1. What is SEO?
The so-called SEO (Search Engine Optimization), translated into Chinese as "search engine optimization", in essence, is how to cater to the rules of search engines so that the website can have a better ranking in the search results, such as a PDA industry Website, when a user enters "PDA data collector", in the absence of SEO, the website may be ranked after the second or third page. Through user behavior analysis, we know that when users search, they basically About 80% of users will give up browsing after browsing the first page, so for a company, how to make your website rank as high as possible and get more traffic means more traffic. More opportunities to showcase the company's products and brands. In a word, SEO is to make the website rank as high as possible in the natural ranking of search engines.
Ranking algorithm, seo strategy, second collection and quick ranking, Baidu domineering screen, major search engines, media stations, Zhihu, data analysis
2. Website keyword ranking process
3. A complete list of spider names of major search engines
1. Baidu Spider:
The information on Baiduspider on the Internet includes the names of Baiduspider, baiduspider, etc., so let’s go to sleep, it’s the old calendar. The latest name of Baidu Spider is Baiduspider. In the log, I also found Baiduspider-image, a spider owned by Baidu. After checking the information (in fact, you can just look at the name...), it is a spider that grabs pictures.
The common spiders of the same type under Baidu include the following: Baiduspider-mobile (grab wap), Baiduspider-image (grab pictures), Baiduspider-video (grab videos), Baiduspider-news (grab news).
Note: The above Baidu spiders are currently commonly seen as Baiduspider and Baiduspider-image.
2. Google Spider: Googlebot
is less controversial, but it is also said to belong to GoogleBot. The latest name of the Google spider is "compatible; Googlebot/2.1;". Also found Googlebot-Mobile, look at the name is to grab wap content.
3. 360 Spider: 360 Spider, it is a very "hard-working crawling" spider.
4. SOSO spider: Soso spider, it can also be awarded a "hardworking crawling" award spider.
5. Yahoo Spider: "Yahoo! Slurp China" or Yahoo!
contains "Slurp" and a space in the name, and the name in robots with spaces can be described with the word "Slurp" or "Yahoo". I don't know if it is valid or not.
6. Youdao Spider: YoudaoBot, YodaoBot (both names, the Chinese pinyin is missing a U letter, and the pronunciation is very different. Will this be less?)
7. Sogou Spider: Sogou News Spider
Sogou spiders also include the following: Sogou web spider, Sogou inst spider, Sogou spider2, Sogou blog, Sogou News Spider, Sogou Orion spider, (refer to the robots files of some websites, the name of Sogou spider can be summarized by Sogou, it cannot be verified, I don’t know if there
is Ineffective)
Take a look at the most authoritative Baidu robots.txt, http://www.baidu.com/robots.txt spends a lot of bytes for Sogou search dog spiders, occupying a large territory.
There are currently 6 "Sogou web spider; Sogou inst spider; Sogou spider2; Sogou blog; Sogou News Spider; Sogou Orion spider", all of which have spaces in their names.
Common online "Sogou web spider/4.0"; "Sogou News Spider/4.0"; "Sogou inst spider/4.0" can be awarded a "King of Occupation" award for it.
8. MSN Spider: msnbot, msnbot-media (I only saw msnbot-media crawling wildly...)
9. Bing Spider: bingbot
online (compatible; bingbot/2.0;)
10. Yisou Spider: YisouSpider
11. Alexa Spider: ia_archiver
12. Easou Spider: EasouSpider
13. Instant Spider: JikeSpider
14. EtaoSpider: EtaoSpider
"Mozilla/5.0 (compatible; EtaoSpider/1.0; http://omitted/EtaoSpider)"
Select several commonly used spiders to allow crawling according to the above spiders, and the rest can be blocked by robots. If your space traffic is still enough for the time being, when the traffic is tight, keep a few commonly used ones to block other spiders to save traffic. As for the value that those spiders can bring to the website, the website manager has sharp eyes.
In addition, spiders such as YandexBot, AhrefsBot, and ezooms.bot were also found. It is said that these spiders are foreign and have little use for Chinese websites. It's better to save resources.
4. Management rules for website crawlers
For pages that require login, spiders will not crawl
crawler management rules:
1. Link length, the longer the link, the slower the crawl
2. Website recognition return visit, the faster the website opening speed, the better. Recognition difficulty, video does not recognize.
3. Effective collection: website page value
4. The more crawlers, the easier it is to be included. Links are channels, and a page must have 2.30 links
5. Access log (view spider visit): ftp tool--root directory--wwwlogs--apache compressed package
5. Included
1. Effective collection: the more the number of collections, the higher the ranking
Submit for inclusion on Baidu platform--submit tool
2. Webmaster Tools to check and include
It’s not that the more collections, the better. We must pursue quality and optimize according to the data.
