturally attracted players from all walks of life to come here for layout, among which there are many mobile phone giants, and Huawei is one of them. Not only that, Huawei, which has made great efforts in the field of smart wearables, has also achieved quite impressive results. Relevant data show that as of now, Huawei's cumulative global shipments of smart wearable products have exceeded 130 million, serving more than 450 million users, ranking first in China's smart watch market share for four consecutive years. The reason why Huawei has been able to achieve brilliant results in the field of smart watches is not without reason.
In terms of technology, Huawei has long been rooted in the field of sports and health, and has accumulated strong technical advantages. Nowadays, sports and health have become a prominent function of smart watch products, and major smart watch brands are improving the sports and health functions of their products. Huawei has long been in the field of sports and health, and has developed many related technologies, which have become an important support for Huawei to launch smart watch products. For example, Huawei's first wrist ECG and blood pressure recorder, HUAWEI WATCH D, uses the innovative Hybrid blood pressure measurement technology, which can be pressurized by a micropump to achieve a single accurate blood pressure measurement.
In terms of application scenarios, the application scenarios of Huawei smart watches continue to expand, and the service population continues to expand. Under normal circumstances, the application scenarios of smart watches are mostly routine scenarios such as daily office work and sports and fitness. While Huawei smart watches continue to improve their health monitoring capabilities and sports capabilities, they are also actively exploring other special sports scenarios. For example, in terms of outdoor adventures, Huawei WATCH Ultimate provides a two-way Beidou satellite message function, which can keep in touch with the outside world even in an environment without ground network signal coverage, greatly ensuring the safety of outdoor enthusiasts.
In addition, the brand influence established by Huawei has made consumers have a higher degree of recognition of Huawei smart watch products. After years of development, consumers have a high degree of awareness and recognition of the Huawei brand. Thanks to this, other smart products under Huawei are also popular among consumers. Therefore, when purchasing electronic products such as smart watches, consumers are often more inclined to choose products of big brands such as Huawei, which has also contributed to the increase in sales of Huawei smart watches to a certain extent.
Huami is going steady
In addition to smartphone manufacturers actively deploying in the field of smart watches, smart wearable manufacturers are also continuing to make efforts in the field of smart watches, Huami Technology is one of the representatives. As a leading company in the field of smart wearables, Huami Technology has also launched a variety of smart watch products, which are very popular among consumers.
First, Huami's smart watch products continue to optimize the battery life of smart watch products from the perspective of users, so as to bring consumers a better experience. In fact, the pain point of short battery life of smart watches has always been dissatisfied by consumers. In order to solve this pain point and optimize the consumer experience, smart watch manufacturers pay special attention to the battery life of smart watches, and have made a lot of efforts to this end. effort.
For example, the smart watch product Amazfit T-Rex2 launched by Huami Technology's smart watch brand Amazfit Yuewo is equipped with a large battery with a capacity of 500mAh. The long battery life, even in heavy use mode, can support 10 days of battery life.
Secondly, Huami has a rich product line of smart watches that can meet the different needs of different consumers. Due to the different ages of the wearers, the functional requirements of the wearers for smart watch products are also different. For example, young people pay more attention to appearance and aesthetics; older people pay more attention to health functions. In order to meet the diverse demands of more consumer groups, Huami Technology has also continued to enrich the product matrix of smart watches. It is understood that Huami Technology has launched GTR, T and other series of smart watch products, covering classic entry, urban fashion, outdoor exploration, professional sports and other categories.
Three, Huami continues to improve sales channels and expand the user contact range of smart watch products. Nowadays, going overseas has become the consensus of all walks of life, and many smart watch manufacturers are also actively going overseas. As early as 2015, Huami Technology began to deploy cross-border e-commerce. Today, the smart watch brand under Huami Technology has gained a certain reputation in overseas markets. It is reported that the Amazfit Yuewo brand smart watch series under Huami Technology has entered more than 90 countries and regions around the world, and has a community of more than 24.19 million users.
Health has become an eternal topic of smart watches?
Today, smart watches have become one of the important consumer electronics products in people's lives, and consumers' acceptance and recognition of smart watch products are also continuously increasing. At present, health management has become an important development direction of the smart watch industry, and more and more smart watch products are equipped with increasingly powerful health monitoring and management functions. Behind the continuous strengthening of health management functions of smart watches, it is related to many factors.
On the one hand, people are paying more and more attention to health, and the health monitoring functions of smart watches meet the needs of consumers. The importance of health is self-evident. For a long time, consumers have always attached great importance to health. However, with the increase of pressure, more and more diseases have come to the door, and sub-health has become a common condition of contemporary people. Therefore, people are paying more and more attention to the health management function of products, even when choosing smart watch products.
According to the survey data of Global Market Monitor, among the many functions of smart watches, health monitoring pays more attention than call, video, positioning, etc., and more than 70% of potential consumers will give priority to product health detection functions when purchasing smart watches. integrity. It is undoubtedly in line with the needs of consumers that smart watch manufacturers strengthen the health monitoring function of their products, which can drive the sales of smart watch products to a certain extent.
On the other hand, the portability and wearability of smart watches enable long-term monitoring of health functions. As we all know, everything has a development process, and diseases are no exception, so daily detection becomes extremely important. The wearability of smart watches enables people to wear them daily for a long time, which means that smart watches can monitor the health data of the wearer at all times, and when the health data fluctuates abnormally, the smart watch will send out an alarm to remind the wearer to pay attention to the body status and take appropriate action.
All in all, smart watch products have great development prospects. As the accuracy of the health monitoring function of smart watch products continues to improve, the wearer will also feel a better experience. However, it must be said that although the future of smart watch products is bright, problems such as insufficient battery life and product homogeneity still exist, and they are waiting for smart watch manufacturers to solve them. Heavy and far away.