Recently, Cheung Kong Graduate School of Business EMBA 38 & Zhenzhi Technology launched an offline salon activity entitled "ChatGPT Application and Practice Preliminary Exploration" , which was given by Zhang Lijun, founding partner and CTO of Shanghai Zhenzhi Technology , mainly to decipher the recently popular ChatGPT What is it, share how to play ChatGPT, initially explore the changes and value ChatGPT brings to the enterprise and how to implement it in enterprise management, the activity process is full of dry goods, let's take a look!

The theme sharing content mainly revolves around the following topics:

1. What is the popular ChatGPT?

2. How does ChatGPT work?

3. What changes will ChatGPT bring to the enterprise?

4. How is ChatGPT applied in enterprise management?

01: What contributed to the generation of ChatGPT?

ChatGPT appeared at the moment when artificial intelligence and natural language processing technology are developing rapidly. The current technological progress and development in many aspects such as big data, computing power, and algorithm innovation have created ChatGPT's overnight fame:

1. Big data environment support: With the popularization of the Internet, the text data generated and shared by people continues to increase, providing a rich data source for training large language models.

2. Rising computing power: The development of high-performance computing hardware (such as GPU and TPU) and cloud computing has made it feasible to train large neural network models.

3. Continuous algorithm innovation: The continuous improvement of algorithms in the field of natural language processing, especially the emergence of the Transformer architecture, provides a basis for processing complex models with hundreds of millions of parameters.

4. Artificial intelligence application: More and more enterprises and users are interested in artificial intelligence technology, driving the demand for intelligent assistants such as ChatGPT.

5. Open research investment: Open cooperation between research institutions and enterprises such as OpenAI and Google in the field of artificial intelligence provides support for the rapid development of models and algorithms.

In conclusion, the emergence of ChatGPT benefits from various technological advances and social demands, and it represents an important achievement of natural language processing technology in understanding and generating text.

02: What is the popular ChatGPT?

Mr. Zhang Lijun started from the entrance of ChatGPT, and deciphered how the popular ChatGPT works, thus leading to the meaning of ChatGPT: ChatGPT (Chat Generative Pre-trained Transformer) is a large-scale language model based on the generated pre-trained Transformer architecture developed by OpenAI . GPT stands for "Generating Pre-Training Transformer", which is a neural network based on the Transformer architecture. ChatGPT can understand and generate natural language text, and can be used in various scenarios, such as answering questions , text generation , automatic coding , writing articles , machine translation, etc.

So how does such a "smart and capable" ChatGPT work? Immediately afterwards, Mr. Zhang Lijun dismantled the working principle of ChatGPT. He mentioned that the real function of ChatGPT can be summed up in four words: "Single word Solitaire" , specifically, it is to give it "arbitrary length of the above", it Will use "own model" to generate "next word". All ChatGPT can do is "generate the next word". The answers we see are all generated using the "same model" based on different "above".

So how does it answer those long content? GPT will combine the "next word" and "previous text" generated by itself into a "new text" and then let it generate the "next word" and repeat it continuously to generate "arbitrary length of text". ", this process is also called "autoregressive generation" . In this process, there are two factors that affect the results of GPT. In addition to the "above", the other is its "model" itself. The "model" is equivalent to the brain of GPT. To make it smart enough, it must be fully trained. By combining questions and answers into a question and answer example, it is used as a learning material for GPT, and the language model is continuously improved through Solitaire training. , At the same time, in the process of learning, GPT can master the ability to draw inferences from one instance, and finally use the rules it has learned to generate the answers that users want.

