On May 29th, the press conference of the 20th China International Digital Interactive Entertainment Exhibition (ChinaJoy) in 2023 was held at Kerry Hotel Pudong, Shanghai, announcing that this ChinaJoy will be held from July 28th to July 31st, Held at the Shanghai New International Expo Center.
Zhang Yijun, first vice chairman of China Audiovisual and Digital Publishing Association, chairman of the Game Working Committee of China Audiovisual and Digital Publishing Association, Wang Yayuan, deputy director of the Shanghai Municipal Party Committee Propaganda Department, deputy director of the Municipal State-owned Assets Supervision and Administration Commission, deputy secretary general of China Audiovisual and Digital Publishing Association, China Audiovisual Digital Publishing Association Tang Jiajun, Secretary-General of the Association Game Working Committee, Chairman of the E-sports Working Committee, Lu Yiwei, Director of the Online Publishing Department of the Propaganda Department of the Shanghai Municipal Party Committee, Wu Jun, Deputy Director of the Propaganda Department of the Shanghai Pudong New Area District Committee, Deputy Director of the Culture, Sports and Tourism Bureau, and Vice President of Shunwang Technology , Han Zhihai, Chairman of Shanghai Hanwei Xinheng Exhibition Co., Ltd. and other guests attended the press conference.
[All guests attending the press conference]
[Zhang Yijun, first vice chairman of China Audiovisual and Digital Publishing Association, chairman of the Game Working Committee of China Audiovisual and Digital Publishing Association]
[Vice Minister of Propaganda Department of Shanghai Municipal Party Committee, Deputy Director of Municipal State-owned Assets Supervision and Administration Commission Wang Yayuan]
[Deputy Secretary General of China Audiovisual and Digital Publishing Association, Secretary General of China Audiovisual and Digital Publishing Association Game Working Committee, Chairman of E-sports Working Committee Tang Jiajun]
[Lu Yiwei, Director of the Internet Publishing Department of the Propaganda Department of the Shanghai Municipal Party Committee]
[Wu Jun, deputy director of the Propaganda Department of Shanghai Pudong New District Committee and deputy director of the Bureau of Culture, Sports and Tourism]
【Vice President of Shunwang Technology, Chairman of Shanghai Hanwei Xinheng Exhibition Co., Ltd. Han Zhihai】
At the press conference, Zhang Yijun, the first vice chairman of the China Audiovisual and Digital Publishing Association, chairman of the Game Working Committee of the China Audiovisual and Digital Wu Jun, the minister and deputy director of the Bureau of Culture, Sports and Tourism delivered speeches respectively. Tang Jiajun, Deputy Secretary-General of China Audio-Visual and Digital Publishing Association, Secretary-General of China Audio-Visual and Digital Publishing Association, Secretary-General of Game Working Committee, and Chairman of E-sports Working Committee, Tang Jiajun introduced in detail the security work of this ChinaJoy exhibition in content display, on-site management, and publicity style. relevant circumstances. Han Zhihai, vice president of Shunwang Group and chairman of Shanghai Hanwei Xinheng Exhibition Co., Ltd., gave a detailed introduction to the scale of this ChinaJoy exhibition, the preparations for various activities, and the new highlights of the exhibition.
