1. LTD helps building materials companies cope with digital and intelligent transformation
The building materials industry is an important industry in China's economic transformation. The rise of cloud computing, big data, Internet of Things, artificial intelligence and other innovative technologies is promoting the transformation of the building materials industry to digital and intelligent.
For enterprises, the foundation of data-based transformation is to use data to complete the "cost reduction and efficiency increase" of the enterprise. Whether it is information technology, virtual reality or big data analysis, through the reorganization and transformation of business models and organizational Driving force to achieve higher user experience and enterprise value;
The building materials industry, like most traditional industries, is facing challenges from emerging Internet start-up companies. For example, traditional small stores that buy hardware are currently being impacted by Internet platforms such as Jincaibao. Now that the one-stop auxiliary material distribution platform is gaining momentum, these companies that disrupt the industry are gradually growing. Compared with traditional mechanical operation companies, the results of data operation companies are obvious;
Not only at the level of enterprise efficiency, but also the business model in the digital age is undergoing tremendous changes. Different from the clear distinction between B2B and B2C in the past, the boundary between B2B and B2C is becoming increasingly blurred now, gradually shifting to B2B2C. For enterprises, it is necessary to make rapid changes in the face of a more rapidly changing market. If the improvement of efficiency only determines the amount of profit, the response speed to the market determines the life and death of the enterprise.
Through LTD marketing SaaS platform collaborative services, procurement services, equipment after-sales services, etc., the two parties jointly explore new solutions for digital and intelligent platforms, empower building materials companies to change from process-driven to digital-driven, and effectively promote industrial service-oriented transformation and innovation.
Therefore, many friends in the field of building materials have come to us to upgrade the official website. LTD, as the implementation deliverer in the field of digital SaaS website customization, has nearly 100 building materials customers such as Shandong Hans Nord, Jiangxi Caiping, and Jincheng Jianniu Metal Casting. Experience, including extensive implementation experience in the compliance of construction materials industry websites.
Jiangxi Caiping Building Materials Co., Ltd. official website (PC + mobile terminal)
Shandong Hans Nord International Trade Co., Ltd. Official Website (PC+Mobile)
2. Understand the universal value of digital official website
Today, when information flow advertisements are overwhelming, promotion channels emerge in endlessly, and marketing methods are changing with each passing day, many companies seem to be a little confused, spending high production costs and labor costs, choosing to build a digital corporate official website. What are the actual values?
1. Establish corporate brand image
Establishing a corporate brand image is very important for every business. A good brand image is an advantageous weapon for a company to gain a foothold in the market, allowing users to easily remember the company's products or services and form a sense of identity for them.
The brand image of an enterprise consists of two parts, tangible content and intangible content. The tangible content in the brand image is the most basic basis for generating the image, also known as the functionality of the brand, that is, the ability of the brand product or service to meet its functional requirements. The tangible content of the brand image closely links the kinetic satisfaction provided by products or services to consumers with the brand image, so that people can organically combine its functional characteristics with the brand image as soon as they come into contact with the brand, forming a perceptual understanding .
2. Improve corporate reputation
Enterprise reputation refers to the credit and reputation obtained in its production and operation activities, and it is the public's social recognition of enterprise behavior. Enterprise reputation is an intangible capital of an enterprise, and a good reputation is a strong support for an enterprise to seek development and gain a competitive advantage based on the market. A high-quality corporate official website, reasonable information release and public opinion guidance can promote all aspects of the company from a positive perspective, and gradually form a good image for users. This plays a very important role in reducing financing costs, regulating commercial risks, improving business management, increasing social popularity, and expanding market share. Therefore, shaping the good reputation of the enterprise is a problem that every enterprise should pay attention to and focus on solving. According to a search habit of current users, no matter how good your products and services are, they will habitually search for your website through search keywords, hoping to learn more about the company through the official website.
The main contents of corporate reputation are: product reputation, service reputation, competition reputation, financial reputation, business reputation, bank reputation and other reputations.
3. Brand promotion function
An enterprise's official website is also a website. Enterprises can use the official website as a brand promotion channel, reasonably use SEO optimization and promotion knowledge to promote it, and at the same time do bidding to enhance the exposure rate of the enterprise's official website in search engines. Because the current search habits of Internet users are still based on keywords, the concept is that official information is correct and authoritative. Therefore, after the enterprise completes the construction of the official website, it can use the website optimization technology to optimize and rank its own website on the Baidu homepage, so that users can find the enterprise website when searching for keywords, so as to further understand the enterprise's products or services.
4. Product display function
Product display is a basic function of an enterprise's official website, which mainly displays the enterprise's products on the website through product introductions, news updates, etc. The ownership of the official website belongs to the enterprise, so the enterprise can display the details and characteristics of the product to customers in the most comprehensive and unrestricted 24/7, allowing customers to view it anytime and anywhere. The display of products on the company's official website is helpful for customers to have an in-depth understanding of products and facilitate the formation of transactions. For example, Hans Nord's official website will display all the company's products and departments on the official website for customers to read and understand.
5. Spread corporate culture
Corporate culture is the sum of business philosophy, business purpose, business policy, values, business behavior, social responsibility, business image, etc. formed in the actual business activities of the company. The soul of survival, competition and development. Corporate culture is a manifestation of the enterprise and also an intangible asset of the enterprise.
