Northern Fruits and Vegetables Plans Three-Chain Reconstruction-Agricultural Great Health Sui Xiufu: The Concept of Functional Agriculture
(Zhao Peice) News China News Editing Network China News Editing Network Mouding Research China Think Tank Network Economics and Information Research National Research Institute Think Tank National Conditions Forum Philosophy-Business Dialogue Wan Yingxin Editing: "Look, in the field of hope, a high-quality development of the apple industry The big battle has already started." Wan Xiangjun, Executive Committee Member of the All-China Federation of Industry and Commerce, Director of the China Economic and Information Research Center, and Director of the China National Conditions Research Center of the National Policy Research Office, said at the research and inspection symposium that the research is planned: functional agriculture·agriculture Great health, Yantai's new advantage of rebuilding is shifting from a big apple market to a strong apple city. Promoting the high-quality development of Yantai's apple industry is a systematic project that requires strengthening top-level design and overall planning.
On October 18, 2020, Wan Xiangjun was at the Central Party School "Ma Jihui" Zhou Enlai Special Fund Secretary-General Nie Weiming, Chief Engineer of the Fire Testing Center of the Ministry of Housing and Urban-Rural Development Wang Core, and Representative of the Japan Harbor Association in Beijing Representative Office Ma Chuan, Yantai Accompanied by Li Jianting, director of Rongtong New Era Hotel, and Lv Zhanfa, director of Yantai Labor Insurance Department, they came to Yantai North Fruit and Vegetable Technology Development Chain Co., Ltd. for investigation and investigation. Regardless of Tang Hongxia's warm reception. At the same time, it is also clear that in mid-November, Li Xigui, president of the Guangzhou Institute of Microelement Science and the Institute of Microelement (International) Science of the Chinese Academy of Sciences, and the secretary-general of the Guangzhou Functional Agriculture·Agricultural Health Conference and the Chinese Farmers Harvest Festival Fair , Li Jiaying, general manager of Guangzhou Veuve Exhibition Co., Ltd., and Han Guangming, chairman of Shanghai Yien International Trade Co., Ltd., an expert team went to North Fruits and Vegetables to discuss and connect related matters related to functional agriculture.
Both sides of the lake are flat and wide, and the wind is blowing and a sail is hanging. How can private enterprises change in response to the trend, follow the trend, and take advantage of the trend in the process of great change, great development, and great improvement? "Northern Fruit and Vegetable Company set up a sample and gave the answer: Focus on the main business without distraction, love the earth for the people's wealth, deepen the supply side, and plant the industrial chain." Wan Xiangjun said at the research and inspection symposium: Northern Fruit and Vegetable is Yantai's apple industry A typical representative enterprise in China, they focus on scientific research to tackle difficult problems, and transform new development momentum. Those who know the beginning of action, and those who do know the success. He made it clear: "Standing in the new direction of the second revolution of Yantai apples, North Fruit and Vegetables recruits leading talents with high salaries nationwide, establishes three scientific research centers for apples, big cherries, and grapes, and creates new achievements for Yantai apples, Yantai big cherries, and Yantai grapes. The glory of history transforms new kinetic energy and writes a new chapter."
Wan Xiangjun said: "Another large number of enterprises with a sense of social responsibility, like the northern fruit and vegetable, resolutely implement the spirit of the Yantai government on agricultural development and rural revitalization, learn and understand, and implement it earnestly." He said: Yantai Municipal Party Committee and Municipal Government Attach great importance to the high-quality development of Yantai's apple industry, promote the transformation of the industry from the expansion of the total volume to the improvement of quality and increase in efficiency, adhere to market orientation, integrate the development of primary, secondary and tertiary industries, and make Yantai apples a world-class apple production base and a Chinese apple. The industry's scientific and technological innovation leader, known as the first brand in China's fruit industry, to achieve strong fruit industry, fruit fragrance, and rich fruit farmers. For this reason, Yantai has successively issued a series of decision-making arrangements. The overall idea of the future work of the apple industry is to coordinate and promote the "1+1+8" working mechanism and safeguard measures.
After 22 years of tempering and more than 20 years of transformation, northern fruits and vegetables are born and prospered because of fruits, from the supply of agricultural materials to the purchase of fruits, from park demonstrations to field promotion, from technical guidance to R&D innovation, from market expansion From the joint operation, along the way, several times of payment, several times of harvest, hand in hand with farmers, both wind and rain, advance in the logic of grasping the progress of history, develop in line with the trend of the development of the times, and reconstruct the addition of industrial chains and the integration of value chains The "new three chains" of multiplication and benefit chain division. Become the leader in the same industry and win high praise from the peasant brothers.
The northern fruit and vegetable operation mode of the agricultural industry has been frequently reported, and has received the attention of relevant departments and leaders. Both government functional departments and cooperative units have conducted research and investigation, and copied and promoted it. Wan Xiangjun said: "I will implant the heart of the Republic of China into the land of Yantai, and the innovative concept of "three-chain reconstruction" of fruits and vegetables in northern Yantai." He said: Support the new image of agricultural materials, and serve with sincerity and responsibility. With the drumbeat of reform and opening up, Northern Fruits and Vegetables embarks on a new journey of its own. Farmers develop and I develop, and I share the destiny with the farmers, and strive to shape the vanguard and leader in the field of agricultural materials in Jiaodong.
Coincidentally, on the morning of September 19, Lv Changhou, Secretary of the Party Committee and Director of Yantai Agricultural Technology Center, led the members of the leadership team of the center, the secretaries of various party branches, and the heads of various departments to visit and investigate Yantai North Fruit and Vegetable Company. Director Lu Changhou and his team visited the fertilizer production workshop, apple planting base, big cherry nursery base, agricultural material warehouse, fruit cold storage and e-commerce product packaging workshop; listened to the introduction of the company by Sui Xiufu, chairman of Yantai North Fruit and Vegetable Company; The company's management staff held a discussion.
