Picture from Canva can draw
The life pressure of modern people is generally high. Staying up late and insomnia are common things. It is very important to improve the quality of sleep. In recent years, many sleep aid products have appeared on the market, such as aromatherapy, melatonin, steam eye masks, noise-cancelling earplugs, sleep aid pillows, sleep monitoring apps and other sleep aids. It can be said that in order to sleep well, people have tried their best.
In addition, many mattress brands are also developing smart mattresses that allow people to sleep well. For example, the traditional domestic mattress brand Xilinmen launched the iSleep Ai air energy mattress, the latest generation T10 smart mattress launched by Mousse, and the 0-pressure smart series mattress launched by Mengbaihe. In addition, technology companies like Xiaomi have also set their sights on smart mattresses, launching 8H mattresses and more. Among them, producing a mattress that can provide a comfortable sleeping environment and monitor sleep has become a major trend in the development of mattresses.
As "sleep health" plays an increasingly important role in life, the development of the smart mattress industry is becoming clearer. According to the market research analysis and development prospect planning report analysis of China's smart mattress industry from 2023 to 2029 released by Market Research Online, the market size of China's smart mattress market in 2018 was about 2.47 billion yuan, and in 2019 it reached 3.26 billion yuan. It is expected to reach 4.22 billion yuan, and the scale is expected to reach 6.69 billion yuan in 2022. A group of insomniacs and people who pursue high-quality sleep are supporting a "sleep economy" market with a scale of over 100 billion yuan.
Xilinmen: Create "smart + scene sleep"
As the first mattress company in China, Xilinmen started its layout in the field of smart mattresses very early. It is reported that on September 10, 2014, Xilinmen released the world's first smart mattress healthy sleep system in Shanghai, becoming a leader in the smart sleep industry; in 2020, it began to launch smart mattresses equipped with the Smart Wave deep sleep system. 1. Officially open "Smart Deep Sleep". Over the years, Xilinmen has always focused on the field of healthy sleep.
First, Xilinmen accelerates the implementation of sleep scene applications, providing users with a one-stop sleep solution from experience to purchase. At present, most brands in the furniture industry are still thinking of selling single products. For consumers, not only need to spend a lot of time to screen and identify, but also can not really perceive, experience, understand the actual effect of the product in life, and Xilinmen has created the industry's first big sleep scene solution for this purpose ——bbR sleep space has built a set of rich product links suitable for consumers' life scenarios.
It is understood that Xilinmen bbR sleep space includes multiple product systems such as electrical appliances, personal care, bathing, soothing food, home furnishing, home textiles, aromatherapy, massage, etc., covering multiple life scenes such as bedrooms, sofas, offices, business travel, leisure travel, etc. It can provide customized solutions for multiple sleep stages such as bedtime matters, sleep aids, and sleep environments. After consumers experience in the Xilinmen Pavilion, users can purchase all sleep products in one stop, and professionals can also customize the overall sleep solution according to the individual needs of users.
In addition, Xilinmen also uses the bbR sleep space to create a brand new way of socializing for users. Whether you are with friends, family or lover, you can enjoy different forms of relaxation here.
Secondly, Xilinmen attaches great importance to R & D investment and has always been committed to the breakthrough of deep sleep technology. According to Xilinmen's 2022 financial report, its research and development investment is 191 million yuan, a year-on-year increase of 4.52%. From 2015 to 2022, Xilinmen has invested more than 954 million yuan in R&D, making it one of the companies with the largest R&D investment in the mattress industry. It is precisely because of Xilinmen's continuous increase in technology investment that it can take the lead in the industry to achieve a breakthrough in deep sleep technology.
For example, in 2023, Xilinmen released the world's first "iSleep Ai Air Energy Sleep Mattress" jointly created with Nobel Prize winner Dr. George Smoot in the sleep field using Nobel Prize-winning technology. Based on functions such as extreme silence, air-sensing rhythm, anti-bacterial, anti-mite and anti-virus, this product realizes smarter and more excellent sleep health management in terms of bedtime guidance, deep sleep maintenance, and sleep protection.
Dream Lily: Co-branded IP is popular
In addition to Xilinmen, MLILY, a sleep technology brand under Mengbaihe Home Furnishing, also focuses on sleep health. Through continuous research and development and testing, MLILY launched a 0-pressure cotton in 2012 that can help people enter deep sleep. Because of the addition of non-temperature-sensitive 0-pressure cotton, the Menglily 0-pressure mattress has a unique slow-rebound uniform support feature. During use, the average degree of fit between the human body and the mattress can reach 82.45 %. When the body pressure is evenly distributed, the reaction force on the human body is greatly reduced, and the effect of zero pressure sleep can be achieved.
Not only that, the non-temperature-sensitive 0-pressure cotton produced by Mlily has also obtained patents in China, the United States, Canada and other countries, and has passed 136 quality inspections, 80,000 durability tests, SGS formaldehyde testing, and EU environmental safety certification, American environmental protection and safety certification, golden sunflower ecological textile certification.
