Entering a few keywords can generate an article, a piece of news, or a novel. Since the birth of ChatGPT, the text generation ability has been praised. ChatGPT will replace reporters, editors, and writers, and even some Internet companies have announced Cut off positions such as reporters, editors, and copywriters to embrace AIGC in an all-round way.
At present, whether ChatGPT will fully replace writers has not yet been determined, but it is certain that the use of AI large-scale model technology to assist text creators in producing content will become the norm in the cultural and creative market, especially in the online text market. It is the most important and the first of AI large-scale models. One of the landing scenes.
With the trend of verticalization and specialization of AI large models, the competition of AI large models among major Internet companies has shifted from general large models to industry large models. At the same time, targeted AI models such as "Reading Miaobi" and "Zhihaitu AI" launched by platforms such as China Literature and Zhihu have continued to gain recognition among creators.
More and more text workers use AI large model tools to solve the problems encountered in writing, improve creative efficiency and quality, and AI large models seem to be the key to the differentiated competition of online text platforms.
Only with good content can there be a good way of "money"
In the past ten years, online literature has moved from free to paid and then to "free + paid", exploring a relatively mature and stable business model. There are more and more writers, platforms, and readers, and the formation of China Literature, Jinjiang, Platforms such as Qimao and Tomato occupy a stable market structure.
In recent years, new players such as Zhihu, Douyin, and Kuaishou have accelerated their deployment in the online literature market, stirring up the "spring water" in the Internet literature market and further promoting the expansion of the market scale. The 2022 Research Report on the Development of Internet Literature in China by the Institute of Literature of the Chinese Academy of Social Sciences mentioned that in 2022, the number of users of Internet literature will reach 492 million, and the market size of Internet literature will reach 38.93 billion yuan.
Whether it is in the free stage or the paid stage, the online literature market follows the law of "content is king". In the past, new and old Internet literature players such as China Literature and Zhihu have continuously cultivated and tapped high-quality creators to improve content production efficiency and competitiveness. After entering the AI era, using AI to drive content production has become the focus of competition between new and old web players.
For creators, AIGC is a very good writing aid. It greatly reduces the threshold of content production, improves the efficiency of writers' creation, and provides a lot of room for development.
First, AIGC can analyze a large number of literary works, poems and prose to provide inspiration and ideas for creators. Second, creators can use AI tools to improve language expression and text quality, making their works more accurate and smooth. Thirdly, AI can help creators in plot construction and character shaping, enabling creators to better organize story structures.
For content platforms, AIGC is the key to a more efficient and innovative future, which can bring new traffic entrances and broader business opportunities. In the final analysis, whether the platform can be better developed depends on the content, and AIGC is based on intelligent algorithms and deep learning technology, which can quickly generate high-quality text, attract a large number of users to click and share, and increase the exposure and traffic of the platform , Increase business opportunities.
In the online literature market, only good content can make money. With the mature application of AIGC technology, Zhihu and China Literature also continue to increase the research and development and application of AI large models, trying to drive sustainable growth of the platform with new technologies.
Zhihu saves the "basic disk" with AI
As the largest question-and-answer online community in China, Zhihu accumulated a lot of users in the early days by relying on professional question-and-answer content, and then went through multiple commercialization paths such as e-commerce, vocational training, advertising, commercial content solutions, paid memberships, etc., trying to find a viable one. Sustained business model.
With the expansion of scale and the acceleration of the commercialization process, more and more people complain about the basic content and community atmosphere of Zhihu. For example: Huang Yuanpu, the founder of Yiou.com, said in his circle of friends that he was smeared by anonymous posts on Zhihu, and then published a 2,000-word open letter on Weibo, pointing the finger at the unreasonable mechanism and content of Zhihu. regulatory issues.
As a platform that started with content, the basic content determines the fate of Zhihu. How to balance the relationship between content and commercialization, so as to satisfy users and make money is the current development problem of Zhihu.
Seeing that there are more and more paying users of short stories, Zhihu has packaged the content of short stories to form an independent content business. This move shows that it attaches great importance to the online literature business, and it is inseparable from the development of the Internet literature business. For high-quality content, Zhihu chose to use technical means to rectify and improve the content ecology.
On the one hand, Zhihu uses large-scale model technology to integrate, screen, and refine existing platform content to provide users with high-quality content, optimize the user experience of the entire community, and consolidate and optimize the product competitiveness of the Q&A community.
Through joint research and development and strategic investment, Zhihu has reached an in-depth cooperation with the top domestic large-scale model team Fianbi Intelligent, and jointly developed the Chinese large-scale model product "Zhihaitu AI", which has been applied to the platform's hot list and uses its super language understanding ability Crawl, organize and aggregate the answers to questions on Zhihu's hot list, and then provide them for users to read.
On the other hand, based on the large-scale model technology, Zhihu provides platform creators with various intelligent creation tools to improve the quality and efficiency of creation and continuously output high-quality content.
Thanks to the variety of styles and high-quality short stories, Zhihu’s paying users have increased. According to the 2023 financial report, the average monthly subscription members of Zhihu in the first quarter reached 14.9 million, a year-on-year increase of 116%; the average monthly active users reached 102 million, of which the number of active users in March exceeded 110 million and reached a new high, and the income of paid members reached 455 million Yuan, achieving a substantial year-on-year increase of 105.2%.
It is worth mentioning that Zhihu continues to increase support for high-quality content creators, starting from subsidies, training and other aspects, and has released a number of measures to optimize the creator's ecology and commercialization layout, including "Haiyan Plan 5.0 ", the new version of Zhihu App9.0, "Lighthouse Project" and so on.