The basic principles of GPT can be summarized as follows:

1. The essential function of GPT is Solitaire

2. The long text is generated by the auto-regression of Solitaire

3. Only by training in advance can it generate the answers people want

4. The training method is to let it do word Solitaire according to the question and answer example

5. This kind of training is to let it learn "laws that can draw inferences from one instance"

6. The disadvantage is that it may confuse memory, cannot directly view and update what you have learned, and is highly dependent on learning materials

The basic principle of GPT seems uncomplicated, but its training is actually a complicated and progressive process. Mr. Zhang Lijun vividly introduced the three-step training phase of GPT through the example of a parrot:

The stage of " opening the book is beneficial ": Let GPT do solitaire for "massive Internet texts" to expand the model's vocabulary, language knowledge, and world information and knowledge. Make ChatGPT change from "dumb parrot" to "king parrot with super big brain"
"Template Specification" stage: Let GPT do solitaire for "high-quality dialogue templates" to standardize the dialogue mode and dialogue content of the answer. Turn GPT into a "knowledgeable parrot that understands the rules".
"Creative guidance" stage : let GPT adjust the model according to "human ratings of its generated answers" to guide it to generate human-approved creative answers. Make GPT a "knowledgeable parrot that understands the rules and can test".

03: How does ChatGPT work?

How can such a powerful ChatGPT be used for us and give full play to its value? Mr. Zhang Lijun provided us with the following ideas:

Game 1: chatting tool

The first thing to bear the brunt is ChatGPT's powerful chatting ability, which can have natural and smooth conversations with users in various scenarios. It can capture the contextual information in the input text and understand the user's intentions and needs; it can generate natural and coherent responses by predicting the next word; it can also adjust the output style according to the needs, such as formal, humorous or concise; at the same time it It is exposed to a large amount of knowledge in different domains during the training process, so it has high accuracy in answering questions. It can be used in various scenarios such as question answering system, content recommendation, article writing, code writing, machine translation, etc.

However, ChatGPT still has some limitations, such as the possibility of inaccurate or biased responses. In addition, its knowledge base is as of September 1, 2021, and may not be able to provide accurate answers for information after that date.

Game 2: Equipped with Yanqianyun enterprise service capabilities

Yanqianyun is a digital and intelligent business service platform dedicated to convenient inquiry, quick answer, and intelligent service for enterprise employees and customers . It aims to help enterprise service teams quickly solve problems, optimize service processes, improve service efficiency and service quality, and comprehensively Meet the business operation needs of enterprises, and enable enterprises to deeply understand customer needs, continue iterative innovation, and build core competitiveness in the digital age.

The four scenarios of IT service management, enterprise service management, customer service management, and intelligent service management accumulated by Yanqianyun are committed to bringing customers the ultimate user experience. On this basis, users are supported to freely expand business scenarios.

Equipped with Yanqianyun's enterprise service capabilities, the benefits that ChatGPT can bring to enterprises include but are far more than the following current applications:

Based on the capabilities of Yanqianyun's intelligent assistant, use ChatGPT to make the user's chat journey more humanized and accurate
According to the chat records of online customer service and users, use the text extraction ability of ChatGPT to conveniently generate work orders with one click
Use ChatGPT to extract the reply on the work order with one click, and quickly convert it into a work order solution
Use ChatGPT to extract the solution on the work order with one click, and quickly convert it into a question and answer

Game 3: Web API online call

Using the Web API Playground officially provided by OPENAI, online debugging can be performed to test the feasibility of different business scenarios.

Play method four: program call

Using the official interface provided by OPENAI, ChatGPT's excellent response capabilities can be integrated into various business systems, empowering business processes, and landing in various business scenarios of enterprises.

Play five: use ChatGPT Plugins

OpenAI plugins connect ChatGPT with third-party applications. These plugins enable ChatGPT to interact with developer-defined APIs, thereby enhancing the functionality of ChatGPT and enabling it to perform various operations. Plugins allow ChatGPT to do things like:

Get real-time information; for example, sports scores, stock prices, latest news, and more.
Get knowledge base information; for example, company documents, personal notes, etc.
Perform actions on behalf of the user; for example, book a flight, order food, etc.

Game 6: Third-party tools that apply GPT capabilities

The following are third-party tools that apply GPT capabilities. There are many application scenarios, so come and try them out!

Notion AI, journaling and article writing

Synthesia, generate anchors based on text

Resemble.ai, a tool for editing sounds

Midjourney, a tool for generating images from text

Disco diffusion / Dalle, AI painting, generate pictures through text description

Codedamn, self-taught programming platform

Github CopilotX, write and debug code through language chat

Cursor, write and debug code in the style of ChatGPT

04: What changes will ChatGPT bring to the enterprise?