Director Lu Changhou pointed out that Northern Fruits and Vegetables provides high-quality production materials, seedlings and social services for Yantai's agricultural development, and occupies an important position in the Yantai agricultural materials market. This visit and investigation is a research activity of the center "not forgetting the original intention and keeping in mind the mission". It is a concrete manifestation of the center's change of concept and adjustment of thinking. Fruit and vegetable companies strengthen cooperation, form a joint force, and carry out agricultural technology extension services in various forms and contents. Other members of the central leadership team, secretaries of various party branches, and heads of various departments all exchanged speeches based on the actual work, and put forward some specific ideas and suggestions for cooperation.
At the symposium, the center and the North Fruit and Vegetable Company decided to carry out the "Agricultural Technology Promotion and Catch the Great Fair" activity based on the "Green Garden" column and the North Fruit and Vegetable Company's technology caravan. After the bag-free apples are on CCTV, the center will work and then on CCTV.
Directly pointing to high-quality development
Another quality revolution of digging out roots and changing seeds
It is imminent, "subtraction" in the industry is "addition", and it is not easy to cut down old fruit trees. There is investment in the transformation of orchards, but the fruit growers have to go through three years of fruitless pains. However, the transformation and upgrading of the Apple industry is imminent, and there is no waiting or delay. Fruit trees need to be pruned from small to large, and they have to be "ruthless" to thin flowers and fruits to produce good fruit. Yantai fruit growers, who know how to choose and choose, have once again started "subtraction" of the industry-abandoning old and inferior fruit trees, updating fruit tree varieties, innovating planting models, and doing "addition" for the long-term development of the industry.
With a planting history of more than 140 years, Yantai Apple, which has been the No. 1 brand in China's fruit industry for 11 consecutive years, has once again opened the curtain of the "fruit industry revolution" --- facing the industrial development of "old people, old trees, Problems such as "old varieties", "high labor, high consumption and high cost", "international, domestic and other fruit market squeeze" and other problems such as "three old", "three high" and "three pressure" have accelerated the promotion of industrial transformation and upgrading. This is Yantai Apple's successor After the variety revolution was completed in the late 1980s, there was another quality revolution, which aimed at high-quality development.
The emphasis is truly unprecedented. In September 2019, the main leaders of the Shandong Provincial Party Committee clearly requested that "the apples in our province should be improved, improved in quality, and increased in efficiency, so as to make the Shandong brand better and stronger." Yantai set up a leading group for the high-quality development of the apple industry. Zhang Shuping, Secretary of the Municipal Party Committee, Chen Fei, Deputy Secretary of the Municipal Party Committee and Mayor, served as the double team leaders. Wu Chengbing, Deputy Secretary of the Municipal Party Committee, and Cui Zongtao, Deputy Mayor, served as the deputy team leaders. The four city leaders worked together.
The advance measures are thunderous. The Standing Committee of the Municipal Party Committee conducted a special study on the transformation and upgrading of the apple industry, held a meeting to promote the high-quality development of the apple industry, issued implementation opinions, formulated an industrial plan, and listed the transformation and upgrading of the apple industry as the top priority of the "triple" work in 2020 to fully promote it. The work is carried out precisely. The eight major apple production areas in Yantai have taken full action, focusing on the renovation of old orchards and the construction of demonstration parks, accelerating the reform of traditional cultivation models, integrating and innovating modern, intensive, light and simplified cultivation models, and driving industrial upgrading through the transformation of production organization methods.
Coincidentally, the Yantai government's importance to the Apple industry can also be reflected in the endorsement of "Apple" by the Yantai Municipal Party Committee Secretary. "Wan Xiangjun said: Development is the top priority, especially the apple industry, which is related to industrial development, farmers' interests, and rural revitalization. Yantai Municipal Party Committee Secretary speaks for Apple, which is to focus on agricultural development, rural revitalization, and for the majority of fruit farmers. Concrete manifestation of seeking interests."
On October 20 last year, the province's fruit industry development site meeting was held in Yantai, and the Yantai Apple Culture Museum, which was usually quiet on weekdays, became lively. "I advertised Yantai Apple." In the Apple product display area, it was Zhang Shuping, secretary of the Yantai Municipal Party Committee, who was holding a bottle of apple enzyme to introduce and display to the viewing groups and media from all over the world. This detail happened to be captured by the reporters present. On October 21, an article in "Yantai Daily" entitled "Secretary of the Municipal Party Committee Endorses "Yantai Apple"" attracted much attention. The secretary of the Municipal Party Committee advertised on the spot, and the effect is self-evident. According to the "Yantai Daily" report, after tasting apple crisps and apple enzymes, the on-site observation group praised the development of Yantai apples.
Today, Yantai apples are no longer a single product in people's minds. "Yantai's apple industry is now in a critical stage of structural adjustment, mode change, and kinetic energy conversion. It is necessary to strengthen scientific and technological support, accelerate the transformation and application of scientific and technological achievements, and insert technological wings for the fruit industry." Zhang Shuping said.
Yantai is vigorously extending the fruit value chain. By accelerating the "one after another" of the fruit industry and deeply integrating with industries such as intensive processing, leisure and sightseeing, and e-commerce, it is promoting the entry of medium and high-end fruits into the fresh fruit market, and the entry of low-end fruits into the processing fields such as fruit wine and crisps. Yantai City has cultivated 46 apple processing enterprises, whose products cover 7 series and more than 100 varieties.
