Leidi.com Lei Jianping June 30
Giant Star Legend Group Co., Ltd. (abbreviation: "Great Star Legend") recently restarted its IPO and started a road show.
The issue price announced by Superstar Legend this time is HK$4.25. It plans to issue 126.6 million shares and is expected to raise 538 million yuan. It is expected to start trading on July 13, 2023.
Superstar Legend passed the listing hearing on the Hong Kong Stock Exchange on May 24, 2023. It was originally planned to go public on June 13, 2023, selling 126.6 million shares at an issue price range of HK$5.5 to HK$6.3 per share, with a maximum fundraising of 800 million Hong Kong dollar.
However, Superstar Legend's last road show was cold and subscriptions were severely under-subscribed. The issue price of Superstar Legend has been lowered by up to 32.5% from the initial issue range.
Superstar Legend also brought in two cornerstone investors this time, namely Blink Field and NetDragon under Jiangsu BBK Real Estate Co., Ltd. Among them, Blink Field subscribed for US$15 million and NetDragon subscribed for US$3 million.
Highly bound singer Jay Chou's annual revenue is 344 million
Superstar Legend is a company closely tied to singer Jay Chou, focusing on selling health management products and skin care products through various channels (mainly through social e-commerce channels such as WeChat). During the Track Record Period, the major products of Legend of Great Stars included Motong Bulletproof coffee and skin care products.
According to the prospectus, the revenue of Superstar Legend in 2019, 2020, 2021, and 2022 will be 86.585 million yuan, 457 million yuan, 365 million yuan, and 344 million yuan respectively; the gross profit will be 56.61 million yuan, 233 million yuan, and 227 million yuan respectively. Yuan, 223 million yuan.
From the end of 2021, Superstar Legend has started to cooperate with Liu Genghong and Liu Genghong's spouse, Ms. Wang Peiyun, to promote healthy diet and lifestyle as well as Superstar Legend's products through the online short video platform. In 2022, Superstar Legend will also start to use the two-dimensional style avatars of Liu Genghong and Ms. Wang Peiyun, namely "Coach Liu" and "Vivi" in product promotion.
Superstar Legend's operating profits in 2019, 2020, 2021, and 2022 were 22.72 million yuan, 75.63 million yuan, 42.89 million yuan, and 64.9 million yuan; the adjusted profits were 22.72 million yuan, 80.36 million yuan, 69.93 million yuan, and 77.17 million yuan. Yuan.
Specifically, the revenue of Superstar Legend in 2021 and 2022 will both decline. Among them, the revenue in 2022 will decrease by 5.8% compared with the previous year, but the net profit will increase by 51.3%, and the net profit after deducting non-profits will increase by 10%.
As of December 31, 2022, the cash and cash equivalents held by Superstar Legend were 183 million yuan.
Giant Star Legend claims to be the largest company in China's bulletproof beverage market, and also claims to be a fast-growing new retail operator in China. A company that realizes fast cash and harvests quickly.
The superstar legend itself has no core competitiveness. Once the star's influence fades or activities decrease, it will have a huge impact on the company's development, which in turn will lead to a decline in revenue and profits.
Jay Chou's mother is a shareholder
The core management of Giant Star Legend is mainly people from Taiwan, China. The executive directors are Ms. Ma Xinting, Dr. Qian Zhongshan and Lai Guohui; the non-executive directors are Yang Junrong and Chen Zhong; the independent non-executive directors are Dr. Xue Jun, Yang, Dave De and Ms. Zhong Jingyi .
Fang Wenshan is a Chinese pop music lyricist, music producer and chief cultural officer of Superstar Legend.
Before the IPO, Ms. Ma Xinting, the founder, controlling shareholder and executive director of Superstar Legend, held 27.6% of the shares; Yang Junrong, the founder and non-executive director, and Ye Huimei, the founder, controlling shareholder and Jay Chou’s mother, held 27.6% of the shares; Chen Zhong held 9.2% for shares;
Lai Guohui, the executive director and chief financial officer of Superstar Legend, holds 13.8% of the shares, He Zhicheng directly holds 13.8%, He Zhicheng and Ms. Zhang Jing hold 2.4% of the shares through Long Precise, and Bradbury holds 5.5% of the shares. Ma Shoucheng and Li Qiuyuan are the younger brother and sister-in-law of Ms. Ma Xinting respectively.
———————————————
Lei Di was founded by Lei Jianping, a media person. If you reprint, please indicate the source.