All in all, in the face of outside doubts about its content professionalism, content quality, and community atmosphere, Zhihu needs stable and high-quality output to justify itself, and the AI large model can independently produce content, and it can also empower creators to create , is a good medicine for Zhihu to save the basic disk of content.
China Literature creates new value with AI
Unlike Zhihu’s lukewarm state, China Literature is firmly in the top spot in the online literature circle, and has absolute advantages in terms of the number of creators, copyrights, users, and market size.
The financial report shows that the construction of China Literature's IP ecological chain in 2022 will bring 3.26 billion yuan in copyright operations and other revenues, of which its own copyright operations and other business revenues will reach 2.14 billion yuan, a year-on-year increase of 30%. In addition, the monthly active users of the platform reached 240 million, about 540,000 new writers were added to the platform, 950,000 new works were added, and the number of new words exceeded 39 billion.
In order to maintain a leading position in the fierce market competition, China Literature tries to use AI large-scale model technology to create new platform value and explore more commercial models.
In June, China Literature launched a new round of organizational upgrades, proposing to upgrade the AIGC to empower the original multi-modal and multi-category content platform, and build a new mid-to-long-term business blueprint for the integration of IP upstream and downstream ecosystems, which fully embraces the AI model His ambition is self-evident.
In July, China Literature released the first large-scale model "Reading Miaobi" and the application product "Writer Assistant Miaobi Version" based on this large-scale model, aiming to rely on platforms and technologies to empower the creative ecology and IP ecology. The wide application of "Reading Pen" will further activate the creator economy, and the AI empowerment value of the reading platform will become more prominent.
Before writing, creators can use the Miaobi model to analyze and mine a large number of literary works, which helps to improve creative efficiency. Creators often need to spend a lot of time consulting and collecting information before creating. Using AI large-scale model products can obtain a large number of useful, rich and diverse materials and ideas in a short period of time, reducing the time for research and verification.
In writing, the Miaobi model acts as a smart assistant for the creator, providing real-time suggestions and guidance, which helps to improve the quality of creation. Creation is a boring process, and creators will occasionally be in a state of slackened thinking and unable to write. However, the Miaobi version of Reading Writer Assistant has four major functions, namely, world view setting, role setting, scene description and fighting description, which can assist in creation.
After writing, China Literature provides a series of data services to allow creators to gain insight into readers' needs and preferences, so as to better optimize the content of their works. Reading provides data services including effective reading data, recommended display effects, follow-up and follow-up rate, so that creators can find out the problems in the works and make corresponding corrections and improvements.
All of these are exactly what Hou Xiaonan, CEO of China Literature Group, said: "AI is an irreversible wave. The key to China Literature's business upgrade lies in two aspects: one is to embrace AI, and the other is to consolidate the IP ecosystem. The core is to hope for good service. Writers, cultivate good works, and build a good ecology.”
As the saying goes, "Innovation is the first driving force leading to development." The large-scale model method of Yuewen Miaobi is applied before, during and after writing, which brings great convenience to creators and further promotes the digitization of the cultural and creative industry. develop. However, like all new technologies, AIGC also faces some challenges and controversies in the cultural and creative field.
Opportunities and Controversies Coexist in AI Creation
After more than 20 years of exploration, the vigorous development of the online literature market has spawned various types of novels, stories and articles. These massive industry data have created favorable conditions for the rapid implementation of large models. It can be expected that the integration of AI large-scale models will bring about tremendous changes and progress in the cultural and creative industry.
However, there are many controversies about the process of implementing AI large models in the cultural and creative industries. For example: Does creating with AI affect the originality of the creator? Will AI-generated content infringe the copyrights of others? Will AI assistants replace creators? Will AI Creation Exacerbate Cultural Diversity Imbalances?
Judging from the current market performance, the advantages of AI large-scale models in the cultural and creative market outweigh the disadvantages.
On the one hand, the role of the large model is not to replace but to assist, and will not pose a threat to the creator's dominance. The large model is a creative assistant rather than the main body, and needs the guidance of the creator to exert its ability. Therefore, it will not cause the creator to lack originality, but instead provide the creator with many valuable resources to enhance his creativity.
On the other hand, with the efforts of the technology side and the platform side, the problem of large-scale model infringement has been well avoided. Large-scale model manufacturers use legal data sources when training AI, which can avoid copyright infringement of others, and can also avoid the spread of fake news and false information.
In addition, there are more and more homogenized content in the online literature industry, and it is a good choice to use AIGC to produce diversified content. The "2022 Chinese Internet Literature Blue Book" pointed out that there are still "three vulgarities" and homogenization phenomena in Internet literature. Not only that, the competition and conflict between writers and writers, between readers and writers, and between readers and readers has intensified, and "fan circles", "malicious reports" and "plagiarism disputes" continue.
Technology is a double-edged sword, and AIGC creates both opportunities and challenges. While Zhihu and China Literature tap the potential of AI creation to empower creators, they must also pay attention to avoiding and preventing the harm brought by technology, and actively build a sustainable and responsible cultural and creative large-scale model ecosystem.
In general, China Literature and Zhihu use large models to assist text workers in their creation, improve the productivity of platform content, and further activate the creator economy. In the future, large-scale models will be deeply integrated into the field of literature to promote the innovation and development of the online literature industry. At the same time, platforms that promote the implementation of large-scale cultural models such as China Literature and Zhihu will also achieve considerable growth.