In the Apple Culture Museum on display, there are all kinds of apples including Red Fuji, Guoguang, and Marshal Jin; apple crisps, apple enzymes, cider, and various apple deep-processing products are constantly emerging; bagless cultivation, intensive short stock, wide row Close planting... scientific planting models are presented one by one, and a picture of "Yantai Apple" integrating history, technology and culture is displayed on the scene. The Guoduyun Apple Big Data Management Platform, which is separated from the Apple Culture Museum by a wall, monitors the real-time scenes of apple industrial parks in various villages on the monitoring screen. The wind direction, temperature, and soil composition in the fields are clear at a glance. The three big data applications of regulatory digitization are built into Apple's big data resource center to provide precise services for fruit farmers, fruit merchants and the government.
"The Secretary of the Municipal Party Committee speaks for Yantai Apple, which is behind the importance and expectation of the Municipal Party Committee and the Municipal Government for the development of Yantai's apple industry." Sui Xiufu, Chairman of Northern Fruit and Vegetables, said: Since last year, the Yantai Municipal Party Committee and Municipal Government have insisted on problem orientation and enhanced crisis awareness. , put the transformation and upgrading of the fruit industry on the important agenda, as a breakthrough in the structural reform of the agricultural supply side, and as the focus of rural revitalization, strengthen research and planning, and refine work measures, thus kicking off the prelude to the transformation and upgrading of the fruit industry and the development of quality improvement .
Of course, there are also people who say that the secretary of the municipal party committee is doing big things, and that the "Apple Show" is too small, and there is a suspicion of "doing nothing." actually not. On June 14 this year, the "Dazhong Daily" Haiyou Jinyu column published Lu Yi's article "Rural revitalization must be a real job", which mentioned that rural revitalization is a real job. It is not enough to go up and try it out, to shout slogans and not to keep up with actions, not to mention superficial articles and "showcases". We must show our "diamond diamonds" and "real kung fu" to create a model for rural revitalization in Qilu.
The secretary of the Yantai Municipal Party Committee made an appearance at the Apple Show, showing his "real skills" for rural revitalization. Of course, the secretary of the municipal party committee should focus on major issues, but all major issues are composed of small things. The secretary of the municipal party committee is the first person responsible for implementation, and should become the "construction captain" of high-quality development. What is "Construction Captain"? It is to do practical things with one's own hands and rush down to implement them. It is necessary to be in charge of and take overall responsibility for the development of the place where it is located, and it is also necessary to carry out precise "construction" so as to effectively turn each "planning drawing" into a "construction drawing" , into a "report card". So, how can it be said that endorsement for "Apple" is a trivial matter?
Enhance brand effect
It provides a model demonstration for the high-quality development of the apple industry
Integrating and developing the new six industries, the wind and the water are rising and the waves are rising. "The apple industry is an economics, which includes both addition and multiplication. One income from the primary industry is converted into two incomes through the processing of the secondary industry, and three incomes are formed through the marketing services of the tertiary industry. The integration of the primary, secondary, and tertiary industries Development means 1X2X3=6 income, which is the 'new six industries'." Mr. Sui believes that the "new six industries" is the only way to develop modern agriculture and the inevitable choice to increase agricultural income.
To improve the overall efficiency of the industry, there must be a strong brand. At present, there are 71 village-level standardized orchards in Yantai "one village, one product". Relying on the construction of the seedling breeding base of the National Apple Engineering Center, a total of 21 new apple varieties of "early, middle and late, red, yellow, green, sweet, crispy, famous, excellent and special" have been selected and bred. The construction of "Shandong Yantai Apple Industry Cluster" was approved by the Ministry of Agriculture and Rural Affairs and the Ministry of Finance. There are only two industrial clusters with similar advantages and characteristics in the country.
In accordance with the idea of building "Yantai Apple" into a world-class brand, vigorously implement the trinity brand building strategy of "regional brand, product brand, and corporate brand". Yantai is preparing for the high-standard China·Shandong International Apple Festival and the 21st International Fruit Vegetable·Food Expo, attracting representatives from major apple producing areas at home and abroad to accelerate the pace of "bringing in and going out". Actively organized charitable donations and love actions. During the epidemic, caring companies were organized to carry out the love action of "Yantai Apples Aid Huanggang". A total of more than 220 tons of apples were donated to Huanggang, Hubei, which strongly supported Huanggang's war against the epidemic.
Carry out all-media publicity. The "Apple is the most beautiful" Yantai apple-themed photography contest was held to present the development achievements and customs of Yantai apples in all directions and from multiple angles. Walk on both offline and online legs, consolidate and improve the offline physical marketing network, and build 100 "Yantai Apple" brand image stores in first- and second-tier cities across the country in the first half of the year; comprehensively expand online space and build "Yantai Apple Industry Internet Platform" , Deeply cultivate e-commerce platforms such as Douyin, Taobao, and JD.com.
The main producing counties and urban areas regard apples as an industrial fulcrum to stimulate rural revitalization and increase farmers' income, strengthen reform and innovation, actively explore and practice, focus on optimal layout, excellent structure, and excellent chain, and strive to increase varieties, improve quality, create brands, and seize The commanding heights of the development of the international and domestic apple industry, many advanced models have emerged, and many good practices and experiences have been formed, providing a model for the high-quality development of the city's apple industry.
On November 1 last year, the Yantai Apple High-Quality Development Seminar and 2019 China (Yantai) Apple Production and Marketing Matchmaking Conference was held. The meeting announced the top ten apple production bases in Yantai, the top ten apple sales e-commerce companies in Yantai, and the top ten apples in Yantai. List of sales (export) companies, and awards will be presented on the spot. 10 companies were selected as the top ten apple production bases in Yantai, and Yantai North Fruit and Vegetable Technology Development Chain Co., Ltd. was on the list.
