Practice social responsibility and promote high-quality brand development. On May 11, the "China Corporate Social Responsibility Summit Forum" was held in Shanghai under the guidance of People's Daily and hosted by the Economic and Social Department of People's Daily.
The forum will conduct in-depth discussions on key issues such as rural revitalization, common prosperity, and green and low-carbon issues. Responsible officials from relevant ministries and commissions such as the National Development and Reform Commission, the Ministry of Commerce, the State-owned Assets Supervision and Administration Commission of the State Council, and the All-China Federation of Industry and Commerce, as well as authoritative experts and scholars in related fields, responsible comrades from local governments, leaders of well-known enterprises with innovative experience and successful cases in practicing corporate social responsibility, and representatives of mainstream media are invited to participate.
Guanzhu Ceramics was invited to attend the forum, and by virtue of its outstanding achievements in promoting the green and low-carbon upgrading of the ceramic industry through digital intelligent manufacturing, it became the only one in the industry selected for the "2023 Environmental, Social and Governance (ESG) Annual Case" (referred to as: ESG Annual Case). The value of the brand in assuming social responsibility and leading the development of the industry has been further highlighted.
In recent years, in the face of many challenges such as optimization and improvement of environmental protection and energy consumption in the building ceramics industry, carbon neutrality and carbon emission control improvement, intelligent manufacturing, and consumption upgrades, Guanzhu Ceramics has specially formulated a development strategy of "two cores and four drives" around the upgrading goal of "Made in China" to "Made in China".
On the occasion of the 2023 China Brand Day, Guanzhu Tiles, as a representative of national brands, once again went out of the circle and swiped the screen, attracting attention.
Crown Bead Tiles × People's Daily
Make a voice for the national trend, and don't let it be "red"
During the China Brand Day event, the People's Daily released a new theme song of the 2023 China Brand Day "The Expedition of Dreams".
The special issue of the People's Daily reported the story of Guanzhu Ceramics "insisting on independent research and development and building a cultural brand".
As the only brand in the industry, Guanzhu Tiles made a stunning appearance at the People’s Daily’s “Beautiful Museum” with its “beautiful new product” Guanzhu “Huazhen” rock slabs, highlighting the charm of a national brand.
As a case of consumption recovery, the high-standard terminal store of Guanzhu Tiles was selected into the series of posters of "China's Economic Beginning in 2023 by Numbers" published by the People's Daily, and landed on the official media, which can be regarded as a model of high-quality development...
Build a digital intelligent factory
Assuming green and low-carbon responsibility
Since the establishment of the brand, Guanzhu Ceramics has strictly complied with the scientific concept of development, fully promoted green circulation, energy conservation and emission reduction, and actively responded to the important development goals of the country's "carbon peak, carbon neutrality".
In 2022, the Guanzhu digital demonstration factory has completed 88,000 square meters of photovoltaic grid-connected power generation, which can save about 1,200 tons of standard coal throughout the year. The factory has introduced a 415.8-meter-long intelligent double-layer kiln production line, which can simultaneously produce high-quality rock slab products of different thicknesses and specifications on the upper and lower floors. While increasing production capacity, the overall energy saving has reached more than 15%, carbon dioxide emissions have been reduced by 14.64 tons per day, and the emission concentration and total emission of major pollutants in ceramic flue gas have decreased by 30-50% compared with those before the transformation, achieving green and sustainable production. At present, the three factories of Guanzhu Tiles have been rated as "green factories" by the Ministry of Industry and Information Technology of the People's Republic of China.
At the same time, Guanzhu Tiles has been actively responding to the country's decision-making deployment on building a modern industrial system and comprehensively promoting rural revitalization with practical actions, and the advocacy outline for accelerating the production, certification, and promotion and application of green building materials. With the concept of green building materials, it has diversified green building material products such as wall slabs, non-slip bricks, landscape bricks, and light and thin slates, providing more choices for new rural construction. It has been awarded the "China Green Product Certification" certificate and "Recommended Brand of Green Building Materials Going to the Countryside" successively, and has become a green and healthy product recommended by the country.
