For 14 years, Turing has been insisting on cultivating in the field of popular science. In addition to mathematics books, he has also expanded to many fields such as scientific popularization, brain science, design, economics and management, and personal growth, and has published many works of excellent quality and reputation.
Coming soon
"This is ChatGPT"
Author: [US] Stephen Wolfram
Translator: WOLFRAM Media Sinicization Team
ISBN：978-7-115-61808-5
It is the first authoritative interpretation of the most essential principles of ChatGPT by Stephen Wolfram, the world's top AI scholar, an important innovator in the field of science and technology, and the inventor of the "first truly practical artificial intelligence" search engine WolframAlpha do!
OpenAI CEO, Sam Altman, the father of ChatGPT, the world's top AI scholar, a giant in the robotics industry, MIT professor, founder of several well-known robotic companies, Rodney Brooks, academician of the American Academy of Engineering, co-founder of qubits, general manager Recommended by editor Li Gen, science writer, and columnist Wan Weigang of the "Get" APP "Elite Daily Course"
Stephen Wolfram
Computer science, mathematics, and theoretical physicist, one of today's key innovators in science and technology. He created software systems admired around the world—Mathematica, Wolfram|Alpha, and the Wolfram Language. For 35 years, he was CEO of the technology company Wolfram Research and was responsible for a series of breakthroughs in fundamental science, including most recently the Wolfram Physics Project.
blockbuster new book
01
"Examination Brain Science 2: Brain Science Truth About Memory, Stress, and Motivation"
Author: Yuji Ikeya
Translator: You Binbin
Pricing: 59.8
ISBN: 978-7-115-60286-2
The sequel to the million-selling book "Examination Brain Science"! A book every parent should buy.
"Examination Brain Science 2" interprets the brain science truth of memory, stress, and motivation, and completely bid farewell to the learning problems of forgetting, learning motivation, and stress!
An efficient learning method recommended by many big names such as Fan Deng, Liu Yuanyuan, Wei Kunlin, Hong Huang, Tu Long, Brain Hole Dad, etc.
A learning method that is required for examinations such as high school entrance examination, college entrance examination, and vocational examination!
02
"The Story of Nothing: Where Do Everything Come From"
By John D. Barrow
Translator: He Miaofu Fu Chengqi
Pricing: 119.8
ISBN: 978-7-115-61076-8
Where does everything come from?
"Nothing" is the beginning of all things in the eyes of philosophers, the source of inspiration in the eyes of writers, and the vast world in the eyes of scientists.
From Shakespeare's witticisms, to the number "zero" and the empty set, from ether to quantum vacuum, from the Big Bang to inflation, "nothing" is an unavoidable big topic, creating interesting stories.
Cosmologist, theoretical physicist, mathematician, Fellow of the Royal Society, Fellow of the European Academy of Sciences, Professor of Astronomy and Geometry at Gresham College John D. Barrow's masterpiece
03
A History of the Video Game Business
Author: Wang Yahui
Pricing: 88.8
ISBN: 978-7-115-59506-5
How do games make money? How will the game industry develop in the future? What is the current state of Metaverse games? Will there be 3A games in China?
Sort out the ins and outs of the game industry, and interpret the business logic behind the game.
04
"Lean Data Analysis (Collector's Edition)"
By: [plus] Alistair Croll [plus] Benjamin Yoskovitz
Translator: Han Zhibai Wang Heda
Pricing: 119.8
ISBN: 978-7-115-61238-0
·Data Analysis Introductory Book, translated into 8 languages, NetEase founder Ding Lei once mobilized all employees of the company to study this book
·Foreword recommendation by Eric Rice, founder of the Lean Startup Movement
· Jointly recommended by Wang Shimu, Shi Kai, Qiu Yue, Fan Bing, Zhang Ximeng, Xu Xiaolei, Houzi and Zeng Jia
05
Why Games Are Fun: The Mystery of Game Design
Author: Wang Yahui
Super Mario Bros., Tetris, Match 3, Pac-Man, The Legend of Zelda, Diablo...
What makes a game so fun? What mechanics draw us to immerse ourselves in the world of video games?
An encyclopedia of game mechanics, the first game design book for beginners
06
"Get along well: this kind of relationship is the most comfortable"
By Eric Barker
Translator: Ma Mengjie
·Wanweigang, Daniel Pink, David Epstein are highly recommended.
·This book provides readers with a comprehensive guide to interpersonal relationships through in-depth discussions on various topics in the field of interpersonal relationships, including meeting people, making friends, love, marriage, and community.
·This book not only combines rigorous scientific research data and research results, but also uses vivid and interesting stories and cases to help readers better understand and master skills in making friends, love, marriage, etc.
brain science
01
"Examination Brain Science: Efficient Memory Method in Brain Science"
Author: Yuji Ikeya
Translator: Gao Yuhan
Pricing: 59.8
ISBN: 978-7-115-50954-3
Efficient learning and memory written by Dr. East Brain Science
guide. Easily cope with student study exams, work efficiency memory in the workplace, the strongest brain memory training book.
Combined with the cutting-edge research and experiments of brain science, it explains the principle of "remembering and forgetting" of the human brain in a popular way. "Realize the memory method of "long-term memory transformation".
02
"Efficiency Brain Science: Doing Every Job Effectively"
Author: David Rock
Translator: Ma Mengjie
Price: 69.8 yuan
ISBN：978-7-115-57971-3
Use the new research results of brain science to help you fully develop your brain potential, improve concentration and work efficiency, learn time management, keep calm under pressure, and work easily without overtime.