The official website of an enterprise is a website based on the enterprise itself, which carries the most comprehensive and authoritative information of the enterprise. Its promotion and dissemination on the Internet is a kind of dissemination of corporate culture. It belongs to the external communication in the communication of corporate culture. It is helpful to shape the brand image and enhance the reputation of the enterprise.
6. Online sales function
Website sales are the ultimate goal of online marketing, and corporate official websites can also achieve this function. When building an official website, an enterprise can introduce the e-commerce module into the website, and then use the e-commerce model to optimize and market this function. Finally, it will expand the sales market for the enterprise and increase the profit of the enterprise. This is another powerful online transaction function of the company's official website in addition to publicity and promotion. For example, Hans Nord's official website has the function of placing orders directly online.
7. Release information
Enterprises can publish information and information on their official websites, and such information is generally considered by customers to be official information, the most authoritative and authentic information. There are a lot of information that companies can publish on their official website, such as official news, product information, contact information, etc. This information helps companies establish contact with target customers and potential customers. When users want to know a certain product or information of the company When you are in the market, you will habitually search the website to find out. For example, Jianniu Casting will release some information about new products on its official website when it releases new products.
8. Expand sales channels
The Internet is a timeless, regionless, and open market. When an enterprise puts its official website online on the Internet, it can conduct online marketing through the official website, and display the products or services it wants to show to users through the official website. Establish friendly links with multiple related platforms to expand the company's sales channels. Finally, through website optimization and other methods, the ranking of the official website is improved, so that users can quickly know and understand the company through the official website.
The function of the enterprise's official website may continue to increase in value with the development of the Internet, so it is recommended that enterprises must conscientiously build their own official website and effectively maintain the official website.
In a word, with the advancement of globalization, enterprises are increasingly required to communicate information inside and outside the industry with the outside world. When the time is ripe, this kind of information communication will become a potential transaction. Therefore, some trade fairs are often held in the industry. ,exhibition. On the Internet, the communication of information is very convenient and cheap, and the official website of the enterprise carries such functions and functions, which is absolutely indispensable.
3. Building materials enterprises must have " four major capabilities "
Combining with the above, in today's increasingly high traffic cost, we need to empower the "four major" digital capabilities of the official website, so that the official website can become the core territory that can bring a steady stream of customers.
Official publicity ability: subvert traditional website building and redefine corporate official website
Material capacity: content editing is easy to use, and batch processing is faster
Link ability: Link media accounts to achieve drainage, promotion and management
Data capabilities: visual data, precise analysis, automatic collection
A screenshot of some data in the background of the official website of Jianniu Metal Casting Co., Ltd.
4. LTD editor upgrades digital website construction
Shandong Hans Nord International Trade Co., Ltd.
Founded in 1997, it belongs to Alpine Group. In 1998, Gaoshan Group became the largest plywood manufacturer in China. In 2000, the products began to export to Europe, Southeast Asia, Middle East and other countries. In 2006, we established our own export company Hannuo. In 2014, we established a second factory. In 2022, we established the third factory, and the company's business scope has developed from simple plywood manufacturing to import and export trade, aluminum trade, catering industry, etc. We have CE, ISO, FSC, AS/NZS, CARB/TSCA certifications. At present, our products are exported to more than 50 countries around the world, and the annual turnover of Alpine Group reaches 200 million US dollars.
Jiangxi Caiping Building Materials Co., Ltd.
The original factory is in Jiujiang, Jiangxi, and the name of the factory is: Rainbow Sidewalk Board Factory. Due to the demolition and relocation to the new company, it has been renamed Jiangxi Caiping Building Materials Co., Ltd. The enterprise integrates production and sales, has standardized production workshops and storage yards, and has been in operation for 20 years. It has a complete and scientific quality management system. The main products are: municipal road permeable bricks, ceramic permeable bricks, sponge city PC sesame permeable bricks, community square grass planting parking bricks, garden landscape wharf interlocking blocks, water conservancy slope protection bricks, cement roadside stones, etc. The company strives for survival by quality, Committed to providing better quality products for urban construction, and has an excellent service attitude, and is proud to win customer satisfaction.
Jincheng Jianniu Smelting and Casting Co., Ltd.
Located in Jincheng City, Shanxi Province, it is an enterprise integrating production, sales and after-sales of ductile iron pipes. The Jianniu brand has been established for nearly 20 years. It has always adhered to the spirit of ingenuity and casting, adhering to the business philosophy of "survival by quality, development by reputation", and has been deeply involved in the field of ductile iron pipes.
The self-built cast pipe factory produces ductile iron pipes of various specifications from DN80 to DN2600, which can be customized according to customer requirements. The products are mainly used in municipal water supply pipe network, municipal drainage pipe network, water conservancy water supply pipe network, urban and rural integrated pipe network transformation, etc., and are ideal pipe materials for water pipe network.
In terms of sales layout, Jianniu implements a sales system combining online and offline. The online is divided into five major sales areas to expand the influence of the Jianniu brand, and offline dealers are all over the country. A diversified and multi-channel sales model is an important strategy for the sustainable development of Jianniu.
Marketing SaaS based on LTD ideas such as Jiangxi Caiping, Jianniu Smelting and Casting, and Hans Nord have upgraded and iterated the old website of the building materials industry, and released a digital official website with official publicity capabilities, material capabilities, link capabilities, and data capabilities. In order to better improve organizational efficiency, reduce coordination costs in operations, help companies improve performance, and continue to maintain their leading positions in the industry.