With the continuous deepening of the development of globalization, more and more foreign companies have begun to deploy in the international market, and publishing media manuscripts is an important way for corporate image promotion and operation. However, the requirements and habits of publishing articles for overseas media may be different from domestic ones. It is a general trend for Chinese companies to go global. Chinese industry leaders and small and medium-sized enterprises are still using foreign media to tell their corporate stories. Therefore, rational arrangement of foreign media is an indispensable part of corporate media public relations development strategy under the new situation. This article shares with you some tips published by foreign media to effectively improve the actual effect of overseas communication .
1. The media in other countries attach great importance to the vocabulary in the press release
Spelling errors in press releases are unforgivable and unacceptable. Chinese companies generally have a sales department equipped with English translation. However, the quality of English translation is fundamentally different from that of professional foreign writers.
2. The press release elements are complete
In the press release, there are some contact numbers of enterprises that enterprises need to submit and optimize. Foreign press releases are also likely to be profiled by the company, which should also be briefly outlined. Some media organizations require article guides attached to press releases.
3. Storytelling abroad should promote positive energy
Don't think that positive and optimistic themes can only be popular around the world. Enterprise manuscripts must conform to the mainstream ideology of the city where the media is located. For example, some top foreign media are generally not allowed to discredit competitors and other manuscripts. Some manuscripts that involved litigation also had a low success rate.
4. The title of the article should be objective, and objective facts should be expressed
The title of a press release article should objectively state the objective facts. But the fact is that the overseas press releases of many companies are all topics discussed in the company profile, such as company product introductions, global leading companies, etc. Foreign media editors have little interest in this topic, and most of the situations have been directly deleted. The press release should describe a period, a trend, and a point of view, and it should be a third-party tone to express facts.
5. Journalists from other countries pay more attention to the timeliness of the media
If the press release itself is timely, such as participating in a famous exhibition or holding an event, then writing it will be interesting. If the corporate manuscript is not in place, please choose some techniques.
6. Reasonable arrangements for social media media secondary fermentation press releases
A good press release can spread through the energy of tweets, tweets, and other social media outlets.
7. Use foreign top media to recite
For large, medium and small institutions, I suggest that you also need to moderately cooperate with top overseas media on the premise of publishing press releases overseas. Press releases have the advantage of wide coverage and quick damage. For example, corporate press releases have entered many media such as "New York Times", "Forbes", "Asahi Shimbun", "Mainichi Shimbun", "Bloomberg", "Agence France-Presse", "Associated Press", etc. It is a display of energy, and it is easier to gain the trust of followers in the product.
8. Choose a professional overseas communication distributor
When looking for foreign media distributors, you should choose a foreign media public relations planning company that suits you , and select professional channels to bring maximum value to the company.
The method of overseas media publicity:
When enterprises enter overseas, they must carry out certain publicity and distribution work. Due to the technological environment of the world, many enterprises in our country will carry out sustainable development overseas, especially some large, medium and small enterprises in our country. The operation and management of such enterprises are also very good. Under such circumstances, for enterprises, it is basically possible to use foreign information for publicity. Moreover, enterprises must seize the market overseas, so they must carry out certain activities. In terms of publicity and distribution, of course, overseas media have certain methods .
1. No matter what kind of publicity it is, the specific content of promotional soft articles must be the main body, especially press releases. I think the reason is very simple. After all, what is finally presented to consumers is promotional soft articles. Therefore, the specific content of promotional soft articles The emotions that must be conveyed in the content also need to be very clear, and then the product quality of the press release needs to be guaranteed. Remember, you must keep the specific content of the original article content. Plagiarism or original article content is wrong. Of course, there are also some well-known companies. Brands go for the recognition of some big names, and in the end it will make the overall effect of the article.
2. After all, it is an article published by overseas media, so we must pay attention to the translation of the article. Remember, for companies entering the international market for the first time, they must not be greedy for small things and use English translation software in the process of publicity. Direct translation, like that, is likely to affect the overall effect of the soft text, which will lead to the failure of the company's publicity. After all, there are certain differences between the study habits at home and abroad and those in China.
3. In the process of overseas publicity and distribution, the selection of media is also a very important link. Different types of articles should choose suitable news reporting media. If it is a regular article, you can consider media with relatively high weight. The quality of this type of media article It is more guaranteed, and it can effectively improve the indexing status of search engines.
Generally speaking, the importance of overseas media publicity is obvious to all, especially for enterprises, which must gain a firm foothold overseas, and must find suitable media for their publicity work. Only in this way can it be possible to The concept of the enterprise is properly publicized. In addition, it is also possible for overseas staff to better understand the development status of the enterprise.