The 20th ChinaJoy in 2023 will be held as scheduled from July 28th to July 31st, with the theme of "Twenty Years of Accompanying You More and More Wonderful". At present, the preparatory work for this ChinaJoy exhibition is being carried out in an orderly manner and accelerated. The participation of major exhibitors continued unabated, and the demand for exhibitors rebounded significantly. Up to now, nearly 500 Chinese and foreign exhibitors have signed up for this exhibition, and the exhibitors come from 22 countries and regions, including: the United Arab Emirates, Brazil, Belgium, Germany, Russia, France, South Korea, the Netherlands, Canada, the United States, Japan, There are more than 100 foreign-funded enterprises from 19 countries including Sweden, Uruguay, Singapore, Israel, India, Indonesia, the United Kingdom, and Vietnam, accounting for 30% of the total; the overall exhibition area exceeds 120,000 square meters, including more than 200 exhibitors in the BTOC exhibition area , the exhibition area exceeds 100,000 square meters; there are nearly 300 exhibitors in the BTOB exhibition area, and the exhibition area is nearly 20,000 square meters. There are nearly 100 BTOB foreign-funded enterprises, accounting for 35%. With the global industry's increasing attention to this year's ChinaJoy exhibition and the organizing committee receiving inquiries from trade visitors from all over the world, it is believed that thousands of overseas professional visitors will come to visit during the exhibition, and ChinaJoy will further highlight the international Professional, authoritative and authoritative. At the same time, I sincerely look forward to this year's exhibition recovering and surpassing the level before the epidemic, and ChinaJoy exhibition will reproduce the scene full of people's voices.
This year ushered in the first year of the explosion of artificial intelligence. AI application scenarios and products such as AIGC, ChatGPT, and Midjourney emerged in an endless stream. AI technology was rapidly iterated. The organizers of ChinaJoy also responded quickly and fully deployed it. On the one hand, it will comprehensively display and discuss the innovative achievements of AI technology empowering the game and digital entertainment industry, comprehensively promote the development of artificial intelligence technology and its application in the field of digital entertainment and the cultivation of emerging business formats, and welcome the arrival of the AI era together.
(1) The 20th anniversary of 2023 ChinaJoy, a comprehensive interpretation of the ten highlights of the exhibition
Highlight 1: Technological innovation, actively embracing the new era of the game industry driven by artificial intelligence
ChinaJoy, as always, keeps up with the development trend of industry and technology, and promotes technological innovation. At present, with the continuous development of AI technology, artificial intelligence will play a more important role in the game industry and bring more opportunities to the game industry. This year's ChinaJoy will focus on the new field of artificial intelligence in terms of conferences and exhibitions, and embrace the new era of artificial intelligence in the game industry.
In terms of conferences, focusing on artificial intelligence, a hot spot in the industry, the layout was actively laid out and presented heavily. This year, the China International Digital Entertainment Industry Conference (CDEC) newly added the ChinaJoy AIGC conference, focusing on the hotly discussed AIGC topics, inviting industry representatives, experts, scholars, and business leaders in the field of AIGC at home and abroad to participate in the conference and share the key technologies of AIGC. Evolution and iteration, thinking about the drastic changes in the content creation mode caused by technological upgrading, and digging deeply into the opportunities and challenges that AIGC has brought to the industry chain. The conference aims to build a communication and cooperation platform for academia, industry and investment circles. The China Game Developers Conference (CGDC) has added a new AI session this year, inviting technical experts in this field to discuss from multiple angles: artificial intelligence technology can improve game development efficiency, innovation capabilities, and optimize player experience.
In terms of exhibitions, this year's ChinaJoy BTOB exhibition area has newly added a digital technology innovation theme exhibition area, covering the display of artificial intelligence, 5G, Web3.0, Metaverse, digital humans, blockchain technology and application products in the current global digital entertainment field and business exchanges; for exhibitors, Shengqu Games will showcase a "digital therapy" product born out of the "GAME+ Laboratory" for children's autism rehabilitation training: "AI Galaxy", exploring and practicing "game + medical", "Game + cutting-edge technology". Perfect World Games has established an AI center to explore the future application of intelligent NPC, scene modeling, and AI in programs, plots, dubbing, and even customer service. At that time, players at the exhibition will have the opportunity to experience the game products under the blessing of AI. The wonderful feeling brought by the mobile game "World of Sword and Sword", after the introduction of AI technology, will bring players a richer game experience. At that time, the audience at the exhibition site will have the honor to personally experience the game products supported by AI technology; in addition, Exhibitors such as Xingzhe AI, Shiyou Technology, Chaowei, Niu Xinyun, Virtual Power, Hainan Chaoyuan Digital Technology, and Yuanke World will showcase the latest products and technology applications in the field of AI, and demonstrate the combination of artificial intelligence and the game industry. infinite possibilities.