3. Use data to increase weight
The higher the weight, the higher the index, the better the ranking (don't touch the weight of the website), the pursuit of real conversion, the pursuit of high index keyword ranking
4. Keyword selection skills
Baidu homepage will display 5 ads, 10 natural rankings
The Baidu Index selects around 500 in the early stage
Keywords that meet the three indicators in the above figure and above can be used as your own optimization direction
See how a website is optimized 1. TDK, 2. Columns (guiding users to click on the site)
5. Correct writing of TDK (title, description)
The importance of tdk ranking accounts for 40%
Title writing rules: keyword 1-keyword 2-keyword 3-brand name
Description writing rules:
6. Use Anchor Text to Improve Indexing
Anchor text needs value
7. Article writing skills
Baidu encourages originality, but pursues user experience even more --- pseudo originality, users like it. Pseudo-original tools
Mining Keyword Tool
8. Advanced SEO external chain algorithm
Luluo algorithm, crack down on external links, detect whether high-quality external links, or focus on user experience
Outer chain posting skills:
9. Friendship Links
10. Lightning algorithm, second row
Choose a template with less css/js
6. Website Evaluation: User Experience
1. Domain name
The longer the link, the harder it is to rank
2. Website layout
User thermal click map
3. Code optimization
H tag (title): The tag with the highest spider level. (not too much)
nofoliow: refuse spiders to crawl
Alt code optimization (picture description):
4. Other types of websites:
7. How to do SEO for forums and question-and-answer websites
1. Pseudo-static seo settings. We found that the forum posts are all normal dynamic addresses, and there are many parameters here. This is the worst aspect of search engine optimization. It will not only bring a burden to the engine, but also make it difficult to be included. So we need to turn on pseudo-static, so that we can customize the format of the address for the post, which will bring great help to the collection.
2. The forum sets up a site map to facilitate spiders to crawl content. Webmasters who are familiar with the Internet know that Baidu has an agreement, which is specially used to stipulate whether the content in the forum meets the standards for inclusion. We need to make the published posts into the XML format in the agreement, which is very convenient for the website to be indexed by search engines. To put it simple and easy to understand is to take the initiative to tell the search engines about the posts we send in a timely manner. Such an open protocol is good for the forum, because its existence means that the posts in the forum have been subscribed by search engines, and users will have a greater chance to search for your website in search engines. Click to read the forum This will bring a lot of traffic to the website. For such an agreement, as long as the web page is in XML format, it exists like a site map, which allows spiders to better include website forums.
3. Make a setting for the forum page cache. We can temporarily cache topics and pages frequently visited by members, which can relieve the pressure on large forum servers. This function is on the server, and those forums with weak loads should try it out. This not only relieves the pressure on the server to increase access, but also allows users to have a better experience and increase the number of visits. Highest.
4. Related theme settings. Make a link list of themes, so that each post can generate related topics, so that they form a network, so that the posts can play the role of guiding posts, so that the cycle continues. As long as the spiders continue to cast a large net in the forum to crawl, the indexed volume can be increased.
5. Add a sharing plug-in to help introduce website traffic. Add sharing plug-ins, such as our common Renren, Qzone and other websites with many visitors, as long as one user reposts, it will get more display and bring more website traffic.
6. Friendship link self-service application plug-in. After installing the friendship link plug-in, there are many PRs asking us to change links. We only need to review some of these websites.
8. Baidu dominates the screen, soft article writing skills, self-media drainage
The core technology of Baidu Baping is to use high-weight websites to spread a large amount of its own information.
When a user searches for a word, it is all about your brand, or your information. Even the first page, second page, and even the next few pages of Baidu search results are dominated by your information.
Soft text skills:
Write the title according to the Baidu drop-down, index mining, and mining keywords.
From the media - from the official account:
Bonus period , copy + standardization, matrix operation eats the bonus
Stable period , mentoring + teaching, attracting traffic and selling courses to earn tuition
In recession , looking for new growth points, destructive innovation seeking growth
Obviously, when the bonus period of a project has passed, it is necessary to start destructive innovation to teach
All are received by drainage
The biggest advantage of Zhihu is that the traffic is accurate and the payment ability is high
So I only drained 4897 people (as of the 30th, a month starts from 0), but realized 30w
After crawling to the data, it is time to start the analysis. I mainly crawled high-quality posts on topics such as side jobs, making money, part-time jobs, and starting a business.
But only used the post on the topic of sideline business, matrix operation.
After getting the data, how to analyze it?
I divide the problem into three levels
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(1) Low flow problem - accumulating domain weights
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(2) Medium traffic problem - hit the list and be the first
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(3) High-traffic issues - streamlined to obtain long-tail traffic
In my Zhihu trading, the first type is defined as the number of answers 50-100, the second type is defined as the number of answers between 100-300 , and the third type is defined as the number of answers greater than 300 .
