In terms of business model, 263 Group is not only a participant in the AIGC field but also a "water seller next to the gold mine".
@商科星球original
Author丨Yuan Jing
Edit丨Big Rabbit
In China, the popularity of AIGC has lasted for more than a year. So far, the popularity has risen instead of falling. From the perspective of entrepreneurs and investors who pay attention to cutting-edge technology, its progress has just emerged.
For the enterprise service industry, AIGC is a re-upgrade of the industry, and countless digital manufacturers have begun to embrace the AI era. The rapid development of new technologies has caused some industrial chains to present a "shortage economy" state. As a result, in this process, issues such as scarcity of computing power, lack of applications, and data security have frequently appeared in the newspapers.
Therefore, it is reasonable to confirm that companies that can provide high-quality supplies to the market will stand out in this round of reform, and 263 Group is one of them.
01
Certainty in a new era
Founded in 1997, 263 Group runs through the history of digital economy development in China. From 1996 to 1997, Internet tycoon Lei Jun was still keen on BBS, and developed the habit of posting hundreds of posts every day, which has become a classic topic so far. After more than 20 years, the scale of Internet users has jumped from a mere tens of thousands to one billion.
Now, when the AIGC era is approaching, the production of content is being automated, which has led to a result that the demand for data and computing power is growing at an unprecedented rate.
"In 2022, the scale of our country's digital economy has exceeded 50 trillion, of which the digital economy accounts for 45% of the total economy. It can be said that this figure accounts for half of the national economy." Li Yujie, chairman and president of 263 Group, said.
In his view, with the further rise of artificial intelligence, several deterministic opportunities have also been settled: First, comparing PGC to Web1.0 and UGC to Web2.0, in the era of Web3.0, content is artificially Intelligent production (AIGC), the TMT industry will flourish again, and even trigger the next media revolution; second, with the gradual improvement of the content ecology, the mass production of content will accelerate the construction of the virtual world, and the metaverse era will accelerate; Third, affected by certainty, related core technologies are also making great strides in development.
Recently, 263 Group demonstrated this idea at the 2023 Global Digital Economy Conference.
**, computing power network, AI, virtual reality, Internet of Things and human-computer interaction are respectively called the core technologies of the digital economy. It can be seen that, in the above technologies, they are inseparable and inseparable from each other. in:
AIGC technology can be combined with advanced technology to achieve safe storage and management of data, while improving the credibility and transparency of data, which is of great significance for the construction of smart cities, smart manufacturing, smart medical care, smart transportation, etc.;
Secondly, in the relationship with the Internet of Things, AIGC benefits from the interconnection and data sharing between devices, which makes the intelligent control of devices and real-time monitoring and analysis of data possible;
Thirdly, AIGC can also combine AR/VR to achieve a more realistic interactive experience and more intelligent application scenarios, which have been widely used in today's games, education, medical and other fields;
At the level of human-computer interaction, AIGC can make the interaction method more natural and intelligent after combining the previous voice recognition, gesture recognition, face recognition and other methods, and correspondingly, the user experience has also been improved.
Now, generative content technology companies and users are increasing at a speed visible to the naked eye, which will rapidly drive the further growth of CPU, GPU, cloud computing and 5G communications.
02
263 AIGC Strategies
Although AIGC is popular, it still needs to overcome many difficulties to reach the other side.
First of all, technology companies should be able to solve computing power and data problems.
In the To B industry, 263 Group has deployed underlying computing capabilities, including data centers and data nodes. Under the continuous innovation and optimization of the technical team, the cloud computing platform of 263 Group currently has high-performance hardware and software, which can support users' fast response, efficient computing and huge storage needs.
In addition, the company's development team has also upgraded the computing power center to better meet the needs of generative AI in response to the needs of AIGC. "We all know that even a small model training now consumes a lot of GPU and computing power, so we fully considered the model training algorithm and data scheduling factors in the construction of the new computing power center." Li Yujie said.
Secondly, in the enterprise market, products that are closer to the To B market are needed. In this regard, 263 Group chose to start from the fields of AIGC and Metaverse, and built a complete product matrix.
An insider revealed to Digital Planet (ID: digital-planet) that the company had conducted several rounds of internal discussions on AIGC applications in the enterprise market. The consensus reached is that the successful experience of To C cannot be completely copied to the enterprise market. Li Yujie said: "Compared with the To C field, the demand in the To B field is more scattered. Although AI has shown a strong understanding ability, it still has major flaws when it comes to content production."
Therefore, it is particularly important to find a scenario that brings together the core needs of the enterprise.
In the Global Digital Economy Conference, Li Yujie abstracted the core capabilities of this field into building a complete AI generation capability and AI understanding capability. Among them, the former scene revolves around the virtual digital exhibition hall and AI digital human broadcast, while the latter focuses more on the scene of intelligent call center and AI office assistant.