Based on the advantages of brand intelligent manufacturing, to build the hard power of China's ceramic tiles, in 2022, Zhu Guangquan, the "Jianzi player" of CCTV, and People's Daily successively entered the Guanzhu digital demonstration factory to explore the implementation model of intelligent manufacturing. As a demonstration case of high-quality development in the industry, "Digital Crown and Pearl" has continuously received 500+ media reports such as CCTV Finance, People's Daily, and China Economic Weekly. The cumulative total exposure of the entire network has exceeded 220 million times, empowering the high-quality development of the industry. The cognition of "Digital Crown Pearl" has become the industry benchmark, occupying the minds of consumers with higher cognition.
Innovate national tide cultural products
Practice national brand responsibility
Based on digital smart manufacturing, it is based on the mission of inheriting Chinese culture and the pursuit of a better life for consumers in the new era. Guanzhu Tiles is rooted in the traceability of ceramics and is based on the ancient capital of China. It innovatively integrates traditional culture into tile design, creating Guanzhu "Kiln Treasure Dragon Vein", "Dunhuang Impression", and "Walking in Bashu" series products; at the same time, focusing on the high-end decoration needs of the elite group, taking advantage of cutting-edge technology, and creating a new product Guanzhu "Huazhen" rock slab. Precious, based on elegance and national beauty, guarding healthy life with high-efficiency functions, empowering the beauty of mansions with precision paving, and providing premium home decoration solutions for high-end mansions.
Turn a cubic of porcelain sandstone into a piece of exquisite ceramic tile artwork, create a new experience of beautiful living for Chinese homes with the new trend of the country, tell the story of Chinese culture well, and make "Chinese pottery become the trend of China". Guanzhu Ceramics uses scientific and technological innovation to rejuvenate the vitality of traditional culture, adheres to the responsibility of the times with the ingenuity of national brands, and plays an important brand demonstration value for inheriting Chinese ceramic culture and refreshing the world's cognition of Chinese ceramics.
Upgrade and iterate living experience
Carry out the responsibility of living quality
In the face of consumers' pursuit of a better living quality in the new era, Guanzhu Ceramics provides high-quality products and services to lead consumption, create consumption, and contribute to Chinese families and a better life.
At the research and development level, through the construction of "New Pearl Contemporary Ceramics Research Institute", "Doctoral Workstation" and several provincial R&D technology centers and engineering centers, China University of Geosciences and other universities have cooperated in industry-university-research cooperation to explore cutting-edge technologies in the field of ceramics and develop more new products that are friendly to human settlements, such as new slabs and heating slate tables.
In terms of quality control, based on the industrial Internet platform, Guanzhu Ceramics uses 5G communication, digital twins, big data, AI artificial intelligence, BI assisted decision-making and other technologies as the "intelligent brain", and the intelligent production line as the "trunk", covering all aspects of manufacturing links such as production, quality inspection, and market with digitalization, effectively ensuring the high-quality output of Guanzhu Ceramics products.
At the end consumer service level, Guanzhu Ceramics launched the "Meiju Project · 1000 Chinese Homes", blooming Chinese aesthetics and culture, and seeing the fireworks of Chinese families; with the purpose of "beautiful delivery", through the "product + design + experience + service + digital" brand operation model, to provide consumers with an immersive home experience from "from factory to home"; to create the industry's first self-developed closed-loop new retail system - "Pearl Home World" digital system, which has become a benchmark case for the industry to promote full-link digital and intelligent transformation, and truly realizes let The industry chain is closely connected with consumers, realizing "what you think is what you see, and what you see is what you get" in home design and decoration. Use beautiful products to build beautiful living quarters, and make Chinese homes a model of beautiful living quarters in the world.
Based on the new development stage, implementing new development concepts, and building a new development pattern, Chinese enterprises continue to integrate social responsibility awareness into the core value of the brand, and strive to create excellent brands that are needed by the times and expected by the people. Thinking about the future, Guanzhu Ceramics will continue to be oriented by the needs of the times and national strategies, bravely shoulder social responsibilities, take advantage of the high-quality development of China's economy, absorb excellent national culture, continuously consolidate the brand development system, practice brand development responsibilities, and inject new power into the brand.