Yantai North Fruit and Vegetable Technology Development Chain Co., Ltd. represented by Yantai Apple's three "Top Ten" winners are just thousands of industry representatives who have devoted themselves to the "Yantai Apple" industry. The hard work of "Yantai Apple" has created a brand value of "Yantai Apple" of 13.739 billion yuan, bringing together the feat of being the first public brand in China's fruit industry for ten consecutive years.
Create a dominant main production area and develop high-quality and high-end fruit. Over the past few years, while establishing demonstration gardens, North Fruit and Vegetable has chosen 25,000 mu of orchards to build compact production bases in major apple producing areas such as Muping, Penglai, Qixia, and Zhaoyuan. The base construction is mainly family-run, including large professional households and professional cooperatives. The company has unified quality standards, unified specification requirements, unified agricultural material supply, unified technical guidance, unified picking time, unified price purchase, etc., forming an operation mechanism of large-scale production and industrialized operation that "sees a large area from a distance, but sees a limit from a close view". , effectively solve the confusion of small production docking with big market. The fruit grower said happily: "Nowadays, we farmers can rest easy. The agricultural materials are supplied to the village, the fruit is purchased from the fields, and the technical services are provided to the Kang. As long as we follow the company's requirements, we can sell them at a good price."
The competition focuses on practical results and leads the industry to the high end. North Fruit and Vegetable held three good apple competitions. The contestants unanimously said: "The format and content of the competition are unique. It is not based on fantasies or empty words. It is different from talking about apples in the past. Instead, it is about apples, looking at fruit trees, and competing in orchards. The direction of the competition, the competition Out of the standard, out of the competition value." In 2016, the "Qiuxiang Cup" Good Apple Competition was held. According to the competition schedule, the first item is to enter the orchard to observe the ecological environment of the orchard and the shape and growth of the fruit trees. The fruit tree is speechless, but it will tell you what medicine is used, what fertilizer is applied, how much investment is made, and how high the level of management is. With an intuitive impression, and after testing, tasting and other sensory experiences, the first, second and third prizes will be awarded in the form of a 100-point system. In the "Prebiotics" Cup Good Apple Contest in 2018, the top 60 outstanding contestants were purchased by Northern Fruit and Vegetable at a price 3-5 cents higher than the market, and these fruit farmers were included in the Northern Fruit and Vegetable Consortium. From the provision of seedlings to technical guidance, to the supply of agricultural materials, to the purchase of fruit, the whole process is standardized management and integrated services. Focus on the development of green, high-quality and high-end fruits, dominate the market, and lead the second revolution of Yantai apples to start and struggle again.
Join hands with the media to support the market to enhance corporate visibility. Standing at the forefront of the times and setting a precedent in history. In 2011, in line with the development trend of market agriculture, Yantai TV established the "Green Garden" column. This is a self-financing unit. At that time, Comrade Zhao Qi, the director of the department, was in a hurry because of the lack of starting fees. Opportunity always favors those who forge ahead, those who are dedicated, and those who are determined. Northern Fruits and Vegetables courageously invested 1 million yuan to name it "Green Garden". "More than 1 million yuan is not a minority, and it is an incredible thing for a small-profit private enterprise.
The Northern Fruits and Vegetables wear 'telescopes' and 'magnifying glasses'. They stand tall, see far, and have ideas, strategies, and courage. One flower attracts the fragrance of thousands of flowers. Driven by fruits and vegetables in the north, a large number of agricultural enterprises have also joined "Green Garden". Supported by all the support, the column has gone through nine springs and autumns. It can be said that the more it is run, the newer the concept, the wider the way, and it has been recognized by the government and popular in the society. "Director Zhao Qi said so. The five colors complement each other and bring out the best in each other; the eight-tone ensemble, the final harmony and peace. The title column of Northern Fruits and Vegetables meets the audience every day every year. What you see, recognize and think leaves a deep impression on Northern Fruits and Vegetables," "Northern Fruits and Vegetables" has become a well-known brand in the hearts of farmers. Behind a well-known brand is reputation, integrity, and the premium and association of products.
Enterprise profit, not forgetting the original intention. Every year on Children's Day and Spring Festival, Northern Fruits and Vegetables jointly set sail to help more than 1,000 farmers' children who cannot afford to go to school to realize their university dreams. Northern Fruits and Vegetables is grateful to the society and repays the farmers. From making agricultural materials to being the "people's heart", it always puts farmers in the highest position in its heart. It has been awarded "Consumer Satisfaction Unit" and "Consumer Satisfaction Unit" by Yantai City, Shandong Province and the Ministry of Agriculture for many times Civilized and law-abiding business unit", "Integrity Enterprise of Agricultural Material Management", "Top 10 Excellent Agricultural Material Management Enterprises in Shandong Province", "Excellent Agricultural Material Management Enterprises in China", and won the honorary title of "Civilized and Integrity Private Enterprises", wearing Dao Dao halo.
The walker is Fang Zhiyuan, and the road to struggle is long. In the new era, Northern Fruits and Vegetables is flourishing, never forgetting its original intention and keeping its mission firmly in mind. With the spirit of youth and the vigor of youth, we are following the trend of the times, sailing against the water, riding the mighty east wind of the new era, going through both wind and rain, and making great strides.
