Recently, Watermelon Video released the shortlisted works of the Golden Second Awards 2022 Video Influence List. Analyze these high-quality Chinese video content and creators to discover their characteristics. From the perspective of content and fan fit, evaluate whether the medium video broadcaster is suitable for delivery.
Quality assurance?
Medium video with content influence
The Xigua Video Golden Second Award includes 24 high-quality Chinese video works in different categories. Focusing on diverse ecological content, opening up a new frontier for content marketing provides different ideas and directions. Analysis of the best commercialized videos of the year. Use Guoji Qianguadaren Search-View Details-Multi-platform related accounts to view the basic data of these five broadcasters. Among these video broadcasters, the expressiveness of the basic data is higher than the year-on-year level.
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Choosing broadcasters who are on the rise as a whole can better promote the conversion of medium and medium videos. From the "content angle", "communication angle", "brand angle" and "category angle" to evaluate the five finalists for the best commercial value of the year, the three major characteristics of high-quality Chinese videos are summarized: content communication value, content Originality, content impact.
01
Content dissemination value
Classmate Lin Chen-Meeting with netizens for the first time in a seaside fishing village. Using montage editing techniques, the picture is beautiful, dreamy and fascinating, showing the dream and beauty of the Haichang Star Eye series, and conveying the brand's tonality and aesthetics. Video has a literary and artistic sense of sight, which can cause people to interact and spread, and the content has communication value.
Figure | Watermelon video
Guoji·Qiangua-Watermelon Video-Video dissemination effect shows: the number of views is 543.18% higher than the average level of bloggers, the number of favorites is 372.06% higher than the average level, and the number of bullet screens is 273.33% higher than the average level. From the perspective of content, when choosing a medium video blogger, you should pay more attention to the content dimension of the blogger’s video, whether it is enough to arouse people’s instant interaction and the long-term value of the content.
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02
originality of content
I'm Eden-I built a transparent bicycle that can glow, and I'm the most beautiful boy when I ride at night! The video starts with a self-made luminous transparent bicycle, and the content is cut through the creator's real hand-made process, which is vivid and interesting, and cannot be copied. Demonstrated the night shooting and production capabilities of the VIVO X70 PRO+ mobile phone. Originality of content.
Figure | Watermelon video
Guoji·Qiangua-Xigua Video-Video interaction analysis shows that the hot words in the TOP2 comments are Shenlong and Wawei, which shows that users pay more attention to the content itself when interacting with videos. Therefore, choosing a blogger with original content can attract users' attention and effective interaction, and improve the conversion rate of medium and small videos.
Figure | Guoji Qiangua-Watermelon Video-Interactive Analysis
03
content influence
Yuqiao eats a catty-[语草@老西门] This MV records, perhaps the last old Shanghai, with the alternation of the old and the new as the starting point, and promotes the mobile phone recycling ability of Zhuanzhuan APP. The video shows the old and new cityscapes of old Shanghai in a novel and unique perspective and form, which deepens the theme and has profound content influence. The content value conveyed by long and short videos is actually very different. In the era of information explosion and content fragmentation, the length of the medium video is actually just right. Use more detailed scenes and richer content to retain users' attention and arouse people's stronger empathy.
Figure | Watermelon video
Guaranteed transformation?
Choose Chinese video broadcasters who match your fans
Use Chinese video to carry brand stories and product functions, and discover new traffic positions for content. The annual best commercial value of Chinese video represents the vane of Chinese video delivery.
Figure | Guoji Qiangua-Watermelon Video-Fans Analysis
Taking Hearts K Diary as an example, through the analysis of Guoji·Qiangua—Watermelon Video—fans, the gender distribution males accounted for 84.11% and females accounted for 15.89%. The age distribution of fans is the most in the age group of 31-40. It can be judged from this that most of the fans of Hearts K Diary are young males with spending power. This group of people is more interested in science and technology videos. Select the science and technology broadcaster, the shortlisted works are cut into the chip technology, and the obscure knowledge is full of interesting expressions, and the cutting-edge science is deeply rooted in the hearts of the people through accurate and popular methods.
Figure | Guoji Qiangua-Watermelon Video-Interactive Analysis
Guoji·Qiangua-Xigua Video-Interactive Analysis, view the interactive analysis of the shortlisted works with the best commercial value. The video introduces the OPPO FIND X5 mobile phone. advertise. It can be seen that more users pay attention to chip topics and domestic mobile phone brands, and have a relatively high acceptance of advertising content.
Summarize
The Golden Second Awards China Video Influence List represents the future vane of China Video. Brands or merchants should select high-quality Chinese video broadcasters to selectively launch from the two aspects of content and fan fit.
High-quality Chinese videos have content and communication value, which can better arouse people's interactive sharing and long-term value; originality, which means that the creative form or display form of Chinese videos is novel and unique; and profound influence, the content theme of Chinese videos has further development sublimation.
Through the functions of Qianguaduo platform account-blogcaster analysis-video analysis-fan analysis-my favorites and other functions, high-quality medium and high-quality video broadcasters are selectively released.