1. Project overview
1.1 Project background: I am a stewed meat lover. I have liked to eat all kinds of stewed vegetables since I was a child, especially duck neck, chicken feet, and pig's trotters. I found that there are many lo-mei shops in the market now, but the quality is uneven. Some lo-mei are not clean, some are not tasty, and some are too spicy or too salty. I want to open a lo-mei takeaway shop to provide consumers with clean, delicious and healthy lo-mei, so that they can enjoy the authentic lo-mei flavor at home.
1.2 Project goal: My business goal is to achieve sales of 1 million, profit of 500,000 within one year, and payback period of 6 months. I mainly receive orders and publicize through the food delivery platform and my WeChat official account, and use my spare time to make and deliver lo mei. I will launch different promotions and new varieties according to different seasons and festivals to attract more customers.
1.3 Project content: My lo-mei takeaway shop mainly provides the following products:
Braised duck series: including duck neck, duck wings, duck tongue, duck heart, duck liver, etc. Made with fresh duck, soaked in a special marinade for more than 24 hours, so that the duck can fully absorb the flavor of the spices, and then simmered slowly until soft and rotten. According to the taste preferences of customers, different spiciness and fragrance can be selected.
Braised pig series: including pig trotters, pig ears, pig knuckles, pig skin, etc. It is made of high-quality pork, boiled with old soup and spices to make a rich marinade, and then cooked in a pressure cooker until the pork is elastic. According to the taste preferences of customers, different spiciness and fragrance can be selected.
Braised chicken series: including chicken feet, chicken wings, chicken hearts, chicken livers, etc. Made with fresh chicken, marinated in pickled pepper water or five-spice brine for more than 24 hours, so that the chicken is fully flavored, and then cooked slowly until soft, tender and refreshing. According to the taste preferences of customers, different spiciness and fragrance can be selected.
Braised eggs series: including quail eggs, preserved eggs,