Equipped with a mind map pull page, 68 brain science knowledge points, selected 14 high-frequency work scenes, using four-act drama story form to introduce brain science knowledge, and tell you how to use brain science to improve work efficiency in a way your brain likes. Help you use time scientifically, allocate brain power rationally, and work easily and efficiently.
03
"Writing Brain Science: Dragon Slayer's Guide to Efficient Writing"
Author: Yang Ying (@苹龙的色脸洁)
ISBN：978-7-115-59231-6
Price: 59.8 yuan
Writing skills that everyone should know Say goodbye to the difficulty of picking up a pen and write fast and well.
From the perspective of cognitive science, this book analyzes what stories and article structures human beings like. It explains how to quickly construct a story based on the principles of brain science, which involves readability and the use of three kinds of rhetoric, as well as five writing principles.
04
Parenting Brain Science: Secrets of Brain Development and Scientific Parenting
Author: Yuji Ikeya
Translator: Wu Yiwen
Price: 69.8 yuan
ISBN：978-7-115-59388-7
A popular science book on parenting that subverts the concept of parenting with brain science.
This book describes the developmental laws of infants' brains in a relaxed way, shows the brain science principles behind children's emotions, behaviors and psychology in different stages, and provides a new perspective for scientific parenting. Aiming at common problems such as crying before going to bed, "don't want" to be awkward, lying, etc., it gives practical parenting methods.
05
Attention: The Science and Training of Attention
Author: Jean-Philippe Lacha
Translator: Liu Yan
ISBN：978-7-115-42245-3
Price: 69.8 yuan
Comprehensively interpret the physiological and psychological mechanisms of attention, and solve the attention problems that plague people such as distraction, mind-wandering, inattention, and excessive anxiety.
It dissects the brain science and psychology secrets of attention in detail, describes the important role of attention in life and learning, comprehensively interprets all the puzzles about "attention" in the brain, and proposes feasible strategies for attention training .
06
The Amazing Connectome: Your Brain Can Change
Author: Cheng Xianjun
Translator: Sun Tianqi
ISBN：978-7-115-59841-7
Price: 79.8 yuan
Neuroscientists at Princeton University explain the connectome to you, help you improve your memory, get rid of brain diseases, and become yourself better.
The author introduces connectomics, connectionism, the influence of genes on the connectome, how to find the connectome, and how to use everything discovered about the connectome to transform the connectome. At the same time, they will help us improve our memory, get rid of brain diseases, and even turn some science fiction into reality.
popular science
01
The Gallery of Science: A History of Science in Pictures
By John D. Barrow
Translator: Tang Jing and Li Pan
ISBN：978-7-115-58324-6
Pricing: 199.8 yuan
Appreciate the all-encompassing art treasures, witness the milestones in the history of scientific development, and appreciate the beauty and power of science. It tells how human beings show their own thinking sparks through visual art, reproduce the magnificence of nature, witness the milestones in the history of scientific development, and reproduce the highlight moments of human thought.
This book collects more than 200 pictures in the history of science, which represent milestones in the history of scientific development one after another. From simple charts to the first world map, from hand-drawn drawings, photos to computer imaging, this book reviews the historical turning points in the fields of astronomy, mathematics, physics, chemistry, biology, etc., explains knowledge with pictures, and shows human scientific thinking The highlight moment in the history of development.
02
Chaos: Creating a New Science
By James Gleick
Translator: Lou Weishan
ISBN：978-7-115-56628-7
Price: 119.8 yuan
National Book Award finalist/Pulitzer Prize finalist, Chaos Theory, million-level best-selling author James Gleick Wenjin Award-winner fame, Butterfly Effect, popular science books on mathematical science stories.
Chaos theory is one of the most important scientific knowledge of this era. It created a new natural science and set off a new wave of human thought. Since Lorenz discovered the butterfly effect, chaos theory has explained the rhythm of life, the evolution of society, the shape of nature and the constants of the universe. Those seemingly irrelevant irregular phenomena have been given new meanings. The viewing angle has also been drastically widened.
03
"Newton: A Floating Dream of a Scientific Genius"
By James Gleick
Translator: Ou Yu
ISBN：978-7-115-56333-0
Price: 79.8 yuan
The biography of James Gleick, winner of the Wenjin Award, popular science writer, and author of a million-level best-selling book, combines stories, history and science to showcase Newton's brilliant scientific achievements and analyze his little-known inner world.
In this biography, Gleick draws on Newton's important letters and unpublished notebooks to chronicle the life of one of science's greatest figures, the people connected with him, and the events that shaped him, And outline the whole picture of his historical period.
04
Entanglement: An Interesting History of Quantum Mechanics
By: Louisa Gilder
Translator: Li Shufeng Ruan Dong
ISBN：978-7-115-54210-6
Pricing: 99
In the "fiction" of quantum mechanics, the masters of physics are the protagonists of the story. Through letters, memoirs, papers and exclusive interviews with living figures, the author outlines the figures of extraordinary characters.
05
"What is Physics"
Author: Shinichiro Tomonaga
Translator: Zhou Ziheng
ISBN：978-7-115-45330-3
Price: 49 yuan
A popular science work by Shinichiro Tomonaga, a Nobel Prize winner and well-known physicist, and a masterpiece of Japanese physics enlightenment.
This book is a popular science work on physics enlightenment by Mr. Tomonaga Shinichiro, a famous Japanese physicist and Nobel Prize winner in physics. The book takes thinking about "what is physics" as a clue, with a broad vision and profound writing style, and popularly tells the story from From early philosophical speculation to alchemy, astrology, and then to the development of the physical system of modern science, it focuses on explaining the core principles of the physical development process.
