4P documents are commonly used tools in marketing to plan product marketing strategies and implementation details. The following is a template of a 4P file, which can be modified and expanded according to the actual situation:
Product product
name: [product brand name, model, etc.]
product features: [product features, performance features, etc.]
positioning and analysis: [product core competitiveness, market positioning, advantages and disadvantages]
target audience: [Product target consumer, customer value, etc.]
Price (Price)
Pricing strategy: [Product price strategy, pricing standards, profit margin, etc.]
Promotion strategy: [Product promotion method, promotion timing, gift giving, etc.]
Preferential policies: [Product preferential plan, membership system, etc.]
Channel (Place)
distribution channel: [Product sales channel combination, dealer relationship, etc.]
Logistics distribution: [Product distribution mode, delivery method, freight policy, etc.]
Promotion (Promotion)
brand Marketing: [product brand strategy, brand reputation, etc.]
Advertising: [product advertising, media selection, creativity, etc.]
Promotional activities: [product promotion methods, discount sales, marketing activities, etc.]
The above is a basic 4P document You can modify and expand the template according to the actual situation, such as adding market research, competitive analysis, etc., to enhance the effectiveness and forward-looking of the marketing strategy.