"Protect the rights and interests of farmers, shine the sword on the agricultural materials market." Speaking of entrepreneurial experience, Sui Xiufu, the leader of northern fruits and vegetables, said with deep emotion: those who do things often succeed, and those who do often come. In 1997, Comrade Sui Xiufu led 7-8 people, leased 2 small bungalows, and established Yantai North Fruit and Vegetable Company, which specializes in pesticides. When the company opened, it registered the fruit tree area, fruit tree species, fruit tree age, and fruit tree growth of all villages in the region, so as to provide accurate services to villages and households. In order to quickly disseminate the advanced technology of orchard management, the company has set up a technical service team to go deep into the front line of the orchard and guide the orchard growers to identify the authenticity and use scientifically.
"At that time, the national pesticide market had just started, and there were few real pesticide products. Bad money drove out good money. Counterfeit and shoddy products flooded the market. The fruit farmers spent their money and used the medicine, but there was no effect. Seeing that the rights and interests of farmers were violated , Our heart aches!" Mr. Sui said emotionally. At that time, fruits and vegetables in the north were hard to come by, to open up the mountains and forests, but for the benefit of the farmers, they dared to use their swords to counterfeit and shoddy markets. "The company will compensate all the losses caused to farmers due to unqualified products." This is a resounding promise, and it is a brave sword.
In 2003, the agricultural material market was just hot, and the northern fruits and vegetables entered the fertilizer industry. According to the principle of making up for what is lacking, and according to the different needs of different regions, different soils, and different varieties, different fertilizers are allocated and different methods are formulated. While operating underground fertilizers, it also acquired a wholly-owned American foliar fertilizer company---Shandong Meikepu Biotechnology Co., Ltd. According to the climate, soil, species, tree age and other ecological environment in Jiaodong area, we learn from the advanced technology and experience of the United States to produce high-quality and low-cost comprehensive fertilizers, and constantly adjust the scientific ratio of products according to the location and tree, so that Pertinence and efficacy are more prominent. The business model of shop in front and factory in back is conducive to local employment, local production, and local application, which not only reduces costs and improves efficiency, but also increases jobs and promotes rural revitalization.
In order to allow the rapid development of northern fruits and vegetables, Sui Xiufu knows that it is necessary to change the concept of fruit farmers in a short period of time and improve the quality of management. Science and technology are primary productive forces. Then, how to spread new ideas, new technologies, and new knowledge to every household in rural areas in a timely and effective manner has become a new proposition in the new era. Comrade Zhang Daisheng, the chief expert of fruits and vegetables in the north, said that as early as the beginning of the 21st century, the company not only organized experts to give technical lectures at the grassroots level in rural areas to promote advanced orchard management experience, but also made full use of the Internet , Open the SMS platform and WeChat public account, and pass the relevant information on pest control, orchard fertilizer application, fruit tree pruning, especially in response to sudden natural disasters, to farmers as soon as possible.
In order to allow farmers to learn and use technology more intuitively, the company also takes self-camera, self-editing, self-burning, and makes scientific technology and advanced experience into CDs, which are given to farmers for free. Print and distribute fruit industry management regulations, production standards and publicity materials to farmers, so that fruit farmers can understand at a glance, learn it, and practice it. The fruit growers said happily: "The company's serialized, scientific, and convenient 'One Trick Fresh' and the intelligent, informational, and networked 'Fast Forward Key' have improved our technological level by a big step." .
"Guiding by the trees in the field, weaving the true feelings with the complex." It is also a treasure that Sui Xiufu summed up in his work to mobilize the enthusiasm of farmers. "To guide farmers and publicize agricultural technology, it is far from enough to pass information and distribute materials. On-the-spot guidance is also necessary. Only by using brains, mouths, and hands can good results be achieved." Comrade Zhang Daisheng said that in recent years, through strict assessments, Screening, the company hired more than 20 local fruit industry technicians with high salaries, who have been active in the land of Yantai for many years, taking the pulse of fruit trees, consulting the land, answering the questions of fruit farmers, and solving the difficulties of fruit farmers. There are answers to questions and solutions to difficulties. They said: "Face to face, you can hear the sound of your heart; holding hands, you can feel the pulse. Actively responding to the thoughts, hopes, and urgencies of the fruit growers is our responsibility, mission, and obligation." According to statistics, in a year, They have solved tens of thousands of difficult and practical problems for the masses, and the masses call them timely rain and fixed disk stars.
Establish a technology demonstration park
Create a new engine for the industry and create a new win-win pattern
Demonstration is the first move of technology promotion. Northern Fruits and Vegetables has transferred more than 600 mu of cultivated land through leasing and contracting. According to the standards that the land forms a square, the road forms a line, and the canal forms a network, it breaks the boundaries of villages, land, and households, and concentrates on deep plowing and leveling to develop fruit and vegetables. Industrial Science and Technology Demonstration Park, show farmers to work, and lead farmers to work, set up a convenient and direct "heart-to-heart bridge" between enterprises and farmers, and played a resonant "waltz" between Datian and the community.
In recent years, in order to reduce costs and improve efficiency, northern fruits and vegetables have focused on industrialized cultivation. Comrade Zhang Daisheng said that there are five specific experimental demonstrations: First, the ecologicalization of grass growth in orchards. No hoeing or weeding saves labor and labor, and the grass has the function of improving soil and fertilizing the soil. The second is to implement the integration of water, fertilizer and medicine. Willing to invest in equipment, avoid flood irrigation, only water the trees and not the ground, which not only saves water resources, but also improves the utilization rate of water, fertilizer and medicine. Third, fruit tree pruning is simplified. Follow the natural law of tree growth and natural tree vigor, moderate light pruning instead of heavy pruning, and keep the fruit trees ventilated and light-transmitting without being closed. Fourth, orchard management is mechanized. Choose varieties and planting models suitable for mechanized operations to replace manual labor. The fifth is to adjust the thinning of flowers and fruits. Use conditioner to thin flowers and fruits, which is fast, effective and less expensive. Practice has proved that achieving these "five modernizations" can reduce labor costs by 30%-50%. It can be summarized as three lows and three highs: low input, high output, low consumption, high benefit, low working hours, and high efficiency.