06
"Superstring Theory: Inquiring into the Fundamentals of Time, Space, and the Universe"
Author: Hiroshi Oguri
Translated by: Yi Ning
ISBN：978-7-115-37386-1
Price: 49.8 yuan
Popular works by Hiroshi Oguri, director of the Institute of Theoretical Physics at Caltech and research director of the United Universe Research Institute for Mathematical Physics at the University of Tokyo.
"Superstring theory" is the "third revolution" of the concept of space-time after Newtonian mechanics and Einstein's theory of relativity. "Superstring theory" unifies the contradiction between the theory of gravity and quantum mechanics, transcends the limitations of "string theory", and explains the vibrational forms of "fermions" and "bosons" including "God Particle" in the "Standard Model". In this book, Professor Ooguri explained the basis of quantum physics, the latest development from "string theory" to "superstring theory", the theoretical principles and proofs of "superstring theory" in popular and funny language, and explained in "superstring theory" The concept of time and space is rethought and explored.
07
Strong and Weak: Deciphering the Hidden Magic of the Deep Universe
Author: Hiroshi Oguri
Translated by: Yi Ning
ISBN：978-7-115-42112-8
Price: 39 yuan
Popular works by Hiroshi Oguri, director of the Institute of Theoretical Physics at Caltech and research director of the United Universe Research Institute for Mathematical Physics at the University of Tokyo.
This book interprets the interaction mechanism of strong and weak forces and elementary particles in easy-to-understand language, and introduces the wonderful world at the microscopic level and the basic structure of nature with the clue tracing and puzzle-solving methods of mystery novels. Face and reflect on the universe, nature and the existence of all things from a new perspective.
08
"What is life"
Author: Wang Liming
ISBN: 978-7-115-49563-1
Pricing: 69
Popular science masterpiece by Wang Liming, professor of Zhejiang University, popular science writer, winner of "Wenjin Book Award", "Wu Dayou Gold Award", "Pineapple Science Award" and "Global Chinese Science Fiction Nebula Award".
Panoramic interpretation of the origin and evolution of life on earth, revealing the ten elements that constitute life on earth, a book that will take you to a comprehensive understanding of life science; look back at the evolution history of 4 billion years, decipher the mysteries of life and wisdom, master and change the destiny of mankind .
09
"Illustrated Chemical Elements: Exploring the Building Blocks of Our Universe"
By: Jack Chaloner
Translator: Bu Jianhua
ISBN: 978-7-115-34838-8
Pricing: 89
Not just a visual tour, but also an encyclopedia of chemical elements.
There are not only wonderful colorful pictures in the book, which vividly show the forms of each element and their traces in modern life, but also clear and concise text, which introduces the discovery and naming of each element, its single substance and the use of important compounds.
10
"50 Mathematics, Physics and Chemistry Knowledge Set 3 Volumes You Must Know"
Pricing: 39/book
Easy to read mathematics popular science books, feel the beauty of mathematics, physics, chemistry, 50 clear and accurate essays, easy to master the daunting mathematics, physics and chemistry.
11
Comic Genetics: From Pea Experiments to Precision Medicine
Author: Pea Sir Team
ISBN: 978-7-115-47120-8
Pricing: 49
The well-known gene popularization public welfare brand Pea Sir’s original cartoon science popularization is lively and interesting, and is highly recommended by Professor George Church, a world-renowned genetics leader.
This book popularizes the basic knowledge of genetics with vivid and humorous comics, and tells the milestones of genetics and the scientific discoveries behind them in chronological order—from Mendel’s classic genetics by planting peas to the popular gene editing technology in recent years, Then to the "precision medicine" plan sweeping the world.
12
Overweight: Reshaping the Periodic Table
Author: [English] Kit Chapman (Kit Chapman)
Translator: Gong Rui
ISBN: 978-7-115-54830-6
Pricing: 79
BBC science host Kit Chapman personally visited four continents to record this superheavy element adventure
"Publishers Weekly", "Kirkus Book Review", "Nature Review"... This book has been well received by many media
The author Kit Chapman traveled to four continents and personally went to various research institutions to explore the little-known stories behind the superheavy elements. Scientists in the 20th century devoted themselves to finding new elements while overcoming countless difficulties. In the 21st century, scientists today are still selflessly exploring the boundaries of the periodic table. This book explains the simple theory of atomic structure in clear and easy-to-understand terms, tells the wonderful and complex scientific process of discovering new elements, reviews the anecdotes of scientists and the academic and even political disputes surrounding new elements, reveals The significant impact of new elements on human cognition, history, and social processes.
13
"Invite you to Quantum Breakfast"
Author: [West] Sonia Fernandez Vidal, Francesc Miralles
Translator: Wang Jinwei
ISBN: 978-7-115-49903-5
Pricing: 49
This is a restaurant with the theme of quantum mechanics. The gate is very similar to the Agademi Academy, except that the lintel says "Non-geometers are not allowed to enter", but "If you want to study well, you must have a full quantum breakfast".
This book breaks the shackles of time and space, and tells the basic concepts of quantum mechanics and the development history of quantum mechanics in vivid and interesting language. Together with the protagonist, readers will visit the hometown of Schrödinger's cat following in the footsteps of the quantum fairy, have breakfast with representatives of the quantum school, visit CERN to learn about new research on quantum technology, and experience the quantum science that is closely related to daily life. The wonders of physics.
14
What is Gravity: The Mysterious Force That Governs Everything in the Universe
Author: [Sun] Hiroshi Oguri
Translated by: Yi Ning
ISBN: 978-7-115-40480-0
Pricing: 39
Director of the Institute of Theoretical Physics at the California Institute of Technology, and the research director of the Kavli Institute for Mathematical Physics at the University of Tokyo, Japan, Professor Hiroshi Oguri is a masterpiece of popular science.
