It’s the annual college entrance examination season again. For every college entrance examination student, this is an important exam in life, and for major brands, this is also a unique and innovative marketing exam that takes advantage of the college entrance examination. The brand parties showed their special abilities and supported the college entrance examination students in fancy ways. Just this year, Wanglaoji's college entrance examination took advantage of the opportunity to play new tricks.
How Wanglaoji plays with the college entrance examination marketing
This year, Wanglaoji joined hands with Baidu to use Ai technology to produce a set of simulation papers for college entrance examination students, aiming to help candidates check for gaps and make up for gaps and consolidate key points of knowledge before the college entrance examination. According to reports, this simulation paper invited famous teachers to give guidance, and used the Wenxin large model ability to learn the test points and question types of the college entrance examination for nearly ten years, and then intelligently generated simulated test questions. Now there are three main subjects: Chinese, mathematics and English. Subjects are optional.
Of course, Wanglaoji’s marketing for the college entrance examination does not stop there. As early as February, when the 100-day sprint for the college entrance examination, Wanglaoji launched five college entrance examination jars, academic jars, high school banji jars, handwritten auspicious wishes jars, and Wanshi Daji jars. A series of customized cans to cheer for the students of the college entrance examination.
In mid-May, Wanglaoji specially launched the "Ke Ke Jia Ji, the college entrance examination is auspicious" activity, encouraging candidates to make auspicious wishes on the auspicious wish jars and complete a "good fortune" online rush.
Wanglaoji college entrance examination marketing related trademarks are also registered
According to relevant data from the Trademark Office, Wanglaoji has applied for the registration of several trademarks related to college entrance examination jars last year, including "Wanshi Daji", "English Daji", "Bio Daji", "Gao San Banji" and so on. The international classification involves Class 32, Class 35.
Source: Trademark Office of the State Intellectual Property Office
As early as before, Wanglaoji also launched a version of Wanglaoji with hundreds of surnames during the Spring Festival. Consumers can choose jars with different surnames. This marketing method has brought waves of surprises to consumers. At the same time, Wanglaoji is very aware of trademark planning. According to relevant data from the Trademark Office, Wanglaoji has applied for the registration of more than a hundred "Wanglaoji" trademarks with hundreds of surnames, and the international classification involves classes 32 and 35.
Source: Trademark Office of the State Intellectual Property Office
Wanglaoji's awareness of trademark planning is worth learning from. Registered trademarks can help brands to protect their brands and help them develop better in the future. After the trademark is registered, everyone should also pay attention to the validity period of the trademark. The trademark registration is not permanent, and the validity period is 10 years. If you want to continue to use the trademark after the trademark expires, you need to apply for trademark renewal.
According to the relevant provisions of the "Trademark Law", a registered trademark is valid for 10 years, and the trademark renewal must be carried out twelve months before the expiration. If the formalities are not handled during this period, a grace period of six months can be given. , the Trademark Office will cancel its registered trademark. What are the consequences if the trademark is not renewed in time?
Consequences of failure to handle trademark renewal in time
1. Loss of trademark exclusive rights
According to the relevant provisions of the "Trademark Law", if the trademark has not been renewed after the expiration of the trademark validity period, the Trademark Office will cancel the trademark according to law. Therefore, the enterprise will lose the exclusive right to the trademark, and the loss of this right may bring huge losses to the enterprise.
2. Leading to preemptive registration of trademarks
If the trademark misses the renewal period and is cancelled, it may lead to the registration of the trademark. Since the trademark to be renewed has a certain popularity, its trademark value will be higher than that of an unregistered trademark. Once the trademark is successfully registered by others, the company may completely lose the trademark, and the brand influence gained from years of promotion and publicity of the trademark will no longer belong to its own company, but will be easily taken away by others. In the future, if the company wants to regain the trademark, the manpower, material resources and time costs will be higher.
Trademark renewal is very important. Pay attention to the validity period of the trademark and handle the trademark renewal in time, so as not to miss the renewal validity period and affect the subsequent development of the enterprise.
Now, registering a trademark on Tencent Cloud is not only low-cost and high-efficiency, but also provides professional consultant 1v1 service and multiple registration methods to choose from. Click " Read the original text " in the lower left corner to let intellectual property become assets~