According to Bloomberg's Mark Gurman (Mark Gurman), Apple is developing an "Apple GPT" artificial intelligence project internally, which is comparable to OpenAI's ChatGPT and is expected to be launched next year. Just after the Bloomberg news came out, Apple's stock price rose by 2.3%, and its market value increased by US$71 billion at its peak. It is 
reported that Apple has completed the basic framework of its large language model, called "Ajax", which is Systems that support conversational AI technology. The Ajax platform was created to "unify machine learning development". The name Ajax is because it is based on the Google Jax machine learning framework. Apple created the Ajax framework in part to lay the foundation for machine learning development to keep up with the rapid development of generative AI technology. develop.
Not only that, sources also revealed that Apple has used the Ajax framework to create an AI chatbot similar to ChatGPT, which some employees call "Apple GPT." The goal is to launch a consumer-grade product next year.
Mark Gurman revealed that in recent months, promoting the progress of artificial intelligence is one of Apple's major initiatives, and multiple teams have cooperated in related projects such as machine learning, software engineering, and cloud service engineering.
In fact, Apple has been actively acquiring startups to strengthen its artificial intelligence layout.
Apple’s publicized concentrated acquisitions are four AI startups acquired in 2020. Among them, Xnor.ai and Vilynx were successively acquired for US$200 million and US$50 million. The former, based in Seattle, focuses on low-power, edge-based AI tools, such as image recognition software. The latter is working on developing video AI tools that can "understand" video content and classify information. Apple could use these tools to improve Siri and other apps. At the same time, the company's 50 engineers and data scientists will also be directly absorbed by Apple. In addition, there are Voysis, which is working on accurate understanding of natural language technology, and Inductiv, which automates the correction of data defects to improve the intelligence of Siri.
Apple CEO Tim Cook said on an earnings call in February, "We see the potential for artificial intelligence to impact nearly everything we do, including every product and every service we have.
However, Apple did not comment on the news that broke the news. Although it values the application potential of artificial intelligence in products and services, Apple does not seem to be eager to launch new artificial intelligence products in the short term. It is not difficult to see that while OpenAI, Google, etc. are launching new artificial intelligence models, tools and products in full swing, Apple seems to have disappeared, and its progress is lacklustre.
Apple has a very cautious attitude towards artificial intelligence. Cook once said that although the wave of artificial intelligence is sweeping the entire technology industry, it needs to undergo a thorough safety test before deployment. In his view, it is critical to be thoughtful when dealing with advances in artificial intelligence. Although Apple has its own philosophy and persistence in this approach, some technical experts believe that Apple's layout in the field of artificial intelligence may be a bit late.
Technology analyst Michael Gartenberg believes that Apple has fallen behind in the field of artificial intelligence, and its artificial intelligence voice assistant Siri is far inferior to the latest generative AI chat tool. Jobs once said: "Stay hungry, stay foolish." (Always keep hungry, always stay stupid). We expect Apple to continue to explore and innovate in the field of artificial intelligence and bring more surprises to users.