"Green has become the background color for the development of modern agriculture. In order to realize the desirable pastoral scenery of 'picking chrysanthemums under the eastern fence and seeing Nanshan leisurely' in the countryside, we must not only eliminate new debts owed to the ecological environment, but also gradually repay old debts. Focus on improving the quality of agricultural ecological civilization." Vice President Sun Mingzhi said that in recent years, the company has been insisting on green development. First, choose seedlings with strong disease resistance. Only with strong disease resistance can we use less or no medicine, less pollution or no pollution. Secondly, increase cooperation with the Provincial Academy of Agricultural Sciences, introduce biological control technology, use natural enemies and microorganisms to control insects with insects, use bacteria to control insects, and promote biological pesticides to replace chemical pesticides. Third, the use of insecticidal lamps to eliminate pests requires only a one-time investment to achieve long-term effects. Fourth, recycle agricultural film. Adopt the method of centralized cleaning and centralized recycling to ensure the recyclability of agricultural film from the source, and restore the tranquility, harmony and beauty of nature.
"The digitalization mentioned here refers to the expression of quality standards in the form of numbers, which is the concrete embodiment and scientific annotation of standardized and refined agriculture. It should be sooner rather than later, and it should be faster than later, and we must do a good job in digital agriculture." Comrade Zhang Daisheng said,
The size of the fruit should be kept at about 85, neither too large nor too small, and the fruit shape should be correct. It is necessary to determine the fruit by the flower, the bag by the fruit, and the price by the bag, and lock the market and price during the period of flower thinning and fruit thinning. Furthermore, the sugar content standard should reach above 15°, and the pulp is required to be crisp, juice refreshing, sweet and sour. Third, the hardness standard should be more than 6, anti-friction, anti-collision, easy to store and suitable for transportation. Finally, the color requires uniform coloring, bright and clean, high appearance and good appearance. To meet the above standards, it is necessary to carry forward the spirit of embroidery and adjust the relevant digital ratios appropriately. One is to adjust the ratio between leaves and fruits according to the amount of leaves and fruits, which requires both the quantity of fruits and the quality of fruits.
According to the "law" that the distance between fruit and fruit determines the size of fruit, adjust the distance between fruits. The third is to adjust the proportion of organic matter and trace elements according to the requirements of the elements of sugar content and hardness of the fruit, and carry out targeted fertilization and precise management. Fourth, all data must be carefully collected, scientifically screened, summarized, and then input into the process to gradually realize digital industrialization and industrial digitization. "Through labor-saving, green, and digital demonstrations, the company has built an Internet of Things platform, an agricultural product quality and safety supervision and traceability platform, and an agricultural product e-commerce platform. The three platforms focus on the development of the company's own apple brand 'Quexianpin' that has obtained green certification. Production management, quality supervision and marketing are three major links. People all over the world can know where the apple is produced and how it grows by scanning the QR code on the apple. Through the traceability platform, it can also be observed through visualization The growth process of green, organic and pollution-free apples." The company's deputy manager Zhong Dong said proudly.
Select and breed new seedlings to meet new needs. In order to meet the requirements of consumers for personalization, customization, high-end and greenization, it is necessary to reconstruct the early, middle and late, new and strange variety chain. First of all, according to the requirements of the five major characteristics of the national and regional brand "Yantai Apple", "dignified fruit shape, smooth fruit surface, bright color, crisp flesh, juicy and refreshing", purify and rejuvenate, select the best from the best, and comprehensively improve the quality of Yantai Red Fuji apples. Quality, taste, brand, repackage and go out again.
Second, introduce new varieties. Early-maturing apples have introduced a new variety "Luli" from the Provincial Academy of Agricultural Sciences. Its characteristics are: large fruit size, fast coloring, and strong disease resistance. It will be on the market in late August. It is the best choice for early-maturing new varieties. Successfully promoted in the field; medium-ripening apples are a shortcoming in the variety chain, and a new medium-ripening variety "Honey Crisp" has been introduced from the United States. It is currently under observation, and the growth trend is good, and success is in sight; late-ripening apples are grown in Yantai Red Fuji On the basis of the main varieties, two Fuji varieties "Azteco" and "Forbe Switzerland" were imported from abroad, and are under cultivation and observation, and the introduction is expected to be successful. "The variety chain drives the industrial chain and supply chain, enhances the value chain and profit chain, and introduces new varieties, which is to plant new markets and breed new hopes." Mr. Sui's backbone and confidence in reconstructing the variety chain have been continuously strengthened, and his confidence and determination have become stronger. firm.
Distinguish the true from the false in practice, and serve the people with one heart. "Oranges grown in Zhunnan are tangerines, and oranges grown in Huaibei are oranges." "Natural selection, survival of the fittest." Comrade Zhang Daisheng said that whether the new seedlings, new products, and new technologies introduced are "water-aware" and "suitable for water and soil", they have to go through strict tests from practice to understanding and then to practice. For example, "Honeycrisp" medium-ripe apples are excellent in terms of fruit size, taste, appearance, and appearance in other places. However, after the introduction, it is still necessary to try planting to observe its adaptability, variability, and pros and cons. sex. For another example, more than 20 new varieties of large cherries were introduced, all of which were tested in different regions, different plots, and with different row spacings.
At the same time, different tree types are pruned, some are suitable for family management, and some are convenient for mechanized operations. According to their own production conditions and labor capacity, fruit growers can determine the size of the seedlings and select the seedlings according to the fruit, and find the meeting point of human or machine management. The fruit nursery base of the company has now become the demonstration base of "high-quality fruit" of Shandong Fruit Tree Research Institute. The cooperation with scientific research institutes has undoubtedly given the company the wings to take off.
