As we all know, one of the advantages of OTT lies in strong exposure, which can bring strong visual impact to consumers and strengthen brand recognition. However, in order to improve brand awareness, it is first necessary to ensure the scale of OTT traffic and achieve effective coverage of the target population. The younger generation has gradually become the main force in the Chinese consumer market. Almost all brands have begun to find ways to embrace young people, hoping that brands can better connect with young people and resonate with them. Therefore, smart TVs with large screens, high-definition, rich and colorful content, and better visual experience are naturally loved by young consumers.
"Entertainment" is a key word for contemporary young people. Watching videos, shopping, fitness, peripheral travel, etc., entertainment-oriented interests account for a particularly large proportion of young people, and these people are more inclined to acquire and share information video channel. Coocaa Technology provides consumers with more entertainment content through the Coocaa system, quickly delineates a wider range of young people in the content of short and medium videos through big data, increases the coverage of diversified scenes, and helps brands achieve synergy between products and effects Cross-scenario marketing growth.
The big data of Coocaa Technology can conduct crowd portraits through consumer behavior habits and search content, so as to help brands lock in target groups faster. For example, different consumers have different tendencies in the types of content they watch, especially the types of content viewed by the elderly and the young are more typical, such as: legal, health, and financial programs can accurately target the middle-aged and elderly groups; children's education, Animation cartoons can be accurately targeted at children's families; this means that brands can selectively launch marketing content according to their own brand characteristics, which will greatly improve the effectiveness of marketing delivery.
The return of young consumers has continuously released the value of OTT large-screen marketing. It is foreseeable that with the advent of the 5G era of the Internet of Everything, OTT will become a new addition to marketing in the future.