The birth of ChatGPT will undoubtedly have a subtle impact on all walks of life. It will bring more intelligent working modes and natural human-computer interaction to enterprises, improve work efficiency, reduce costs, and promote software development into the future. In the new era of AI as the core, his influence is far more than the following:

1. Enter the software 2.0 era

With the development of artificial intelligence technologies such as ChatGPT, enterprises will usher in the software 2.0 era. In this era, traditional manual programming will gradually be replaced by automated machine learning algorithms, making software development more efficient and intelligent.

2. ChatGPT becomes a new generation operating system

ChatGPT has powerful natural language understanding and generation capabilities, and may become a core component of a new generation of operating systems. It can convert human language input into instructions that computers can understand, thereby simplifying the interaction process between users and devices.

3. New software programming model: AI writing paradigm

With the application of artificial intelligence technologies such as ChatGPT, enterprises may adopt a new software programming model, that is, the AI writing paradigm. In this mode, the AI system can automatically generate code, greatly improving development efficiency and reducing development costs.

4. More natural and intelligent human-computer interaction mode

ChatGPT can realize a more natural and intelligent human-computer interaction mode. The interaction method based on natural language can allow users to communicate with the device more intuitively and reduce learning costs. At the same time, chatbots and intelligent assistants can provide personalized services to meet the needs of users in various scenarios.

5. More intelligent and automated working mode

With the help of ChatGPT, enterprises can realize a more intelligent and automated working mode. For example, functions such as automated report generation, intelligent customer support, and real-time translation can improve the efficiency of business operations. In addition, ChatGPT can also help enterprises to continuously improve and innovate in various fields through continuous learning and optimization.

Therefore, ChatGPT will bring good news to enterprises in terms of improving customer service levels, improving work efficiency and accuracy, increasing data analysis and decision support, improving innovation capabilities, and creating new business models.

05: What is the application of ChatGPT in enterprises?

ChatGPT has such great creativity, so how to make this creativity truly implement in the daily management of the enterprise? As a provider of digital service center solutions, Yanqianyun uses the ability of ChatGPT to empower the service management of enterprises process, integrate and improve the efficiency of the "service flow" of the enterprise, so as to guarantee and accelerate the "value realization flow" and "product innovation flow" of the enterprise. For this reason, Mr. Zhang Lijun listed several application scenarios of ChatGPT in Yanqianyun:

Scenario 1: Connect with corporate WeChat and obtain information through dialogue

ChatGPT is connected to the enterprise WeChat, which can support users to chat with the robot on the enterprise wechat terminal, realize real-time inquiry and communication, and facilitate users to have warm conversations with the robot in group chats or in enterprise applications, which is beneficial to users' information retrieval and content Extracting the summary helps a lot.

Scenario 2: Combining Knowledge Base to Realize Intelligent Q&A

Combined with the ability of Yanqianyun's intelligent assistant, it can help users receive more considerate services in the robot link. During the service process, the content of Yanqianyun's knowledge base can be quoted to realize intelligent question and answer in the intelligent assistant.

Scenario 3: Extract the summary information of the dialogue

After the manual customer service session is over, it can perform semantic analysis and sentiment analysis on the content of the session, extract key information, and one-click bill of lading, which is of great help to improve the work efficiency of manual customer service, and can reduce the workload of many extractions and summaries.

Scenario 4: One-click work summary solution

Use the ability of text extraction and understanding to help the operation and maintenance personnel in the enterprise to extract the key information of the service order. Specifically, through the reply information of the work order, the communication process information for problem solving can be automatically summarized to form a solution, saving operation and maintenance personnel workload.

There are more scene applications, ChatGPT can help:

AI robot, combined with search engine to complete multiple rounds of dialogue
Auxiliary code writing and error correction
Human customer service chat dialogue quality inspection

Looking forward to exploring more scenes with you~

Cheung Kong Graduate School of Business EMBA38 & Zhenzhi Technology: A Preliminary Study on the Application and Practice of ChatGPT