As the wave of metaverse gradually heats up, the player-oriented UGC game platform has received unprecedented attention. Diversified visual presentation methods, everyone can participate and interact with the game ecology, and the game platform with UGC attributes not only greatly enhances player participation and increases game fun, but also brings new opportunities to content creation in the game industry. imagination.
Founded in October 2018, Boyu Gaile is committed to becoming "AI + UGC social platform". At present, the "Another Earth" project developed by the company is an interactive entertainment platform integrating digital human, virtual world and UGC. As an emerging social game company, Boyu Gaile firmly believes that the UGC crowd-creation model will bring growth and vitality to the industry.
Therefore, establishing a global infrastructure, achieving elastic expansion and high availability, reducing enterprise costs, and improving player gaming experience have become key factors for the company to consider. Amazon Cloud Technology provides Boyu Gaile with Amazon EC2, Amazon EKS, Amazon GameLift, Amazon Aurora and other products and services help Boyu Gaile start with "zero threshold" in infrastructure construction, fully face the challenges of business innovation, and realize a real "3D UGC social portal".
Opportunity: A new generation of games is evolving into a metaverse economy and society
The metaverse start-up company Boyu Gaile is currently a leader in the development track of the metaverse. The platform the company is currently developing is changing the game and online content creation model, providing creators with an innovative space to use their imagination and collaborate with others to turn their ideas into reality.
However, in the process of Boyu Gaile's efforts to realize the "3D UGC social portal" in the metaverse era, it also faces many challenges:
● At the beginning of its establishment, Boyu Gaile planned to provide a stable game experience in North America, South Korea, China and other regions. Therefore, the platform needs to establish servers and network facilities around the world to support the operation of the game and the connection of users , to provide consistent experience and high-quality services to global users.
● The operation and maintenance of this large-scale virtual world platform has extremely high requirements for server scalability, database flexibility, and platform real-time interactivity, such as: action delay, voice interaction, and information transmission. As system requirements grow, companies have to consider purchasing and deploying additional servers and network equipment, which is time-consuming and labor-intensive.
● Boyu Gaile is a start-up technology company that needs to effectively and flexibly control IT costs. However, the cost of purchasing and maintaining servers and network equipment by itself has increased significantly.
"We compared the total cost of ownership and return on investment of self-built IDC. Considering that the number of product developers will be adjusted rapidly according to the progress of product development, and the game industry needs to quickly respond to the needs of players, we found that the cloud products provided by Amazon Cloud Technology are not only It can save a lot of manpower for operation and maintenance, shorten the response time, and its service also covers many regions around the world. It can quickly deploy each node, so that users can get a better network quality experience. This is the current stage for international teamwork like ours first choice.” Boyu Gaile CEO Jin Guolong said frankly.
Solution: Amazon cloud technology helps Boyu Gaile move towards "3D UGC social portal"
Amazon Aurora Provides Customers with Enterprise-Class Performance and Availability
Boyu Gaile's data is stored in multiple regions around the world. Developers use Amazon Aurora's backtracking, cloning and other functions to manage user and business databases, and build applications with multi-zone availability. Cross-region read-only sites serve as Disaster recovery switching can realize global replication of cross-regional disaster recovery in less than 1 minute. Compared with traditional self-built MySQL, the throughput performance has been greatly improved, which has accelerated Boyu Gaile's progress towards "3D UGC social portal".
Unprecedented Scalability with Amazon EKS
It is not easy to deploy and manage a large number of microservices in an internal enterprise environment. Boyu Gaile uses Amazon EKS to run pods to implement core services, improve the utilization of computing resources in the infrastructure, reduce the time required for traditional virtual machine-based resource expansion, and enhance the flexibility of resource scheduling.
Jin Guolong, CEO of Boyu Gaile, said: "For our company, the most important technical requirements are the reliability and scalability of the system. Game services are very sensitive to the increase or decrease of traffic, so the system must be horizontally scalable. To this end, we actively use the infrastructure of Amazon cloud technology products, such as the automatic expansion mechanism of Amazon EKS to fully realize our technical requirements."
Amazon GameLift Provides Players with a High-Quality, Low-Latency Gaming Experience
For all games, player experience comes first. Boyu Gaile uses Amazon GameLift to automatically configure, manage and expand game server services to accelerate the implementation of game back-end business. Amazon GameLift can match player battles into low-latency game sessions and automatically expand, so that one, hundreds, or even thousands of instances can be launched at the same time, and Boyu Gaile does not need to consider developing these functions by itself as the needs of players expand , which also greatly reduces the configuration complexity of developers and the waiting time of players.
Amazon cloud technology cloud creation plan helps start-ups realize every dream
In addition, the start-up team of Amazon cloud technology provided a lot of resource support and timely technical training during the early platform development and testing process of Boyu Gaile, which helped Boyu Gaile solve the problems of insufficient resources and lack of technology at the start-up stage. It enables the employees of Boyu Gaile to focus more on product innovation and business development, and accelerate its development in the game industry.
Jin Guolong, CEO of Boyu Gaile, said, "After joining the Amazon cloud technology cloud innovation plan, we have directly deployed services in the United States, which has greatly improved the landing speed of the game business. The technical support was also very helpful.”
Business results: 80% reduction in system deployment time, 50% reduction in IT costs, and 5x reduction in network latency
Boyu Gaile firmly chose the products and services of Amazon cloud technology before the business was launched, so as to keep the technology stack consistent at home and abroad, and quickly relocate the overseas structure to the domestic reconstruction, which not only shortens the system deployment time, but also optimizes IT costs and players The experience has also been greatly improved.
System deployment time shortened by 80%: In the past, when Boyu Gaile set up the server locally and registered it with IDC, it took about 12 weeks, plus the time required for installing the operating system and performing security updates, the overall Setup time may be longer. After cooperating with Amazon Cloud Technology, Boyu Gaile can create the required Amazon EC2 instances almost in real time, and can immediately pre-configure functions such as Amazon EKS, which shortens its system deployment time by 80%.
50% reduction in IT costs: Based on the extensive and deep global network and computing architecture of Amazon Cloud Technology, as well as the empowerment of Amazon Aurora, Amazon EKS, Amazon GameLift and other products for platform scalability and availability, Boyu Gaile’s IT costs are effective 50% reduction.
5x Lower Network Latency: In traditional local environments, reliance on country-specific ISPs can cause service delays. After adopting the global infrastructure of Amazon cloud technology, Boyu Gaile has reduced the network delay time by 5 times, and comprehensively improved the game experience of players.
Looking forward to the future, Jin Guolong, CEO of Boyu Gaile, said: "Our products are global-oriented, using the latest technology of Amazon cloud technology and rich and mature service experience in the game industry to provide global users with more excellent and immersive game experience. The ultimate goal we are pursuing. We also hope to continue to work closely with Amazon Cloud Technology in terms of AI big data models, AI computing power, etc., and jointly explore more possibilities of '3D UGC'."