On July 29, at the 2023 ChinaJoy, the most influential annual event in the global digital entertainment field, the China Mobile M-Zone Asian Games e-sports conference with the theme of "M-Zone Glory Set Sail" was held in the Migu exhibition area. China Mobile Marketing Department Zhou Wu, deputy general manager, Wang Jing, deputy general manager of China Mobile Hubei, Yan Zhongwei, deputy general manager of China Mobile Migu, He Youjun, chairman of Xingjing Weiwu Group, and Sun Liwei, president of Xingjing Weiwu Group, were present to witness together.
At the press conference, China Mobile signed a cooperation agreement with Wuhan eStarPro Club, officially announcing M-Zone's status as "Wuhan eStarPro Team Communication Operator Strategic Partner"; "Let's go to the Asian Games together. At the same time, the press conference also previewed the M-Zone Asian Games live broadcast room and related Asian Games e-sports rights in advance, bringing the Asian Games e-sports audio-visual feast to audiences who follow the Asian Games and love e-sports.
Champions Assemble! The sword points to the pinnacle of glory in the Asian Games
The biggest highlight of this press conference comes from the strong cooperation between China Mobile M-Zone and Wuhan eStarPro team.
Seven e-sports events including Glory of Kings and League of Legends have entered the official competition of the 2023 Hangzhou Asian Games. Wuhan eStarPro, as the KPL super grand slam team, is the representative of the highest level of e-sports in my country. Its members Huahai and Tanran rely on their own strength With the wonderful performance in previous competitions, he was selected as a member of the national training team of the Hangzhou Asian Games e-sports project (the Asian Games version of King of Glory), and became an idol in the minds of many e-sports fans. This time, in cooperation with China Mobile M-Zone, Huahai and Tan Ran's identities have been "upgraded" again, and they have officially become members of the "China Mobile 5G Team". With their joining, the "China Mobile 5G Team" has officially assembled. Together with their teammates Sun Yiwen, Zhang Yufei and Liu Yang, they will compete in the Hangzhou Asian Games to win glory for the country.
M-Zone is a brand tailored by China Mobile for young people. In recent years, around the brand spirit of "individuality, identity, and exploration", it has continued to resonate with young people through music, e-sports and other means. The official announcement to become the "Wuhan eStarPro team communication operator strategic partner" means that the two "national teams" representing the top game technology and the highest level of competition have joined forces, and it is the "young power" that empowers the "Chinese power" and "China power". The correct demonstration of "scientific and technological power" injecting energy into "smart fashion".
Immerse yourself in the game! Asian Games e-sports live room honored broadcast
As the official communication service partner of the Hangzhou Asian Games, China Mobile is committed to creating an attractive and valuable e-sports experience for the audience. During the Asian Games, China Mobile will build an exclusive game watching platform, relying on the "video iron triangle" Migu video, video ring tones, mobile high-definition and offline game watching activities, to create a super-complete e-sports watching scene, so that the majority of people are present People from outside the M-Zone can also call for the Asian Games and cheer for the Chinese team.
According to reports, the M-Zone Asian Games live broadcast room will invite 7 well-known e-sports commentators, head anchors and star cross-border guests to participate in the commentary activities to create a "super-strong e-sports commentary team"; Interact with e-sports commentators and stars occasionally. Orange Network is the first AI girl co-created by China Mobile M-Zone with young users. It is also the only bit-digital Homo sapiens on the CCTV stage among operators. It is the best expression of China Mobile's technological strength and innovation ability. In addition to BitSapien, the live broadcast room will also combine 5G "black technologies" such as 3D video ring tones and Sapient, to create a young, cool, sci-fi smart e-sports live broadcast experience for e-sports viewers. Receive exclusive privileges.
Combat with passion! The 5G Campus Pioneer Competition starts with glory
M-Zone user representatives, M-Zone Honor of Kings Coser team, and M-Zone University performing arts teams were invited to present intense King of Glory performances and cosplay shows, and the M-Zone 5G Campus Pioneer Competition was launched. The entire press conference organically integrated young fashion elements such as e-sports, ACG, hip-hop, etc., creating a glorious journey and intellectual carnival exclusively for M-Zone people.
It is reported that this year's M-Zone 5G Campus Pioneer Competition will focus on the key Asian Games event - Glory of Kings, and will launch e-sports events exclusively for colleges and universities across the country from August to November, through online pre-selection, offline city competitions and Provincial finals, and finally the finals will be held in Hubei Province. The total prize money of the event exceeds 500,000, and the championship will also have the opportunity to compete with the Asian Games national players.
The holding of the M-Zone Asian Games e-sports press conference demonstrated China Mobile's determination and ability to help the e-sports industry develop steadily. Through cooperation with industry partners, China Mobile has expressed its willingness to actively build an industrial ecology and promote the healthy development of e-sports. Taking advantage of the opportunity of e-sports entering Asia for the first time, it conveyed the spirit of sportsmanship to young people, and used the brand appeal of M-Zone to promote The further popularization of e-sports.
In the future, China Mobile will bravely assume the responsibility of the main force of digital China, adhere to "content + technology + integrated innovation", adhere to creative transformation and innovative development in the e-sports field, continue to empower e-sports, and fully release e-sports to feed back technology Value and potential for development and cultural heritage.