Recently, people often ask me on Douyin and Weibo, is it possible to create a personal IP for Internet novices who are not familiar with self-media? For novices who are going to create their own IP, what preparations do they need to make? Where to start?
Table of contents
Three important steps for we-media novice to create personal IP.
The first step: understand self-media.
The second step: clarify the direction and determine the professional field.
Step 3: Collect data and start content output.
In today's article, Li Kecheng will introduce
Three important steps for we-media novice to create personal IP.
The first step: understand self-media.
Today is the era of "everyone is a self-media". As long as they have a mobile phone, everyone can independently become a self-media and release their own voice freely.
Self-media has many advantages, for example, it does not cost any money, can be spread anytime and anywhere, and is quickly included by search engines. Therefore, if you want to create a personal IP, self-media is undoubtedly the best choice.
The first step in creating a personal IP is to understand self-media and how to use various platforms. You must first master WeChat, learn how to send Moments, build groups, and open official accounts; then learn how to make videos, post videos, and the recommendation mechanism of Douyin; finally, you must be familiar with mainstream self-media platforms, such as Jianshu, Zhihu, Douban, 360 Library, Sohu Account, Sina Blog, Sina Weibo, etc.
The second step: clarify the direction and determine the professional field.
In the era of self-media, if you want to create a personal IP, the content should be more focused and vertical. For novices, the second step in creating a personal IP is to determine the personal characteristic label after identifying the vertical field.
You can pay attention to some well-known commentators, such as Uncle Qiuye sharing how to make PPT, Yi Zhongtian explaining the knowledge of the Three Kingdoms, Uncle Kai telling wonderful stories, Fan Deng interpreting good books, Liushen Leilei reading Jin Yong classics, Uncle Tongdao sharing constellation culture and so on.
To determine the vertical field of personal IP, four aspects need to be considered, namely: 1. What is your specialty? 2. What experiences have you accumulated in the past? 3. How many resources can be integrated? 4. How much time can you invest in the future?
Based on these four dimensional indicators, choose an industry in which you have the most advantage in the competition, and concentrate on this field until everyone thinks that you are an expert or a top person in this industry.
Collect massive amounts of information through the Internet, let yourself become an expert in the professional field in the shortest possible time, and then write a large number of articles or shoot videos to create a personal IP.
The fastest way to become an industry expert is by researching the most influential IP in the field and following its large number of fans. Download all the content shared by them and sort them out according to keywords. Rewriting the other party's articles with the highest traffic to suit your own style and use language for secondary processing will help beginners make faster progress in content creation.
Finally, I would like to send an encouraging message to all novices: "Even a small sapling can grow into a tree; even a rudimentary earthen platform can build a nine-story platform; even a long journey, It is also the first step from the bottom of the foot." As long as you act quickly, you can become a future IP star.