Okay, so after sharing the data article, let's start writing how to create a number.
3. The three major swordsmanship of quick account-weight chapter
1. Personal IP construction in the sideline field
IP is for people to know you better and trust you
(I will share in detail about how to create an Internet personal IP later, it is estimated that there are tens of thousands of words, let’s take a little bit here)
two. do field weights
1. Search for topics related to sideline jobs, and it shows that there are several precise topics such as sideline jobs, making money, starting a business, and part-time jobs.
2. Global weight Click on the largest one to start viewing the global weight .
For example, this 194 can become an active answerer, and 1124 can be ranked first .
3. Digitization Digitize the work content according to the official algorithm.
Activity calculation will refer to the four indicators of "answers and articles published by users under a certain topic in the past 30 days"
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A : Number of content posted (answers + articles)
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B : Number of likes received
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C : Times recommended by editors
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D : Number of professional badges earned
The specific formula is Activity = [ A +3*㏒ 2(B) +10*C + 6*D ] *10 to calculate your daily workload.
And make a plan to be the first. It can be seen from A,B,C,D that the first two are controllable.
3. Answering questions and posting articles
1. The logic of question selection In the question selection, there is a very important logic.
We roughly divide the questions into two types, one is high-quality questions and the other is low-quality questions.
High-quality questions have a lot of traffic and many answers, which is a depression to obtain traffic at low cost.
Low-quality questions have little traffic, few answers, and very little exposure.
However, here comes the problem. If there is no weight accumulation in a certain field. For example, with 100 answers, even if our content is high-quality, it is impossible to get a lot of exposure for this vertical answer.
Because the starting ranking will be at the very end. No one else has the chance to see it.
All, yes and quality issues We bookmark one as we see it. Wait for us to actively answer where the main question is the first, and then come to these questions.
In summary, our style of play needs to rely on low-quality issues to gain weight in the early stage, and after the weight is increased. We are attacking high-quality problems.
At that time, you will find that after you write and send 100 answers, the initial ranking will be in the top 10.
2. Start to select questions You can find precise questions through the " Selected Content " under the topic .
The above are high-quality issues, do a good job of collecting them, and don’t make them now.
Scroll down to find about 10-50 answers, small traffic questions with 500,000 pageviews to sharpen your knife , such as this.
3. Write questions You must have no problem writing questions. What I want to say is to learn to use strengths instead of blindly writing original ones.
For example, for some similar questions, you can use your own originals to arrange and combine new answers, all for the sake of efficiency.
Do at least 3-5 low-quality questions a day in the early stage (answering one or two hundred words is enough). After being on the active list, I started to write heart-wrenching answers.
After writing the question, we changed the title of the question to the title of the article, and posted an article by the way (the bound topics are the first three) , which is also equivalent to a part of SEO optimization.
4. Do a good job of data follow-up. Check your activity value every day and evaluate your own content production .
And learn to analyze your own traffic data, such as reading volume, likes, etc.
5. When you reach the first place in the active ranking , you will start answering questions step by step.
The specific logic is that, for example, 20 answered questions can be the first. After finishing all these questions, start to answer about 30 questions. It spirals up one by one, and finally reaches the pinnacle, reaching the domain hegemony and dominating the entire network traffic on the screen.
4. Mutual support
Each time after answering the question, within 2 hours, the internal accounts of the team will praise each other , according to the Wilson algorithm.
It can quickly improve the ranking, so as to get more traffic, and then be seen by more people, forming a positive cycle.
4. Twelve ways to get a quick number-salt value
The higher the salt value, the higher the security factor of the account, it is not easy to block the account, and enjoy more benefits.
Figure 6 shows the salt value increase when I first made Zhihu.
It took about 10 days to increase 343.
Here are my twelve tips for quickly increasing the salt value
1. Reporting is the fastest way to increase the salt value, there is no one.
Do not report too much every day, about ten a day.
2. Content Creation
Every time you insist on writing articles, answers, thoughts, and questions, it is best to post videos as well.
3. Personal information
Write wherever you can, fill it up.
4. More comments, more likes, more attention
This can improve the Zhihu system's favorability towards you, knowing that you are not here to mess around.
5. Write hot topics in the early stage
Choose a topic with a lot of browsing, a lot of traffic but no more than 50 answers, and you are more likely to qualify.
I wrote one, and I wrote less than ten words + one picture.
It gained more than 2,000 likes in one day, hundreds of followers/
6. Strengthen interaction
Not only with people, some circles, communities, and live lectures can be visited more.
7. Never break the rules
Do not do marketing for new accounts, it may be blocked directly, be friendly, and improve the quality of content output
8. It is recommended to open a membership
After activation, it can improve the anti-reporting ability, and there is also exclusive customer service to respond to your private messages in a timely manner.
