Leidi.com Rakuten August 6
Bosch recently announced that Chen Yudong, the current president of Bosch China, will retire on January 1, 2024, and Xu Daquan, the current executive vice president of Bosch China, will succeed him as president of Bosch China.
At the same time, the automotive and intelligent transportation technology business, the largest of the four major businesses of the Bosch Group, is undergoing business structure adjustments, aiming to serve existing and new customers more quickly and effectively in the future with comprehensive technical capabilities and customized solutions. demand. Effective January 1, 2024, the restructured Automotive business will be renamed Bosch Intelligent Mobility.
At the same time, the Board of Directors of Bosch Intelligent Transportation Business China will be formally established to coordinate and manage its business divisions and teams in China. Wang Weiliang will serve as President of the Board of Directors of Bosch Intelligent Transportation Business China, and concurrently serve as President of Bosch Powertrain Division China, General Manager of Bosch Powertrain Co., Ltd. and Bosch Automotive Systems (Wuxi) Co., Ltd.
Other members of the board of directors include: Zhang Ying will be responsible for the sales and customer service of Bosch's intelligent transportation business in China, and concurrently serve as the president of the Vehicle Motion Intelligent Control System Division in China; President of Business Unit China and General Manager of Bosch Automotive Components (Suzhou) Co., Ltd.
Statistics show that Chen Yudong joined the Bosch Group in 2007 and has been the president of Bosch China since January 1, 2011. Under his leadership, the sales of Bosch China's business continued to grow from 37.3 billion in 2010 to 132.1 billion in 2022. The average annual compound growth rate reached 11%.
China has become the largest market of Bosch Group and the country with the largest number of employees except Germany.
According to Bosch, Chen Yudong will continue to assist the development of Bosch's business in China as the China affairs consultant of the chairman of the board of directors of Bosch Group after resigning.
This coaching change is also regarded as the company's biggest management adjustment in the Chinese market in more than 10 years.
Chen Yudong should be regarded as a very individual person in the industry. He once said that it is understandable for mobile phone manufacturers to make cars. After all, there is a certain technology and industrial chain extension relationship between smartphones and cars. Mobile phone manufacturers have accumulated rich technology and brand resources in the field of mobile phones, so they can take advantage of entering the automotive field. But automakers making mobile phones are a kind of behavior of "nothing to do when you are full".
Automakers themselves should focus on the research and development of automotive technology and products, instead of blindly pursuing brand premiums or following the trend of the mobile phone industry.
Chen Yudong also said: "Automobile is a very large and complex industry that requires long-term R&D and accumulation. In contrast, the technology and product cycle of the mobile phone industry is shorter, and it is easier to launch new products quickly. If automakers want to get involved in mobile phones The industry may be a manifestation of "being full and having nothing to do".
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