Write a 400-word abstract on the existing problems and future development strategies of Ruixing Coffee after its financial fraud

Luckin Coffee is currently facing serious challenges of financial fraud, which may have a negative impact on the company's future development. In order to solve this problem, Luckin Coffee should take a series of effective measures. First of all, internal control should be strengthened, a sound internal control system should be established, and the authenticity and integrity of financial information should be controlled. Secondly, compliance with accounting standards should be strengthened, and a strict accounting and auditing system should be established to ensure the timely publication and accuracy of financial statements. In addition, Luckin Coffee should also strengthen the company's marketing strategy, expand its market share, further improve its brand image, and increase its brand awareness. To sum up, Ruixing Coffee can solve the problem of financial fraud by implementing the above measures and provide favorable conditions for its future development.