The clinical trials conducted for Mengbaihe by the School of Ergonomics of Anhui Agricultural University showed that compared with traditional mattresses, using Mengbaihe 0-pressure mattresses can help people sleep faster and sleep better - the average time required to fall asleep is reduced 49%, the average increase in deep sleep time is 38.1%, and the average increase in REM sleep time is 235.31%, which really improves human deep sleep. But no matter how good a smart sleep product is, it also needs the blessing of external exposure, so Mengbaihe has been committed to the promotion of its smart mattress products.
First, Mengbaihe uses popular IP to establish a high-tech brand image that pays attention to human sleep health. On May 25 this year, MLILY, a well-known mattress brand under Mengbaihe Home Furnishing Co., Ltd., released a new smart product "0-pressure smart bed M3 Pro three-body version" jointly with the sci-fi IP "Three-Body Problem", expressing its commitment to the sleep of the human community. focus on. The choice to cooperate with the super IP "Three-Body Problem" is because on the one hand, the sense of urgency it conveys is in line with Mengbaihe's understanding of the industry; on the other hand, the joint name with a well-known IP can better popularize 0-pressure smart mattresses role.
It is reported that after co-branding with "Three-Body Problem", the popularity of Mengbaihe's WeChat index once reached 600K, and there was even a wave of "Three-Body + Mengbaihe" check-in fever in Xiaohongshu. It can be seen that this cross-border joint name makes Mengbaihe face a wider user group, achieving an increase in brand influence and a more in-depth popularization of education on smart bed products.
Second, Mengbaihe also expands its brand influence by sponsoring sports events. It is understood that Mengbaihe is a partner of the Chinese Go national team and the British Manchester United football team. It not only brings good sleep experience to the athletes, but also makes its brand have a lot of influence in the world. Moreover, Mengbaihe also promotes 0-pressure rooms in domestic hotels, and has built millions of 0-pressure rooms in 3,000 hotels.
In addition, Mengbaihe also has a strong resource link capability and has access to Huawei Hongmeng system. According to public information, Mengbaihe and Hongmeng jointly create solutions based on bedroom space scenarios, bringing consumers a healthy and comfortable sleeping experience. Moreover, the smart bed, smart pillow and other products jointly created by the two parties can provide users with all-round smart sleep care before, during and after going to bed.
What is the future of smart mattresses?
Traditional Chinese mattress companies such as Xilinmen and Mengbaihe have begun to explore the field of smart mattresses. The continuous innovation of smart mattress products such as zero-pressure mattresses, air springs, and memory mattresses means that more and more consumption Patients began to pay attention to sleep problems. There is no doubt that sleep is very important. Sleeping takes up 1/3 of a person's life, but the reality is that more than 300 million people in my country have sleep disorders, and more than 3/4 of them fall asleep after 11 p.m. 1/3 of people can't fall asleep until after 1 o'clock in the morning. The sleep problems that people face can be said to be very prominent, and smart mattresses that can help improve sleep have emerged as the times require.
Smart mattresses can be said to have many benefits. For example, they can automatically adjust the hardness or softness according to individual sleeping habits, and can also automatically raise the height of the bed to prevent snoring. Some smart mattresses even have the effect of body massage and heating, etc. A smart mattress sounds great, but can it really cure insomnia? This question has yet to be verified.
First, there are many and complex causes of sleep problems, and it is not easy to efficiently meet the various sleep needs of consumers. The causes of people's insomnia are various, such as physical discomfort, excessive psychological pressure, bad weather, dietary stimulation, etc., which will cause sleep burden. Therefore, no smart mattress can accurately meet the different sleep needs of different consumers. Not to mention, most of the current domestic smart mattress products are still at the level of monitoring and comfort.
Second, the price of smart mattresses is high, and the current market penetration rate is not high. So far, for most people, the price of smart mattresses is relatively expensive. For example, the price of smart mattresses of well-known brands such as Xilinmen and Mousse is almost 10,000 yuan or more. Among them, the price of Xilinmen Smart 1 is about 60,000 yuan, and the price of Mousse T10 is about 30,000 yuan. It's a little cheaper, but the price is thousands of dollars more.
Moreover, the sleep field has high technical requirements, and the manufacturing cost of smart mattresses is high, so there will be no obvious price reduction in a short period of time. Ordinary mattresses and smart mattresses are not about upgrading or replacing. People without insomnia can sleep until dawn on ordinary mattresses, and people with insomnia can't sleep well no matter what.
So far, there is no smart mattress that claims to cure insomnia all over the world. It can only be said that a good smart mattress can improve the quality of sleep. But insomnia is ultimately a human problem, not a mattress problem. I hope that in the near future, with the continuous development of smart mattress technology and the continuous drop in price, everyone can use smart mattresses to improve sleep quality.