From Newton and Einstein to quantum mechanics and superstring theory
Gravity is the dominant force in the universe. It is closely related to the birth of celestial bodies and life. The mysterious gravity is also the key to solving the mystery of the universe. After Newton and Einstein, gravitational research is ushering in the third golden age. This book explains the research content from Newton, Einstein to frontier physics in a novel and interesting form, and interprets relativity, quantum theory, and superstring theory in a new way. It really allows you to understand the meaning and significance of concepts such as gravity, gravitational waves, E=mc2, and black holes, and also allows you to experience the thrill of adventure in pursuit of the deep mysteries of the universe.
15
Universe in the Mirror: Vanishing Particles and Surviving Worlds
Author: [Japan] Murayama Satoshi
Translated by: Yi Ning
ISBN: 978-7-115-49583-9
Pricing: 49
How can we and our material world exist in the universe? The pair annihilation of matter and antimatter should leave the universe empty. But a part of antimatter mysteriously disappears, and the material world survives. What is the mysterious "power" behind this?
This book revolves around the question of "Why do we exist in the universe", starting from the sensible material world, going deep into the microscopic particle world layer by layer, combining the system of the standard model of elementary particles, exploring all the way to the gap between neutrinos, antimatter and the material world secret relationship. This book is not only immersed in the explanation of cutting-edge research, but also an exciting natural puzzle-solving masterpiece, which can let readers experience the touch and intoxication in natural exploration.
thinking growth
01
"Hackers and Painters (100,000 Commemorative Edition)"
Author: Paul Graham
Translated by Ruan Yifeng
ISBN: 978-7-115-59086-2
Pricing: 99.8
Silicon Valley entrepreneurship godfather Paul Graham's best-selling thought classic for nearly 20 years, a book to understand what is the hacker spirit, how to create wealth and open up the future.
An effective way of thinking is your most powerful weapon. Through the perspective of hackers and painters, talk to smart minds and understand why smart people think differently from us. Through 15 easy-to-understand articles, understand how the hacker spirit shapes our world, arm your mind with hacker's advanced ideas and methods, and get closer to wealth, self-consistency, and the future.
02
"Are Your Lights On?" How to find the real problem"
By Donald C. Goss
Translator: Li Xinyi
ISBN: 978-7-115-59170-8
Price: 59.8 yuan
The best-selling book of thinking training for 40 years, Weinberg's work, one of the first five members of the American Computer Hall of Fame, allows you to avoid thinking traps, find real problems, and then discover efficient solutions.
Through more than 20 vivid, interesting and thought-provoking short stories, this book tells us that the process of solving problems has stages and levels, and there are problems to be paid attention to in each stage. In other words, at each stage there are traps that we fall into inadvertently, and avoiding these traps will allow us to find the real problem.
03
"Illustrated Pomodoro Technique: Simple and Easy Time Management Method"
By: Steve Nottberg
Translator: fat
A book that can change your life! Teach you to manage yourself with a mind map, say goodbye to procrastination, treat time as a friend, handle the art of stress-free work, and create your own Xiaoqiang promotion record.
The Pomodoro Technique is a set of simple tools and processes to improve your personal and team productivity. In just 25 minutes of the Pomodoro Technique, you will gain not only efficiency, but also unexpected achievements feel.
04
"Illustration of single-core working method: more things to less things, procrastination becomes efficient"
By: Steve Nottberg
Translator: fat
ISBN：978-7-115-44860-6
Price: 49 yuan
The Pomodoro Technique Illustrated Companion Chapter, time management book, after the Pomodoro, another time management tool for procrastination patients, simple, flexible, efficient, bid farewell to procrastination, and let you become the master of time.
Combining his more than 25 years of practice and consulting experience, the author summarizes the effective "single-core working method" to help people easily strengthen self-control, concentrate, and easily complete various tasks in daily life. Everyone can find a suitable application method according to their own situation and needs, and quickly become a high-performance person
05
The Logic of Writing: From Clear Expression to Efficient Communication
Author: Yasumi Kurashima
Translators: Gan Jingjing, Liu Muyun
ISBN：978-7-115-55488-8
Price: 69 yuan
Based on the scientific writing guide of "logic" and "cognitive psychology", it teaches the core skills of "clear expression, easy to read and understand, and persuasive".
This book is an introductory book on writing based on logic and cognitive psychology. Combining the logic writing courses offered by European and American universities, the author starts from the "mental model" of human brain's understanding of information, and explains in a popular way "how to use clear and accurate language to express" and "how to construct easy-to-read, understandable and persuasive articles. structure", etc.
06
How to Learn a Foreign Language Scientifically: The Truth and Methods of Language Acquisition
Author: Yasuhiro Shirai
ISBN：978-7-115-56244-9
Translator: Gan Jingjing
Price: 69.8 yuan
A guide to scientific foreign language learning methods, which analyzes the essence of language, clarifies learning misunderstandings, and seeks the principles of foreign language learning methods such as English, Japanese, Korean, and French.
This book is a popular science book for foreign language learning based on the theory of "second language acquisition". Focusing on the question of "how to learn a foreign language scientifically", the book interprets the principles of human mastering mother tongue and foreign language from an empirical point of view, and summarizes scientific foreign language learning methods based on this.
07
"How to Hold a Meeting Without Adding Blockage: Communication and Cooperation Skills to Eliminate Procrastination, Misunderstanding and Confrontation"
Author: Ryo Sakaki
Translator: Ding Ling
ISBN：978-7-115-52265-8
Price: 59 yuan
The working method of improving workplace skills, using novel characters and scenes to promote personal thinking training and communication expression, break through thinking barriers, release creativity, and promote meeting communication and decision-making.