Highlight 2: The degree of internationalization of the exhibition has been further improved, and guests from all over the world are coming in droves
This year's ChinaJoy, well-known overseas companies, actively signed up to participate in the exhibition. Internationally, more than 100 international manufacturers, such as Qualcomm, Sony, Bandai Namco, DeNA, AMD, Samsung, Kadokawa, RazorGold, My Card, Snap, Xsolla, VTC Mobile, AppsFlyer, etc., have confirmed their participation in the exhibition and will pass Technology and product display, let the audience understand the latest digital entertainment products, technologies and applications from abroad, and experience the latest global digital entertainment products at zero distance. In terms of conferences, the number of overseas speakers accounted for 25% of the concurrent conferences of this ChinaJoy, and many well-known overseas speakers rushed to deliver keynote speeches.
At the same time, through in-depth cooperation with international industry associations, the organizer actively invites international exhibitors, especially international companies that meet the business needs of the BTOB exhibition area, and actively assists the organization to invite overseas trade visitors to visit the exhibition and discuss cooperation, so as to promote the internationalization of the industry Exchange and cooperation. In terms of overseas publicity and overseas audience organization, through advertising on ChinaJoy's official overseas self-media platform, combined with many overseas cooperative media to carry out joint publicity campaigns, the international influence of this ChinaJoy exhibition has been enhanced again, and it has become a driving force in the global digital entertainment field. An important platform for international industrial exchanges and cooperation.
Highlight 3: New masterpieces are unveiled, creating a "one-stop digital entertainment carnival"
This year's ChinaJoy, hundreds of new products and masterpieces of exhibitors at home and abroad will gather here, creating a grand "one-stop digital entertainment carnival feast" for hundreds of thousands of on-site audiences.
• At present, the organizing committee has learned that in terms of the display of classic masterpieces of well-known game companies:
The "Single Game Theme Exhibition Area" of NetEase Games, which gathers blockbuster products such as "Egg Party", "Fifth Personality", "Light·Yu" and "A Dream of Jianghu", is one of the biggest highlights of this year's NetEase booth. In the "Great IP Social Value Zone" where classic game IPs gather, classic games such as "Fantasy Westward Journey", "A Chinese Story of Westward Journey", "A Chinese Ghost Story", "Onmyoji" and "Diablo: Immortal" will be displayed one by one. The classic products of Shengqu Games include "Legendary World", "Adventure Island", "Rainbow Island", "Dragon Nest", "Bubble Hall", "Aion Tower", "Legend Eternal", "New Blood Heroes" 8 client games and "Celebration Yu Nian and Bloodline are 2 mobile games. Perfect World Games will bring "Magic Tower", "Fantasy New Jade Dynasty", "Dragon Babu 2: Flying Dragon Battle Sky", "DOTA2", "CSGO", "Jade World", "Perfect New World", "Magic", "One Punch Man: The World" "Code MA" "Persona: Phantom of the Night" game masterpiece and perfect game community. In addition, Xishanju's "Jianwang 3" and "Jianxia World 3"; Giant Network's "Journey Series", "Ball and Ball Wars", "Full Moon Night", "Street Basket 2", "Pascal's Contract" and "Eyer's Light" ; Many well-known game masterpieces such as China Mobile Games' "World of Sword and Sword" and "National Street Basket" will be presented at the exhibition site. The exhibit information of more exhibitors is still being submitted.
