Today, with the vigorous development of cloud computing, in the process of promoting business development and achieving win-win results, value achievement is Amazon Cloud Technology's commitment to partners from beginning to end. In order to help partners achieve value and build a long-term path together, the 2023 Amazon Cloud Technology Partner Summit will kick off at the Shanghai World Expo Center on June 27!
The theme of this year's summit will be "Common Value Achievement", and we will look forward to cloud computing trends and cooperative development strategies with our partners, share industry solutions, discuss collaborative sales strategies and a new APN plan, and help partners achieve more value.
Grow together and work together
The cooperation system formed by Amazon Cloud Technology, partners, and end users is not achieved overnight, but gradually grows under the influence of many internal and external factors, and gradually evolves into a complex system with multiple subjects and intricate relationships.
In the process of evolution, partners play an increasingly important role. How to build an effective value system with partners has become an important issue before every cloud vendor.
After an in-depth observation of the development process of Amazon cloud technology and partners, industry experts "IT Creation Chronicle" condensed the development of the cloud computing partner system into "four conjectures" from the perspectives of innovation and transformation, cooperation models, etc. Citing this article from the source, we will discuss with you how to build a cloud partner system to better achieve a win-win situation with the continuous changes in technology and market.
Guess one
More important than cloud cost is driving innovation and transformation
Under the impact of multiple uncertain factors, the global economy shows signs of slowing down, and corporate IT spending will inevitably be affected. Cloud costs have thus become a hot topic. According to the latest forecast released by the well-known consulting firm Gartner, global IT spending will reach US$4.6 trillion in 2023, an increase of 5.1% compared to 2022. "As IT spending in areas such as cloud computing weathered the recession, CEOs and CFOs decided to spend more resources on digital business rather than cut budgets."
The cloud is not only the customer's IT infrastructure, but also a booster to drive business innovation and model transformation. Together with its partners, Amazon Cloud Technology and its partners jointly develop products and solutions to meet the needs of digital transformation in different industries, helping customers find a new balance between "cutting expenditure" and "open source".
Guess two
"One-to-one" cooperation is not enough
The multi-party collaborative composite cooperation model will be popular
Digital transformation has entered the deep water area, and the complexity of customer needs has increased exponentially. It is difficult for the "one-to-one" cooperation model to meet market requirements, and the cross-industry and cross-field composite cooperation model has become particularly important. How to integrate the technical achievements of different types of partners to form a more comprehensive set of industry solutions to help partners reach more customer resources and meet individual needs has become the core challenge of building a new cooperation system.
The Amazon Partner Solution Factory "Solution Factory" released by Amazon Cloud Technology integrates the services of many partners, provides complete solutions for different industries, helps customers accelerate business transformation, and has a good demonstration effect on the future direction of cloud computing.
guess three
Competition for ISV resources intensifies
A customer-oriented high-quality value chain is about to be formed
Among all kinds of partners, Independent Software Vendors (ISV) group is the most special existence, they are closer to the needs of industry users, and their technical capabilities are more prominent. From the perspective of end users, establishing a stable cooperative relationship in a bottom-up manner is the best way for Amazon Cloud Technology and ISVs to work together for a win-win situation.
Amazon Cloud Technology Marketplace is the crystallization of the above ideas: it is a carefully selected digital product catalog, where customers can easily find, purchase, deploy and manage the software and software from ISV needed to build solutions and operate their businesses. Serve. In 2022, Marketplace has made four more functional upgrades to help ISVs better serve customers.
In order to better help the development of Chinese partners, Amazon Cloud Technology has also released a number of projects to accelerate the growth of ISVs. Among them, ISV GO BIG empowers the full growth path of ISV, and plans to support hundreds of ISV partners in China to expand their business to the global market.
guess four
A Competitive Non-Zero-Sum Game in the Multi-Cloud Era
Adhere to security and promote development is the greatest consensus
Today, the multi-cloud model has become a mainstream trend. Relevant statistics show that 81% of companies or organizations that use cloud services in the world are accepting multi-cloud, and 90% of them say that multi-cloud can help them better achieve their business goals.
Russell said: Variation and polymorphism are the source of happiness. In the context of the cloud base driving the digital transformation of thousands of industries, cloud computing will greatly increase the penetration rate. In addition to being green and low-carbon, promoting customer business development on the basis of keeping the bottom line of safety should be the greatest consensus among enterprises today. In response to increasingly serious security threats, Amazon Cloud Technology and 18 partners jointly created the Amazon Security Lake solution, which integrates 50 security tools to help customers quickly detect threats and establish preventive measures in a timely manner, so as to store data in a more accurate way and Keep your data safe.