This book is a popular book for promoting efficient communication and decision-making in meetings. Based on actual consulting cases, the book integrates meeting preparation, problem analysis, communication, group decision-making and other methods in the form of novels.
design
01
"Design Book for Everyone (4th Edition)"
By Robin Williams
Translator: Su Jinguo, Li Pan
ISBN：978-7-115-40440-4
Price: 79 yuan
A classic work that has influenced a generation of designers, so that everyone can become a designer!
This book summarizes the secrets of good design into four basic principles of contrast, repetition, alignment and intimacy, and uses concise, popular, humorous and vivid writing, accompanied by a large number of example diagrams and design exercises that have been modified and compared before and after, to teach them intuitively and clearly to the reader.
02
"Designers need to understand psychology (2nd edition)"
By: Susan Weinschenk
Translators: Xu Jia, Ma Di, Yu Yingyi
ISBN: 978-7-115-55275-4
Pricing: 69
The upgraded version of the famous design psychologist Susan Weinschenk's masterpiece sharply analyzes the user's psychology and directly extracts the essentials of design.
With the purpose of creating intuitive and attractive design, the book discusses 100 psychological issues that designers must know. Each question is short and concise, and can be read in a moment, making it easy for people to understand the psychological motivation behind the design.
03
The Laws of User Experience: Simple and Easy-to-Use Product Design Rules
Author: [US] Jon Yablonski (Jon Yablonski)
Translator: Hu Xiao
ISBN: 978-7-115-61488-9
Pricing: 79.8
This book is a ready-to-use user psychology manual, based on the popular website Laws of UX. This website is recommended by some well-known media in the user experience design circle for designers to study. The author summarizes the psychological knowledge that designers need to understand into various UX laws, including Jacob's law, Fitts' law, Hick's law, Miller's law, Postel's law, peak-end rule, aesthetic usability effect, The von Restorff effect, Tesler's law, and Doherty's threshold. In addition, the author has designed simple yet impressive graphics for each UX law, which greatly enhances the affinity and appeal of these UX laws. The content of this book has greater universality, and the design cases are rich and varied. Every designer should learn how to apply the psychology knowledge in the book to construct human-centered design so that products can better serve users.
04
"Introduction to Japanese Layout Design: Basic Thinking and Methods"
Author: [Japan] Naoki Sato (Asyl)
Translated by: Yi Ning
ISBN: 978-7-115-56542-6
Pricing: 79.8
Naoki Sato, a professor at Japan's Tama Art University, a classic primer on graphic design
Always fail to catch the customer's request? Can't decide what should stand out in your layout? Always struggling with which font to choose?
This book is an introductory book on classic layout design created by Naoki Sato, a professor at Tama Art University. Different from the design books on the market that focus on "cases" and "how to use software", this book returns to basic concepts, combines cognitive science theory and the author's own design experience, and re-explains from the aspects of eye direction, layout structure, fonts, colors, etc. The basic thinking and aesthetic principles of layout design lead readers to re-understand the role of basic design elements in the process of visual communication, and help readers find a suitable and developmental design method by telling the basic principles of layout. This book is not limited to explaining the principle of "experience", but deeply analyzes the extension of design placed on the function of the human brain, starting from the concept of "designing for people", guiding designers to understand the basis of layout design in essence Concept, create the desired layout.
05
"Four Dimensions of User Experience"
Author: Li Xiao
This book discusses the interactive experience between people and interface, people and content, people and people, and people and brands, and analyzes cases such as WeChat, Bilibili, Douban, Keep, Douyin, Xiaohongshu, etc., covering root requirements, functional architecture , information architecture, interaction design, UI design, knowledge-based UGC, information-based UGC, community tonality, advertising communication, etc.
The whole book closely follows the three core ideas of "what is the essence, what are the influencing factors, and how to do better" to expand the content, with a simple and clear structure: first dig deep into the essence, and then optimize the existing theoretical framework or build a new one based on the essence. A theoretical framework, followed by practical tutorials based on the theoretical framework at the end.
06
Product Design: The Golden Rules of Great Designers
Author: [US] Scott Hurff
Translator: Li Pan
How to create a product that makes users fall in love with it at first sight and can't put it down? In those world-renowned technology companies, how do product development teams work together? Is "quick trial and error" the only way to create a product? If you have these questions, please open this book. This book will take you on an exciting journey of product development, and you will see how those outstanding designers discover the real needs and pain points of users, and use the results of user research to plan every step of the product development process.
07
"The Trap of Design: A Case Study of User Experience Design"
Author: [US] Jonathan Shariat [GA] Cynthia Savard Saucier
Translator: Guo Yanwen
Designers often pursue beautiful or even perfect designs, but sometimes they fail to fully consider the possible adverse effects of their designs, which inadvertently causes harm to users, and even produces unanticipated tragic consequences. Through the study of some thought-provoking real cases, this book analyzes the four types of harm caused by poor design to users, so that designers can realize the hidden costs of poor design and avoid making problematic designs.
08
The Beauty of Information Design: How to Accurately Communicate Rich Information
Author: [US] Joel Katz (Joel Katz)
Translator: Liu Yuntao
How to teach people to identify different types of coffee with simple patterns? Is the dietary pyramid design reasonable? What is the connection between solar system planets and fruit size? Is using triangles in design misleading?
The world is complex, but good design is simple. The responsibility of the information designer is to simplify the complexity and accurately present the complex, rich and multi-dimensional information in an easy-to-understand form. This book interprets the difficulties in the process of information visualization through hundreds of successful or failed cases, helping information designers to make amazing designs.
09
"PPT Design Book for Everyone (Second Edition)"
Author: [US] Robin Williams (Robin Williams)
Translator: Xie Tingting
Does PPT display need to add animation? What to animate? Add clip art and sound? How to place the picture? No more than five bullet points per page? How much text is appropriate? Is fewer slides better? How to design a slideshow that can continue to impress the audience without being too fancy...