• In terms of launching new tours:
At the exhibition site, hundreds of new games will be released intensively. Among them, there are many first-time new tours, which will meet with players for the first time in this ChinaJoy. At present, the organizing committee has learned that Netease Games will bring a variety of popular new high-energy debuts. In addition, Migu's "Xingjie: Reconstruction", "UP Interactive Interpretation" and "Panda Cafe"; Giant Network's "Original Journey", "Space Action", "Dragon and the End of the World"; Shiyue Network's "Changan Fantasy" "The new version, "Eternal Night Comes: Recovery"; 4399's "Star Patrol Guards" and "Guobao Wushuang"; A major debut.
• In terms of hard core technology:
At present, the organizing committee has learned that PICO will bring the latest all-in-one VR machines PICO 4 and PICO 4 Pro; New products launched by competitors, digital enthusiasts and IT users: 990PRO series SSD, etc.
• Metaverse products:
At present, the organizing committee has learned that Migu Company will bring a series of metaverse special experiences such as Interstellar Square, Bits Homo Sapiens, and Bits Broadcasting. The digital collection platform "Shuhe" under Century Huatong will also participate in the exhibition.
The above is only a small part of exhibitors' introductions so far. In the future, there will be many new products and new works exhibited by exhibitors at home and abroad at this ChinaJoy, which will be announced one by one for everyone, so stay tuned!
Highlight 4: Nearly 300 business leaders gathered to discuss new trends in the development of the digital entertainment industry
This year's ChinaJoy concurrent conference matrix, the industry-oriented China International Digital Entertainment Industry Conference (CDEC) and the technology-oriented China Game Developers Conference (CGDC) two major conference brands will last for 4 days and will hold dozens of concurrent conferences in a series. To meet the needs of people in the industry for listening to current hot spots and different dimensions of various industries.
The 2023 China International Digital Entertainment Industry Conference (CDEC) is newly upgraded, and the whole includes: 1 summit forum + 4 themed summits + N cooperation activities. The conference continues to focus on the frontier areas of industrial development. This year, new additions are added: ChinaJoy AIGC Conference, Overseas Growth Summit, and ChinaJoy Web3 Conference, aiming to discuss with colleagues in the industry new technologies, new trends, and new opportunities in the digital entertainment industry in the new era, highlighting the The unique charm of cross-border integration of digital entertainment shares the opportunities for the development of the entire industry ecology.
In terms of content setting, the 2023 China Game Developers Conference (CGDC) focuses on current industry hotspots. From the two dimensions of game types and technical links, 7 themed sessions are set up, including: action-adventure game session, role-playing game session, and strategy game session , Technology Session, AI Session, Globalization Session, and Indie Session.
In terms of conference speakers, Tao Ran, general manager of the Azure Division of Microsoft Greater China; Kenji Matsubara, CEO of SNK; Xiao Xinyan, chief architect of Baidu Wenxinyige; He Zhan, head of Ominiverse, Nvidia China; John Yin, senior vice president of Scopely ; CD PROJEKT RED Localization Director Mikołaj Szwed; Mundfish CEO Robert Bagratuni; China Mobile Games Technology Group Co., Ltd. Executive Director, Chairman and CEO Xiao Jian; KLab China CEO Sakurada Yoko and nearly 300 well-known business leaders in the digital entertainment field , Industry experts gather here to deliver keynote speeches or hold symposiums and exchanges. It is a "gathering of digital entertainment leaders" in China and even around the world. All participants will surely make a worthwhile trip!
Highlight 5: Bringing together the world's leading innovative technologies to build the 2023 ChinaJoy "Snapdragon Theme Pavilion"
This year ChinaJoy, the world's leading wireless technology innovation company-Qualcomm, will once again join forces with industry chain partners this year to build the 2023 ChinaJoy "Snapdragon Theme Pavilion" to present leading mobile technology empowerment for gamers and e-sports enthusiasts digital entertainment experience.
