Design is a matter of using the brain, and development is also called moving bricks, which is physical work——Inscription
Internet thinking is different from traditional business thinking. Traditional business generally sells real products, but the Internet is different. Internet companies mainly rely on users and traffic to obtain revenue. Liu Jiren, President of Neusoft, said: The value of the Internet lies in connections, and every connection is important. is a value. The three major Internet companies we know, Baidu, Ali, and Tencent are not mainly based on physical operations. Their biggest profit point lies in the number of users. Baidu relies on search portals to connect users and websites, and Ali relies on Taobao for shopping (now there are more Alipay cashless payments. ) to connect users and businesses, Tencent relies on social networking to connect people, and JD.com connects users and businesses through B2C.
In the Internet age, business activities have undergone such a change. Instead of buying a machine to make money (such companies focus on sales, development is auxiliary), we sell one more user and earn one. Word of mouth, then there will be more users, and then other ways to make money from users. Xiaomi is a very good example. Xiaomi lowers the price of mobile phones to a very low level, but with the same configuration, no manufacturer has the courage to set the price as low. I suspect that Xiaomi’s price is lower than the cost, which is from the user’s point of view. What about from a business perspective? Lei Jun said that Xiaomi has never monopolized the market. What they have brought is an ecological circle. People who join this ecological circle will benefit, and those who join this ecological circle will of course give Xiaomi a part of the profits. So Xiaomi won't lose money. Going back to the user’s point of view, the first generation of Xiaomi mobile phones was cost-effective, well-optimized, and playable, and accumulated a large number of users. Later, Xiaomi’s mobile phones had countless more advertisements than other mobile phones or even their previous generations of mobile phones. But there are certain risks in doing so. Once the promotion is slow or stuck, the imitators will catch up and have an impact on themselves. And although the future is open, but the initial investment is too much, whether it can live into the future is also a problem.
Of course, in addition to relying on advertising revenue, services can also be sold. Free user experience is average, and member users open advanced functions. This is also a very important point of Internet thinking. It is such a process that the major Internet companies have taken up the market from losses at the beginning, then grabbed profits through advertising, and now they are advertising with VIPs. Of course, it is not suitable for start-up companies just getting started. In the initial stage, we must provide the best quality service to improve word-of-mouth and develop users. When the service quality can be improved in the future, better services can be provided to advanced users. You must not lower the service quality to classify when the service quality cannot be improved, and you will be scolded.
Another thing is to sell software. Xbox, ps4, and wii game consoles are such ideas. Hardware and software are sold separately. The hardware is limited, and it loses its value after being used. The way to increase its value is to continuously provide supporting software to expand the hardware functions. For consoles, it's publishing games. But developing games also requires cost, and this part of the cost must not be added to the game console to obtain it. Games have to be sold separately. For users, it means that the game console I bought for thousands of yuan has been used and useless, and only a few dozen more yuan can be used again. Everyone will only buy a game console once, but games can be continuously developed and sold. Of course, the key is to launch new games and expand new functions as soon as possible, and it is best to attract freelance developers to participate. winPhone failed because of insufficient applications, kinect failed because of insufficient applications, and VR was not as popular as it was hyped because there were no breakthrough applications.
Games are also software, which involves the importance of software design. I originally wanted to talk about software development, but developers only work according to the requirements of designers, and good design is fundamental. Let’s talk about the software first. Think about the smart hardware we come into contact with, such as the Xiaomi bracelet. What can be operated through the bracelet itself is to check some information or measure the heart rate. More advanced functions such as wristband settings, exercise statistics, and sleep monitoring are all interactive through software, and even some smart devices have only one switch all over the body, and the others are all operated through APP. Is there such a time when we need a function, and it takes a long time to find it after opening the APP, or we don’t know where it is until we ask Baidu if we don’t find it at all, which will affect the user experience. As for the consequences of affecting the user experience, I will not go into details. Please refer to related articles on the importance of user experience. In short, users are God, and everything we do is based on users.
Software design is a science, how to put important functions in a prominent position? How to put commonly used functions in an easy-to-find position? How can I simplify the number of actions for each operation? are very important. If there is comparison, there will be superiority and inferiority. Compared with similar products, any defect will be infinitely magnified by users. Too many details, anyway the solution is to iterate the software. Development--improvement--redevelopment--re-improvement--re-development--test--re-development--release.
To sum up, Internet thinking is very important, users are very important, services are very important, software is very important, and software design is very important.