Most people will encounter the opportunity to write PPT for communication at work. Many people envy the beautiful and generous presentations made by others, but secretly hate themselves for not understanding the mystery. Don't worry, this book will solve all doubts for you and open the door to effective communication.
10
"Minimalism First: Four Strategies for Interactive Design (2nd Edition)"
Author: [British] Giles Colborne (Giles Colborne)
Translator: Li Songfeng
The Chinese version has sold 100,000+ volumes, and the interactive design book has been fully upgraded
"Delete", "Organize", "Hidden" and "Transfer" four principles to win product design and mainstream users
This book introduces the technology and techniques of interactive design, and tells how to create an easy-to-use, effective and user-pleasing design in a simple way based on the needs and expectations of target users, combined with the psychological characteristics and behavioral characteristics of human beings. The book explains the four strategies of reasonable deletion, hierarchical organization, timely hiding and clever transfer, which make the interaction design results as simple and easy to use as possible. The second edition fully updates the cases in the book based on the practice and development in the field of interaction design in recent years.
11
User Experience Design: 100 Introductory Lessons
By [Sweden] Joel Marsh
Translator: Wang Pei
If you picked up this book, you must want to start learning user experience (UX) design. Congratulations, you have chosen the right book!
Whether you want to design mobile applications or websites, or you know a little design and want to learn UX design more deeply, these fast, efficient and easy-to-use courses provided in this book are worth a look. The predecessor of this book is the very famous UX Crash Course series of courses, published by Joel Marsh on his blog The Hipper Element, and the number of readings has exceeded one million. The cases in the book follow the actual process of UX design in real projects, which is convenient for readers to practice while learning.
12
"User Thinking+: Good products make users scream for themselves"
Author: [US] Kathy Sierra
Translator: Shi Hang
- Subversion of all previous product design concepts
- Good product = let users have a growth mindset and continuous learning ability
- Recommended by Chi Jianqiang, President of Geekbang Technology, and Qiu Yue, producer of the public account Erye Jianshu
-Wang Jian, author of "Knotting the Net", Liu Yizhou, translator of "How Google and Amazon Make Products", Liang Jie, front-end engineer, and programming Yuan, the master of Youshe.com.
13
"The Details of Design: Analysis of Classic Japanese Design"
Author: Nikkei Design
Translator: Gan Jingjing
This book analyzes the details of the design of long-selling products in Japan, reviews the changes in the design of long-selling products in various fields in Japan that focus on consumer experience, and uses detailed diagrams to compare the changes and changes in design, from the perspective of social background and changes in consumer habits. Analyze the reasons from the perspectives of , professional design, market, etc., and summarize relevant design reference examples, trying to directly seek deeper value and balance in design, technology, and business.
science and technology
01
"Gamified Thinking: From Motivation to Immersion"
Author: Wang Yahui
ISBN：978-7-115-59425-9
Pricing: 59.8
No interest in study, no motivation at work, three-day enthusiasm for weight loss plan, burnout in interpersonal relationship...
Use "gamification" to make boring and boring things fun! Game mechanics × psychological principles × practical cases
A book allows you to quickly understand and learn "gamification", integrate "games" into work, life, and interpersonal relationships, and master the core methods that make people "want to stop"!
02
"Game Console Illustrated Book: A Visual History of Game Console Evolution"
Author: Evan Amos
Translator: Xiao Ningzi Wang Yahui
ISBN：978-7-115-59087-9
Price: 218 yuan
A "visual feast" of the evolution history of game consoles, presenting the memories and romance of gamers, and including full-color precious images of game consoles from the first generation to the ninth generation (1972-2020).
Taking time as a clue, the book presents precious images of more than 120 game devices with highly artistic high-definition photographs. In addition, this book also includes hardware configuration information, peripheral equipment, sales data, game release data, related business history and behind-the-scenes anecdotes of game consoles. The history of the rise and fall of the game industry.
03
"China Game Storm (2nd Edition)"
Author: Wang Yahui
ISBN：978-7-115-59354-2
Pricing: 199.8 yuan
A history of Chinese game development with a broad vision and detailed historical data! More than 150 full-color pictures show the swords and swords of China's game industry.
This book is a popular book that systematically sorts out the development of Chinese game history. In the order of time, it vividly describes the development process of China's early game market, stand-alone games, online games, web games, mobile games and China's e-sports industry. The evolution trend and development context of China's game industry.
04
"A Brief History of Computers (Third Edition)"
By Martin Campbell-Kelly
Translator: Jiang Nan
ISBN: 978-7-115-53513-9
Pricing: 99
The classic computer history, the latest revision, the masterpiece of the famous computer historian Martin Campbell-Kelly and others.
This definitive book on the history of computing traces its prehistory, inventions, innovations in hardware and software, expansion of applications, and the rise of the personal computer and the Internet. The third edition of this book adds the latest analysis to software and the Internet, involving many new topics such as programming, social networking, and mobile terminals. This book also explores the rise and development of industry giants such as Google and Facebook, and discusses how powerful applications have changed the way people work, consume, learn and socialize.
05
A Brief History of Artificial Intelligence (2nd Edition)
Author: Nick
ISBN: 978-7-115-49171-8
Pricing: 79
Won the 7th China Excellent Publications Book Award, the 8th Wu Wenjun Artificial Intelligence Science and Technology Progress Award, and was selected as the recommended book for the 13th "Wenjin Book Award".