9. Column
Open a column in the field you are good at, and then write an article that can be submitted, so that it looks plump.
10. Medal
Get as many medals as possible and provide medal levels.
11. Content is king
Try to answer more than 100 words, add a picture or something, and you can also improve the creator level.
12. Become an arbitrator
Become an arbitrator and arbitrate every day.
Salt will go up quickly.
5. Precise drainage - I have secrets
There are many people who talk about Zhihu drainage, which makes people dazzled. In fact, there is no other real secret - content is king.
First of all, you must make it clear that you cannot put WeChat ID and official account in the answer, otherwise you will immediately enter the black room in violation of the regulations, so you must provide users with valuable content.
What is my premium content?
I have a project that is basically stable and profitable , and I can bring it. Design the copywriting well + chicken soup touches the soul.
Drainage operations that are separated from the content are nonsense. After providing high-quality content, users feel that your content is good, and they will naturally want to suggest further links, so use this underlying logic to set up hooks.
1. Find some sailors in the comment area, and comment on the following key words: looking for a belt, looking for a part-time job, and looking for the contact information of a big boss.
Through this method, the atmosphere is raised. When others see it, they will also leave a message in the comment area, and then you go to the private message . Be careful not to leave any drainage hooks in the comment area, or something will happen. Just give him your WeChat after private message.
2. At the end of the answer, put a link to the project or recruiting collection post.
The script can be written like this: If you want to know more, you can read this post.
Then you carefully design the copywriting of this post, and the comment area drives the atmosphere.
As long as you can provide value to the user and solve his needs, are you still worried about not being able to win him?
Use these two methods to make a collection. The drainage effect is excellent, and I know more than a dozen other drainage methods.
To be precise, it is better to be proficient in one trick than to know ten thousand tricks.
Just like Bruce Lee said: Mr. Bruce Lee said: I am not afraid of people who have practiced 10,000 moves, but I am afraid of people who have practiced one move 10,000 times.
From the avenue to simplicity, simplicity can reach the gods
Traffic problem, as a big guy said
Beginning in the public domain and ending in the private domain
Started with meeting and finally accompanied
Start with talent and end with character
Start with flow, end with stock
Great people like to use simple things , but novices prefer complicated things.
Don't believe in those complicated drainage methods, doing your own content is king.
6. Monetization Design - Two Logics
I do monetization, and there are generally two types of products designed on the Internet. This is how I define it.
1. Digital products
2. Service products
The so-called digital products are materials, maps, and paid knowledge.
What I mainly use is to send digital products to give value, and then use service products to realize. My project realization this time is to use project docking. To put it bluntly, it is to lead people to do projects and charge tuition fees.
The SOP framework is as follows
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Drain traffic to private domain traffic pool
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Speech design after the customer comes
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Private Domain Traffic Operation - Circle of Friends and Private Messages to Reach Customers
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delivery design
This is the four steps of realization
The delivery adopts the form of encrypted class + teaching assistant Q&A + live sharing
From the beginning of this project in early April to the end, a total of more than 100 students were accepted, and the whole process was completed by me and my assistant
There are a lot of excellent dry goods posts about how to operate private domain traffic to make money, you can learn from it.
From drainage-operation-transformation-monetization, only Zhihu+WeChat is used
Complete a small commercial closed loop.
9. Data Analysis
Indexed volume of the website
Indexed website refers to the number of pages included in a website by search engines, not the total indexed amount, but the indexed content of the assessment and editing content. Website SEO must know the channels of their website, how many pages have been published, and how many pages have been included.
IP (address)
The number of times a computer referring to an address visits a website. This statistical method is easy to implement and has authenticity. So it is an important indicator to measure website traffic.
PV (visit volume)
PV reflects the number of pages viewed on a certain page, so every refresh counts as one time, that is to say, PV is proportional to the number of visitors, but PV is not the number of visitors to a page, but the number of pages visited on the website.
uv (unique visitor)
It can be understood as the number of computers visiting a certain website. The website judges the identity of the visiting computer through the cookie of the visiting computer. If the IP is changed but the cookie is not cleared, and the same website is visited again, the number of uvs in the statistics of the website will remain unchanged. of.
Number of external links
The number of links imported from other websites to your own website is the number of external links. The number of external links is a very important process for website optimization. The quality of the number of external links directly determines the weight of our website in search engines.
Bounce Rate
The bounce rate can evaluate the user's liking for this website or this page from the side, and the level of the bounce rate can also reflect the richness of the content of the website or this page and the needs of users from the side.
pr value
The pr value, that is, pagerank, is a web page ranking technology used to identify the importance of the web page. The rank is from 0 to 10. The higher the pr value, the more popular the web page is.
There are also data such as Baidu weight, retention rate, number of visited pages, etc.