Entrepreneurship is difficult. After years of hard work, Northern Fruits and Vegetables has completed the primitive accumulation. Where should the commercial capital be invested in the future? At that time, someone suggested to develop real estate, and the money came in quickly and quickly. However, the company "did not be afraid of the clouds to cover its eyes, and focused on its main business." It still insisted on making a fuss about the fruit industry, and further strengthened the complete industrial chain.
Build a reservoir and strengthen the industrial chain. Those who observe the situation are wise, and those who control the situation win. Facing the sluggish market trend, North Fruit and Vegetable focused on the interests of Yantai fruit farmers and the overall situation of industrial development, boldly and earnestly raised funds by itself, and built a 6,000-ton controlled-atmosphere warehouse. The company first explores the experience, and plans to jointly establish 10-20 small air-conditioning and cold air storages with cooperative customers in various places. The air-conditioning warehouse and the cold air warehouse are in the middle of the fruit industry chain. One end is connected with fruit industry production and the other end is connected with market consumption. They are transfer stations and reservoirs in the entire industry chain. In operation, implement digital and intelligent management.
Tang Hongxia, Manager of the Fruit Trade Department, said bluntly: "Management is responsibility, integrity is benefit. Integrity is valuable, and trustworthiness is powerful. Quality is the embodiment of integrity, and integrity is the soul of quality. Only integrity can have customers; There is a smooth flow of goods.” She interpreted integrity in this way. Yes, even when the fruit products are backlogged and unsalable and the circulation is not smooth, the fruits and vegetables in the north are not only unsalable, but also transferred from foreign units for sale. Facts tell us that integrity management is a golden key to open market circulation.
Attract the Golden Phoenix and connect the supply chain. "The industrial chain is a complete system, and any link must be missing, otherwise, there will be middle or intestinal obstruction." Mr. Sui asked the employees to focus on the communication and cooperation of the circulation link. Adhere to both export and import, from going out for promotion to inviting in to taste, so that merchants have a deeper understanding of Yantai apples and a more comprehensive recognition.
In recent years, the company has successively established contractual production and sales contracts with chambers of commerce and wholesalers in southern cities such as Guangzhou, Shenzhen, Jiangsu, Wenzhou, Hangzhou, etc., for mutual benefit and win-win cooperation. Invite more than 10 communities, supermarkets, schools, and industrial and mining enterprises in first- and second-tier cities to establish bases for commodity supply, tourism, sightseeing, and experience in the main apple production areas. Beijing Xinfadi Agricultural Products Wholesale Market is a dedicated market in Beijing. Relying on their understanding and recognition of the ecological environment, geographical advantages, development history of Yantai apples, as well as the popularity and reputation of Yantai apples, General Manager Zhang Aidang came to sign a cooperation agreement with North Fruit and Vegetables to determine the Guanshui apples The dominant main production areas serve as their exclusive supply bases, and they are listed here.
Start in multiple ways and complement each other's interest chains. In recent years, with the rise of online shopping and express delivery, urban and rural residents have focused more on online shopping. The famous online store "Four Sisters of the Tian Family" in Yantai started early in the e-commerce business and achieved great results. They have advanced ideas and mature experience. However, there are still many new situations, new problems, and new challenges in actual operation. It is necessary to build platforms online and form alliances offline to connect and leverage each other. Northern fruits and vegetables have high-quality and sufficient sources of goods, and conditions for storage and preservation. In particular, the regional brand "Yantai Apple" and the company's "Quexianpin" corporate trademark resonate at the same frequency and reflect each other. Their premium, influence, and cohesion are immeasurable.
When the four sisters of the Tian family and the North Fruit and Vegetable Group came together to implement a strong alliance, the advantages of the two parties obtained a complementary multiplier effect, and the benefits of both parties obtained a multiplier result of mutual benefit. Ms. Tian said with deep understanding, first of all, it is conducive to deepening the end market, cultivating consumer groups, and making e-commerce online stores "net celebrities". Secondly, the information heard and seen can be fed back to the enterprise at any time. Enterprises can carry out production and processing based on consumption trends, market trends, and development trends to meet consumers' needs for personalization, customization, batching, branding, high-end, and greenization, and make products "explosive".
"Playing mahjong, some people like to watch the upper player, guard the lower player, and keep an eye on the opponent. They can't do it themselves, and they don't let others do it. Now, in the new era of alliance and cooperation, it is bound to be a mess if you still use the 'mahjong tactics'. Winner." Mr. Sui said brilliantly, don't be afraid that others will eat the meat in your bowl. In fact, if others don’t eat it, you can’t eat it yourself. Only cooperation can win-win.
Don't forget the original intention to feed back the society
Be a socially responsible enterprise and socially responsible entrepreneur
One is to be able to endure loneliness, and the other is to have a sense of public welfare. To do agriculture is to do public welfare. At the same time, one should uphold social responsibilities to be an enterprise and become a social entrepreneur. When he was in college, because his family was poor and did not have enough to eat, he had a personal experience of poverty and the predicament of being out of school at any time. Now that he runs a company and has his own business, Sui Xiufu, who is over half a century old, hates seeing his children drop out of school. In addition to funding students around Yantai through public welfare organizations, he also set up a public welfare fund within the company with 1 million yuan, calling on employees and customers to pay attention to public welfare undertakings. Sui Xiufu said that as long as there are people in need, they will continue to inject funds to continue the charity after the 1 million is spent.
