Recently, Long Ge discovered that ozon, a cross-border e-commerce platform in Russia, is quite popular when he was browsing domestic social media, so he planned to come and take a look at the popularity. Some friends who have little contact with the Russian market may not know this platform well. Ozon is the only comprehensive multi-category e-commerce platform in Russia. It has developed very rapidly in recent years after opening up the Chinese region to attract investment, and it is known as the "Russian Amazon". Today, Brother Long is here to talk about what you should pay attention to when operating ozon if you are a novice.
Products on shelves
1. The description of the title and copy should be accurate and concise. If it is too complicated, it will not be easy to pass the review, and it will not be conducive to buyers to read. It is best to include the product type, brand, and attributes, and there is no need to mention too many others.
2. Pay attention to the translation of the title and copy of the product, and it is best to use some more authentic expressions.
3. Do not sell some prohibited items, go to the official website to understand their regulations before selling, for example, some medical equipment, animal and plant products, weapons, etc. are not allowed to be sold.
4. If you want to add videos, you cannot exceed five.
5. The default number of products on the shelves is 500, which will increase through your sales in the future.
product marketing
1. You can choose to use the number of clicks and impressions as the promotion purpose, and the minimum daily budget is 550 rubles.
2. On ozon, you can buy services that help products improve their search results. Ozon will take a commission from the promoted products, and the minimum fee is 7%.
3. You can attract traffic on overseas social media platforms by yourself, open a few more accounts to advertise for yourself, and then use adspower to prevent associations and ensure the independence and security of each account, otherwise it is not easy to be banned. You can also use the window synchronization function of his home, one-click to open, one-click to arrange windows, and synchronize operation pages to save time and improve operational efficiency.
4. Ozon has an evaluation point mechanism. You can get 150 points for text evaluation, 200 points for evaluation with pictures, and 200 points for evaluation with video. These points can be used to pay ozon's service commission.
Logistics Services
1. Ozon partner logistics providers include GBS Broker/Hecny/unitrade express, etc.
Among them, integrated logistics: Russia Post, GBS-Broker, Leader; for non-integrated logistics, buyers need to find freight forwarders themselves.
2. The delivery time needs to be within 5 working days after purchase. If you need to return the product, the address must be the same as the delivery warehouse. The overall return rate of ozon is 1%.
3. Pricing company: selling price = (cost * product profit margin + international shipping fee) / (1 - platform commission - promotion fee rate 10% - goods damage 10% - cash withdrawal fee) / exchange rate
Summarize
The operation of ozon is actually not much different from the current big platforms such as Amazon and Wal-Mart, mainly because of the different regions. Russia is relatively close to our country geographically, so it is more convenient in terms of logistics. If you have relevant resources, you might as well give it a try directly. Brother Long personally thinks that this platform is very good in terms of traffic and sales.