"A Brief History of Artificial Intelligence" comprehensively tells the development history of artificial intelligence, covering almost all fields of artificial intelligence disciplines, including the origin of artificial intelligence, automatic theorem proving, expert systems, neural networks, natural language processing, genetic algorithms, deep learning, reinforcement Learning, superintelligence, philosophical issues and future trends, etc., comprehensively review and in-depth comment on artificial intelligence with a broad vision and vivid language.
06
Fire in Silicon Valley: The Birth and Fall of the Personal Computer (3rd Edition)
Authors: Michael Swain, Paul Freiberg
Translator: Chen Shaoyun Cheng Xiaoliu Zhu Shaorong
ISBN: 978-7-115-51682-4
Pricing: 99
A classic book about the legendary history of Bill Gates, Jobs and others initiating the technological revolution in Silicon Valley, and unraveling the secrets of Silicon Valley, once influenced a generation of high-tech entrepreneurs in China.
This book presents the entrepreneurship and innovation process of Silicon Valley during the critical development period from the 1950s to the 1980s in a documentary way, deeply analyzes the successful experience of Silicon Valley with a grand vision, points out the existing problems, and discusses the development trend of Silicon Valley.
07
"A Brief History of Information"
By James Gleick
Translator: Gao Bo
ISBN：978-7-115-33180-9
Price: 69 yuan
Works of the Ninth Wenjin Book Award. James Gleick has sharpened his sword for seven years, bringing a magnificent history of encounters between human beings and information. Tell us how to survive in the information explosion of the information age.
The history of encounters between people and information has a long history, and the storage, acquisition, manipulation and transmission of information are closely related to us, especially in a so-called "information society" and "information age". The author selects several key fragments from this thick history, outlines the past, present and future of information for us, and provides us with a new framework for viewing information, so as to realize that information is the key to defining modern society. Characteristics are also the key to our understanding of this era.
08
Open Course on Quantum Computing: From Democritus, Computational Complexity to Free Will
By Scott Aaronson
Translator: Zhang Linfeng Li Yuhan
ISBN：978-7-115-56423-8
Price: 119.8 yuan
After Feynman, physics, computer science quantum computing, cosmic mathematics, interdisciplinary philosophy, the 2021 ACM Computing Award winner and global quantum computing theorist Scott Aronson's popular science works.
The author places quantum computing in broader fields such as mathematics, computing science, and philosophy, and talks about computing theory, set theory, Turing machines, NP problems, randomness, mathematical logic, quantum computing, hidden variable theory, anthropic principle, Various topics including free will, time travel and complexity.
09
The Extremes of Science: Talking about Artificial Intelligence
Author: Jizhi Club
ISBN：978-7-115-39662-4
Price: 49 yuan
Comprehensive coverage of cutting-edge knowledge in human-computer interaction, brain science, computational psychology, system science, social science, etc.
With vivid writing and exquisite illustrations, dozens of science lovers will take you on a journey of artificial intelligence exploration
Creating a machine that can think like a human has been a great dream for a long time, and it is also the acme of scientific development today. From "Terminator", "The Matrix", "Robot Wally" to "Transcendental Hackers", most of our understanding of artificial intelligence is still at the stage of Hollywood movies. However, what is artificial intelligence as a branch of computer science? how is it like? What stage has it developed so far? Will the ultimate AI machine capable of defeating humans really exist?
From this book, you will soon discover the answers to your questions. "The Extreme of Science: Talking about Artificial Intelligence" will comprehensively introduce the development history, exploration process and application of artificial intelligence in various fields, and reveal the unknown mysteries of artificial intelligence with easy-to-understand language and vivid and interesting examples.
Personal and Business Growth
01
Unfair Advantage: How to Find the Path of Least Resistance to Success
Author: [English] Ash Ali [English] Hasan Kubba
Translator: Wang Xiaohao
ISBN: 978-7-115-60285-5
Pricing: 69.8
1 Originally put forward the "unfair advantage model" (also known as "MILES model"), pointing out that money (money), intelligence/insight (intelligence/insight), location/luck (position/luck), education/expertise (education degree/expertise), the value of status to personal growth and entrepreneurial success.
2 Through the personal growth and entrepreneurial success experience of the two authors, plus rich cases, explain in detail how to use the unfair advantage model to discover and make full use of personal unique advantages to achieve success, and quickly start a business.
3 The original book won the 2021 British Business Book of the Year, and the two authors were invited to talk about unfair advantages on many occasions, and both were well received.
4 16 big names including Cheng Jia, Ma Xujun, Zhang Meng, Qiu Ye, Huang Youcan, Action Pai Qiqi, Wang Runyu, Tang Wei, Wang Sheng, Zhu Tianbo, Peng Shunfeng, Yu Chen, Li Wen, Yin Muyan, Liu Jian and Li Xiaoxiao recommend.
02
"Twelve Lectures on Strategic Thinking: High-dimensional Cognition Influencing Key Decisions"
Shopkeeper Zhou
ISBN: 978-7-115-60752-2
Pricing: 99.8
1 Masterpiece by Shopkeeper Zhou, a well-known business strategy expert and a columnist on the Chinese website of the Financial Times
2 Recommended by Tian Tao and Li Huamin, jointly recommended by Chen Yudong, Yuan Foyu, Liao Qian, Wang Feng, Liang Ning, Yin Yiding, Wu Chen and Liu Lijia
3 Summary of actual combat for Huawei, Baidu, Ping An, Honor, OPPO, Microsoft, Bosch, etc.
4 12 high-dimensional strategic theories, 14 must-know strategic principles, and 15 practical strategic cases, including LeTV, WeChat, OPPO, vivo, Tesla, Honor Mobile, Ping An, Bosch, Baidu, TCL, Douyin, Xiaomi, BYD, Weilai and other well-known domestic and foreign enterprises
01
"This is Service Design"
Authors: Mark Stickdown, Marcus Holmes, Adam Lawrence, Jacob Schneider
Translator: Wu Haixing
ISBN: 978-7-115-60030-1
Pricing: 199.8
A masterpiece in the field jointly created by more than 200 top service designers in the world, 33 service design case examples, 54 service design tools and methods, 105 professional comments and question prompts, and a comprehensive introduction on how to use service design to improve service providers and service providers. Interaction between customers, thereby improving the quality of service.