Subsidizing poor children to go to school is related to Sui Xiufu's experience. His hometown in Weihai grew up in a poor family. When he was in college, he had not enough to eat and faced the dilemma of being out of school. Now that he is a successful entrepreneur, he hopes that more caring people and social forces will pay attention to poor students. Sui Xiufu not only does public welfare by himself, but also encourages employees and customers to join the ranks of love after he has succeeded in starting a business. "Clients are scattered in various counties and cities in Yantai, and they can grasp the information of poor families at the first time." Sui Xiufu told reporters that considering that it takes a lot of time to investigate and visit poor families, he simply mobilized the company's customers to join in the ranks of public welfare. Investigate and implement the help-seeking information locally, and the company organizes personnel to provide assistance after confirmation.
Together with the green mountains, we share the wind and rain. On February 25, Yantai Modern Fruit Industry Development Co., Ltd. and Yantai North Fruit and Vegetable Company actively responded to the call of the party and the government and jointly donated 25 tons of high-quality apples to Huanggang, Hubei, contributing to Yantai's resolute victory in the fight against the epidemic. The second batch of Yantai Apple Donation Ceremony was held in Yantai Taocun, jointly organized by Yantai Agricultural Technology Promotion Center and Yantai Agricultural Society.
Li Changhai, Deputy Director of Yantai Agriculture and Rural Bureau, Director Lu Changhou, Secretary of the Party Committee of Yantai Agricultural Technology Promotion Center, Duan Dahai, Secretary of the Party Branch, Yu Jian, Deputy Director of Zhifu District Agriculture and Rural Bureau, Song Zhaoben, Director of Plant Protection Station, Zhang Xuan, Deputy Director of Yantai Radio and Television Station, Zhao Qi, Director of Yantai Radio and Television Station, Sui Xiuqi, Chairman of Yantai Modern Fruit Industry Development Co., Ltd., and Sui Xiufu, Chairman of Yantai North Fruit and Vegetable Co., Ltd. attended the donation ceremony.
The epidemic is an order, and prevention and control is a responsibility. The second batch of apple donation activities to assist Huanggang Yantai is a joint effort between Yantai Modern Fruit Industry Development Co., Ltd. and Yantai North Fruit and Vegetable Company, two brothers, to jointly contribute to the frontline medical staff and compatriots in Hubei. love.
Plant a seed, harvest a piece of vitality; give a piece of love, hold up a piece of hope. Under the leadership of Li Changhai, deputy director of the Yantai Agriculture and Rural Bureau, the leaders present sent their heartfelt wishes to the angels in white who were fighting on the front line. Deputy Director Li said that this donation activity includes the deepest condolences from the agricultural system of Yantai to the medical staff who supported the frontline. He hoped that they would succeed in fighting the epidemic as soon as possible and return safely. Their hometown is the strongest backing.
After the party and the government issued a call to support Hubei, Yantai Modern Fruit Industry, as the "leader" of the apple seedling industry, responded immediately and continued to provide fruit supplies for medical staff and front-line anti-epidemic workers, supporting Hubei with practical actions. "I was very moved to see the angels in white who did not forget their original aspirations, kept their mission in mind, gave up their family for everyone, and fought on the front line of the epidemic.
This time, Yantai Modern Fruit Co., Ltd. carefully prepared the new apple variety "Yanfu 8" produced in the base of more than 20,000 kilograms, and contributed it to the compatriots in Huanggang, Hubei, so that the angels in white who are fighting the epidemic can eat real Yantai apples and feel The great love of our Yantai people, and the warmth of the people in our hometown. The development of Yantai's modern fruit industry is inseparable from the guidance and help of Yantai Municipal Government, Yantai Agricultural and Rural Bureau, Laishan Agricultural and Rural Bureau, and Laishan Sub-district Office. When the country is in crisis, we have the obligation and responsibility to show our love. " said Sui Xiuqi, chairman of Yantai Modern Fruit Industry Development Co., Ltd.
Hand in hand, fight the epidemic together. The authentic Yantai apples shining brightly and redly represent the most simple and sincere wishes of the people of Yantai. As a leading agricultural product enterprise born and bred in Yantai, Yantai Modern Fruit Industry Development Co., Ltd. and North Fruit and Vegetables have stepped forward in the battle against the epidemic, sending boxes of sweet apples and sincere blessings to Hubei, like a trickle of water. Gather a solid force against the "epidemic".
Before departure, Deputy Director Li Changhai delivered an apple symbolizing safety and blessings to the driver who was rushing to help Huanggang. The two general managers Sui Xiuqi and Sui Xiufu also handed over love materials to her, wishing her to carry the car to the people of Yantai The loving apples were safely delivered to the front line of the epidemic area and returned safely. The leaders and guests present drew a line of blessings on the banner with one stroke, wishing the people of Hubei an early success in the fight against the epidemic.
At 11:00 a.m., the truck with the red banner of "Brothers are of one heart, their profits cut through gold, Yantai Modern Fruit Industry and Northern Fruit and Vegetables will join hands to support the people of Huanggang" drove out slowly under the watchful eyes of the leaders present. The second batch of counterparts The Yantai apples supporting Huanggang, Hubei officially started shipping. It will span thousands of miles and last more than 20 hours. On February 26, this blessed "Yantai Power" will be delivered to the First People's Hospital of Huanggang City, Hubei Province.
As a leading agricultural product enterprise in Yantai, under the leadership of Sui Xiufu, Yantai North Fruit and Vegetable Enterprise has always regarded active practice of social welfare as an unshirkable responsibility of the enterprise. Over the years, he has continuously participated in various social welfare activities, donated seedlings many times to help revitalize the countryside, and actively helped the poor and disabled. He has delivered positive energy to the society and has been highly praised by all walks of life.
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