At the exhibition site, the Snapdragon booth will bring a series of new blockbuster products released this year, including mobile terminals, cars, and smart wearables, and showcase the digital entertainment experience empowered by cutting-edge mobile technologies and covering many smart terminals. At the same time, the 2023 Finals of the Snapdragon E-Sports Pioneer Elite Invitational Tournament will be held at the exhibition site. Top professional teams and major game anchors will all appear, igniting the enthusiasm of players. In addition, industry-leading mobile phone manufacturers will also gather at the exhibition site to bring their latest terminal products. As the only brand-themed pavilion in ChinaJoy this year, the Xiaolong Theme Pavilion will bring together the most cutting-edge innovative technology and the ultimate gaming experience in the field of mobile games, bringing players a wonderful feast that must not be missed!
Highlight 6: Keeping up with the hot spots, the exhibition site has newly added multiple themed exhibition areas
Following the trend and advancing with the times, this ChinaJoy exhibition will set up multiple themed exhibition areas. Among them, the BTOC exhibition area is set up: e-sports theme exhibition area, VR/AR theme exhibition area, science fiction theme exhibition area, trendy life exhibition area, smart travel exhibition area, Luoshang Huafu·Appreciation theme exhibition area, trendy figure and model theme exhibition area. Set up in the BTOB exhibition area: digital technology innovation theme exhibition area, IP authorization exhibition area, creative game exhibition area. The establishment of these themed exhibition areas will better provide enterprises with classified display, and also facilitate vertical users to have a more targeted visit experience. At the same time, the diversified and integrated display methods will attract more young people to visit and bring a wider audience to enterprises.
Highlight 7: B-end activities gathered during the same period of the exhibition, highlighting professionalism and forward-looking
During the exhibition, exhibitors at home and abroad will hold hundreds of important product launches, signing ceremonies, press conferences, media meetings, business exchanges, technology sharing and other activities for B-end users. At present, Migu, Lenovo, Samsung, Snap, Polk City, TAPTAP, Shushu Technology and many other exhibitors at home and abroad will hold Migu cloud native game new product release; Lenovo R9000X new product launch conference; Samsung Korea headquarters technology sharing meeting; Innovative technology experience activities such as Snap AR; Polk City and the Game for Good platform released a series of exciting activities such as the Indie game platform support plan for social positive value for the first time. Numerous B-end activities fully demonstrated the professionalism and forward-looking nature of this exhibition and industry influence.
Highlight 8: Various C-end activities in the same period are rich in content and exciting
During the exhibition, ChinaJoy Cosplay Super League, ChinaJoy Superb Dance - National Dance Troupe Ceremony, Luoshang Costume • Rookie Contest and other official concurrent events will be held. This year, ChinaJoy reached a strategic cooperation with Wanda Plaza to jointly create a nationwide immersive experience event that can be touched, felt and interacted throughout the year.
At the same time, during the exhibition, Tencent Games, Netease Games, Shengqu Games, Perfect World Games, Migu Interactive Entertainment, Giant Network, Sony Interactive Entertainment, Bandai Namco, DeNA, PICO and other exhibitors at home and abroad will hold a series of oriented A large number of C-end users and exciting concurrent activities. The 20th anniversary celebrations of the three games "Legendary World", "Bubble Hall" and "New Blood Heroes" of Shengqu Games, special activities of theme days specific to Perfect World games every day during the exhibition period, experience activities of special projects of Migu Mathematical Athletics, PICO's various VR game masterpieces launch events, etc., will be presented at the exhibition site. In the future, the organizing committee will release more exhibitor activities held on-site at this ChinaJoy.
Highlight 9: Online and offline linkage innovation, newly launched WeChat mini-program "CJ Go"
On the occasion of the 20th anniversary of ChinaJoy, the organizers of the exhibition are pioneering and innovative, and are committed to building ChinaJoy into the world's first exhibition brand with "online and offline linkage". This year's ChinaJoy will bring a richer, more diverse and three-dimensional brand promotion form to domestic and foreign industry companies through the ChinaJoy offline exhibition and this year's new online WeChat mini-program CJ Go's "integration of virtual and reality, two-line linkage" model. Further enhance the exhibition effect and marketing value of exhibitors; maximize brand exposure, product promotion, and interactive marketing effects, and reach hundreds of millions of Z-generation users.