Between computing power algorithms and applications, the company has also accumulated core technical elements of the generative content industry such as cross-modality, knowledge base, Wenshengwen/Wenshengtu. From the published strategy map, it can be seen that 263 Group is opening up the upstream and downstream of the AIGC industry chain, and has begun to become a one-stop AIGC service provider.
03
Application and technology development go hand in hand
In order to demonstrate the productivity of AIGC in the enterprise market, it requires the use of digital enterprises combined with tools. The tools given by 263 include metaverse virtual live broadcast, digital human and virtual experience space. Among the above products, 263 Group has built a rendering engine, a real-time audio and video transmission center and a global real-time interactive network.
Objectively speaking, due to the completion of the underlying construction of Metaverse, the company's technology can currently support most common needs in the enterprise-level market such as virtual studios, virtual meeting rooms, and virtual annual meetings. Its insiders told Digital Planet (ID: digital-planet) that the above products have been well received by various industries such as smart cultural tourism, industry summits, exhibitions, and online marketing.
In addition, 263 Group also takes into account the personalized construction needs of enterprises. At present, 263's many tools cover a variety of solutions such as multilingual translation, content supply, and model building and training on various platforms.
In summary, compared with the enterprise service company case previously released by Digital Planet (ID: digital-planet), 263 Group’s AIGC path is very different: it did not choose to launch only upgraded products to build AIGC capabilities for existing products, but I chose another path.
In terms of business model, 263 Group is not only a participant in the AIGC field but also a "water seller next to the gold mine".
The reality we have seen is that with the in-depth development of AIGC and Metaverse, many companies are increasingly relying on technology. From this perspective, for the 263 Group, there is still considerable room for growth in the future.
In the foreseeable business competition in the future, several key points determine the success or failure of the final outcome.
First of all, the computing power must be sufficient and the functions must be powerful. Li Yujie revealed that the company currently reserves a large amount of computing power, which can not only meet the incremental needs of existing customers, but also meet the explosive demands of potential corporate customers in the future.
In addition, 263's computing power center not only provides resources, but is also specially equipped with a 3D virtual engine to facilitate enterprise rendering and generate personalized digital humans; at the application level, on the basis of digital exhibition halls and digital humans, it also extends digital Application-level products such as human broadcasting.
263 has given the initiative of intelligence to the enterprise itself, and the enterprise can move towards the intelligent era according to its own needs. "To put it simply, customers can use our technical capabilities to help enterprises realize intelligence in their call centers." Li Yujie gave an example.
Second, the stability is strong. It should be said that the stability of communication transmission has always been a constant rigid demand in the enterprise market, and it is also the company's technical strength. It is understood that in the past 20 years, the company's services including cloud communication, cloud video, cloud conference, cloud mailbox, cloud storage and other businesses have been tested, and its enterprise-level communication solutions and mobile communication solutions are also in the industry. Well recognized.
In the era of AIGC, the need for stability is further amplified.
"We spent a lot of time researching remote data transmission and interaction, how to achieve minimum delay and maximum clarity, etc." Li Yujie said. After a series of technological breakthroughs, 263 currently has the underlying technical support capabilities of AI digital humans. For users, the most intuitive experience is the natural and smooth display of digital humans when they are broadcasting.
Behind the stability is a huge investment in research and development.
In order to support the digital human scene, 263 Group has made a lot of efforts to solve the pressure of 3D digital human and real-time audio and video interaction on terminal computing power and network transmission through RT3D, cloud rendering, RTN and other technologies. Basic capabilities in the AI field, such as spatial computing and NLP, make digital humans more realistic, agile, and smarter in interactions, greatly improving the interaction experience.
Therefore, from this perspective, 263 is an enterprise that combines technology and service capabilities.
Ending: "New Connection" is the company's core solution for embracing the AIGC era. For 263 Group, it is both a historical heritage and a key to a new era.
Historically, as early as 1997, 263 Group used Internet technology to launch high-profile products such as corporate mailboxes and websites. Its tentacles extended to games, reading, reading, forums and other fields, building connections between people.
In the era of Web 2.0, in the tide of multimedia and rich media, its company released enterprise-level audio and video tools, and applied core technologies in scenarios such as conference calls, video conferences, and corporate live broadcasts. Iterates the relationship between people and broadens the connection form between organizations.
In the opportunities of Web 3.0 in recent years, the above two connection forms have found new footholds and growth points such as metaverse, multimodality, and AIGC. In terms of core capabilities, connection capabilities have been strengthened again. Today, the interaction of text, voice, and two-dimensional images can be reflected in the no-delay, three-dimensional, and immersive metaverse. In this process, AI cloud rendering, real-time audio and video, VR/AR, etc. build a virtual and real fusion world The ability of the company has also become the trump card in the hands of the company based on AIGC.
What is commendable is that in today's turbulent technological wave, 263 Group still maintains rationality and down-to-earth pragmatism. For the To B industry, the experience of 263 Group also opened a window for the industry.
It has found the most suitable growth path, and at the same time laid a solid foundation for the new era.