02
"Storytelling with Data (Revised Edition)"
Author: Cole Nussbaumer Knaflick
Translator: Lu Hao, Wu Mengying
ISBN: 978-7-115-60141-4
Pricing: 69.8
Conveying the information in the chart with the idea of storytelling is an effective way to improve communication efficiency.
Through extensive case studies, this book introduces the basics of data visualization and how to use data to create engaging, informative, persuasive stories for effective communication.
03
The Mystery of Counseling: The Wisdom of Seeking and Giving Advice
The Mystery of Consulting (Continued): A Consultant's Treasure Chest
By Gerald M. Weinberg
Translator: Lau Jia
ISBN：978-7-115-33748-1
Pricing: 49.8 yuan/book
A best-selling classic in global consulting on how to better seek and give advice.
Topics covered in the book include how to price consulting services, how to market your own services, how to measure the effectiveness of consulting services, and how to deal with resisting clients.
04
The Lean Startup in Action (Second Edition)
By Ash Maurya
Translator: Zhang Dai
ISBN：978-7-115-30540-4
Price: 49 yuan
Eric Rice, the founder of Lean Thinking, wrote the preface to this book, which combines the essence of lean startup method, customer development, business model canvas and agile/continuous integration. A classic in the lean field.
This book introduces how to find customer needs through the lean management model, help you increase the chances of entrepreneurial success, and make the enterprise succeed step by step. Attract customers to pay attention to the entire process of your product development, so that you can concentrate all resources to develop products that customers really need.
05
The Power of Beauty: Reason and Intuition in an Uncertain World
Author: Zhou Yamaguchi
Translated by: Yi Ning
ISBN：978-7-115-56612-6
Price: 69.8 yuan
Analyze the blockbuster works of the business concept of "beautiful sense and profit", use aesthetic sense to obtain creative thinking and differentiated value, break the "data-only theory" thinking and management trap, and put forward specific practical methods and suggestions for "cultivating aesthetic consciousness".
06
"How to Find More Customers: Bonnie's Notes on Selling Customers"
Author: Bonnie
ISBN：978-7-115-59893-6
Price: 69.8 yuan
The first work of Bonnie, a sales consultant in all fields, uses the scene-based explanation method to unlock the problems of customer acquisition one by one, help you accurately find target customers, invite and visit efficiently, realize customer referrals smoothly, and quickly build a personal brand. Tuoke practical training manual, to help you continue to evolve through review.
07
"Chaos Small Team Management: Three Principles and Ten Practices for Leading a Team"
Author: Li Wenwang Rui
ISBN：978-7-115-59886-8
Price: 79.8 yuan
Dr. Li Wen, the founder of Chaos Tribe, is a blockbuster new work, which teaches you all the practical methods of managing a small team in Chaos, allowing you to mix ideas, sequence results, and build a team with great combat effectiveness.
Practice has shown that the small team approach can give full play to the initiative and enthusiasm of each member and improve the productivity of the entire team. In this book, the author uses the unique evolutionary and iterative idea of "mixing ideas and ordering results" to show us the practice of small cross-border teams without borders in multiple fields.
08
"Revelation 2: Building an Excellent Product Team"
By Marty Kagan, Chris Jones
Translator: Jiang Nan
ISBN：978-7-115-56798-7
Price: 89.8 yuan
This book is a blockbuster new work by Marty Kagan, the founder of Silicon Valley Product Group and a world-renowned thought leader of technology products, and Chris Jones, a partner of Silicon Valley Group, which brings together two years of thinking and insight.
From the perspective of the product owner, systematically expound on topics such as product, management, and organization. It is derived from internal product leadership training courses of companies such as Amazon, Apple, Google, and Netflix, and is extracted from the entire underlying methodology of top technology companies from making products to leading teams.
09
"Lean Recruitment: Building the Strongest Entrepreneurial Team"
Author: Zhang Jing
ISBN：978-7-115-39784-3
Price: 49 yuan
In the face of the upsurge of Internet entrepreneurship and the problem of quickly and massively recruiting ideal talents, the theory is combined with practice, and the latest lean recruitment theory and practice of entrepreneurial enterprises are explained in a targeted manner, and a comprehensive interpretation of "recruiting", "educating" and "retaining people" "Practical combat".
10
"Growing across borders: how to make the best choice when you are confused"
Author: Dong Jiayun
ISBN：978-7-115-61305-9
Price: 69.8 yuan
·Writing to you who are in the period of career transition, deep confusion or anxiety, using cross-border bottom-level mentality and practical tools to help you safely pass through the "cliff period" of life.
· Action Pai Qiqi, knowledge anchor Wang Runyu in the live broadcast room with a video number of tens of millions, Yin Muyan, an innovative investor and founding director of the Business Cognition Research Institute, and Li Jing, a best-selling author, are jointly recommended.
· Provide system solutions. Focusing on the concept and method of "cross-border", it provides a complete set of solutions with 50 basic methods, 100+ cross-border practical operation options, knowledge maps, cross-border toolkits, the same series of course systems and consulting systems.
· Strong practicality. This book is a guidebook + life canvas, focusing on breaking through stuck points and finding new growth points, and analyzing a large number of real cases to extract practical methods.