In order to realize the strategic layout of linkage development, this year's ChinaJoy innovatively launched the on-site linkage WeChat mini-program - CJ Go, providing players participating in the exhibition with a new interactive experience. CJ Go takes "ChinaJoy sci-fi plot" as the main line and integrates a variety of gameplays, including player camp confrontation, treasure hunting in the AR pavilion, resource collection, player PK battle and booth competition, etc. Regardless of on-site players or off-site players, they can participate in the full interaction of ChinaJoy exhibition through CJ Go, breaking the "dimension wall of visiting the exhibition" of ChinaJoy, fully linking exhibitors, audiences, online and offline, and bringing new and rich experiences to players The experience has built a closer connection between exhibitors and audiences, and injected more creativity and vitality into ChinaJoy.
Highlight 10: Creative Game Exhibition Area/"INDIE GAME Ceremony", focusing on supporting the growth of small, medium and micro game teams
This year's ChinaJoy creative game exhibition area provides a display stage for overseas and local excellent creative game projects, and fully supports the sound development of small, medium and micro game creative teams or individuals. Participating teams or individuals will obtain capital injection, publishing support, technical and other service support and other resources here to fully escort game production to the market. In addition to the offline exhibition and press conference, the online event of "ChinaJoy x Game Connection INDIE GAME Ceremony" will also be held this time; combining online and offline resources, it will promote and promote the participating INDIE GAME products in all aspects.
(2) Various safety guarantees at the exhibition site, formulate and improve mechanisms and measures, and fully implement them
Safety is the top priority in the preparations for previous ChinaJoy exhibitions. The organizing committee and government leaders at all levels have always attached great importance to it, established a leading organization for exhibition safety work, put forward safety work guidelines, formulated work plans, and assigned responsibilities to posts and people.
First of all, the content display is positive and healthy. As one of the most well-known and influential annual events in the global digital entertainment field, ChinaJoy has a total of hundreds of thousands of visitors. Presenting healthy and high-quality content to a broad audience is a social responsibility that must be fulfilled. Therefore, this year's ChinaJoy has formulated a strict content review mechanism. Exhibits that have not been reviewed or have not passed the review are not allowed to be displayed and promoted at the ChinaJoy exhibition site.
Second, on-site management is safe and orderly. The organizer has formulated a detailed exhibition security plan, including entrance and exit management and crowd control, on-site medical rescue, fire safety supervision, booth construction safety management, on-site Showgirl and actor management, on-site clothing management, etc. The "Exhibition Site Safety Supervision Team" and "Exhibition Site Safety Team" were established to jointly promote various security management work and ensure the safe and orderly progress of the exhibition.
Third, the publicity style is high-spirited and uplifting. This year's ChinaJoy advocates the principle of positive media publicity and reporting, does a good job in the publicity and reporting of exhibitions, series of meetings, and concurrent activities, actively cooperates with reprinting important speeches made by leaders of competent authorities and industry associations, and deeply explores and fully introduces this event. The highlights of this year's ChinaJoy.
(3) All kinds of visitor certificates and lecture certificates for the exhibition are sold on multiple platforms
Tickets for this year’s ChinaJoy BTOB can be purchased on Damai.com, ChinaJoy APP, and ChinaJoy’s official WeChat applet (CJ Rubik’s Cube). Both the program (CJ Rubik's Cube) and the activity platform can be purchased.
Scan the QR code below to enter the certificate purchase page
In this prosperous age, the 20th ChinaJoy in 2023 will present an annual digital entertainment feast for global players and audiences! At that time, the global digital entertainment industry will once again focus on Shanghai, and people from the digital entertainment industry at home and abroad will gather here again to enjoy the grand event!