Nowadays, many fitness experts and fitness enthusiasts regard black coffee as a necessity for their own fitness. Many bodybuilders say they drink black coffee 30-40 minutes before exercising. Studies have shown that caffeine and chlorogenic acid in coffee can improve sports performance, accelerate metabolism, and accelerate fat decomposition. But why black coffee? Is it okay to drink other kinds of coffee? The same is coffee, the content of caffeine is indeed similar, but black coffee is pure coffee without added sugar and milk. Friends in body management can reasonably and effectively control their calorie intake. Therefore, black coffee has gradually become an important driving factor for fitness and sports supplements. As a 25-year-old high-end coffee brand under the Want Want Group, Bond Coffee has always adhered to the brand concept of "good coffee comes from good craftsmanship", constantly innovating old and bringing forth new ones in line with the trend of the times, and grasping the pain points of the Z generation to launch a sports and fitness , body management crowd tailor-made, black coffee containing dietary fiber! At the same time, Bond Black Coffee tastes neither sour nor bitter. All imported 100% Arabica coffee beans are selected, and they are "drip filter extraction, ready-to-pack". The coffee beans are only moderately roasted (bei), which is very good for the population. When you need to replenish water for fitness Just drink it.
Bond Black Coffee focuses on sports and fitness channels to expand layout
In October last year, Bond Black Coffee held a grand new product launch event at Anji Tianzihu Airport. The theme of the event was "Airport", simulating the process from security check to take-off, perfectly interpreting the concept of "Going to Heaven" after drinking coffee. In addition, there is also the experience of "going to the sky" by light sports aircraft and hot air balloons, which attracted many KOLs to check in. It can be seen that Bond Coffee's determination in this product has indeed captured a new generation of young consumers. It is precisely because of the launch event last year that aroused a lot of attention online and gained a lot of new fans, this new product has also had a good start. From 2023, Bond Black Coffee will focus more on sports and fitness people, and through the penetration of gyms, yoga studios, sports grounds and other channels, it has started the channel layout in the fitness scene. According to the reporter's understanding, Bond Black Coffee has comprehensively expanded the sales channels of sports scenes, and carried out sales through channel sales, vending machines and in-store sales. At present, nearly 100 gym locations across the country have deployed Bond black coffee products, including a number of regional chain gyms that have completed distribution, shelves, and sales. In addition to the strengthening of offline channels, online, Bond Black Coffee continues to focus on fitness experts through new media platforms such as Xiaohongshu and Douyin. Black coffee is more closely tied to fitness. At the same time, in the first half of the year, Bond Black Coffee conducted in-depth cross-industry linkage cooperation with the body management APP - Mint Health and B-end light food and catering channels, deepening the brand awareness of fitness groups and further stimulating consumer purchase demand. It is precisely because of a series of precise product marketing channel strategies that it has achieved in-depth interaction with the fitness crowd.
Bond Coffee Officially Announces Channel Strategic Cooperation with Wells Fitness
On August 13, the Want Want Bond coffee brand reached a strategic cooperation with Wells Fitness, a benchmark fitness brand. In Wells Gym in Xuhuiyuan, Shanghai, Bond Coffee held a cool fitness party with black coffee as the protagonist. The entire themed flash mob event revolved around the theme of "Coffee Fiber Boosts Up", focused on fitness and fat burning, and highlighted the buying points of Bond black coffee with zero sugar and zero fat and dietary fiber. The scene was even turned into a super cool fitness show. In the event, sports coaches, fitness experts and other tight-fitting men and women were invited to output diversified activity content. The event site was full of fitness enthusiasts. This time, it can be said that Bond Coffee has vividly demonstrated the drinking of black coffee in the fitness scene, turning what was originally a channel cooperation conference into an event for fitness enthusiasts. big party. According to informed sources, Bond Black Coffee will also cooperate with Wells in multiple dimensions in the future, including but not limited to the laying and display of Bond Black Coffee in the mass vending machines of Wells stores across the country; Sales of Bond black coffee; and placements such as tasting promotions at the Welsh Gym.
Want Want Bond Coffee has been ingenious for 2 to 5 years , and continues to create an innovative and differentiated coffee product matrix
It is reported that Cai Wangting, the deputy general manager in charge of Want Want Bond Coffee Brand Business Department, said on the spot: black coffee and fitness scenes are highly compatible, and Bond Black Coffee will continue to seize this consumer demand, aiming at fitness brands for cooperation and intensive cultivation Sports and fitness channels, fully realizing the product vision of "drinking Bond black coffee for fitness". At the same time, Deputy General Manager Cai Wangting also emphasized that this year is the 25th anniversary of Bond Coffee. As a professional coffee brand, we have been insisting on making professional coffee for 25 years. At the same time, we are also working hard to formulate suitable coffee products for different groups of people. We continue to innovate and develop more diversified coffee products, and strive to become a new benchmark for coffee brands that understand young people best!
