What are marketers most afraid of? "Invalid leads" must be one of them. In marketing activities, the vast majority of orders start from obtaining leads. Leads are the key bridge between users and brands/advertisers, which means potential transactions.
This also means that for brands/advertisers whose conversion goal is to collect leads, the efficiency of leads is one of the most important assessment factors.
How to improve the efficiency of leads on the marketing landing page can start from the following aspects:
1. Clear and definite page positioning and goals
First of all, it is necessary to clarify the goal of the landing page and the target customer groups. The copywriting, design, tonality and other aspects of the page should be consistent with the goal to avoid confusion and misunderstanding for users.
2. Simple and clear information architecture
The information structure of the landing page should be concise and clear, allowing users to quickly understand the main content and information of the page. Key information should be prominently presented, such as page titles, subtitles, labels, buttons, etc. to attract users' attention.
3. High-quality content and presentation methods
The content of the page should be persuasive and attractive, allowing users to feel the value of the brand or product. At the same time, the presentation method should be clear and clear, such as displaying product features and advantages through pictures, videos, etc., so that users can better understand the product.
4. Efficient and convenient verification components
In order to help advertisers better obtain clues that meet the assessment objectives, calibrate "invalid clues" in marketing, and dig out the root causes behind the appearance of different clues, Qingye provides advertisers with a "SMS Verification" component on the landing page. SMS verification method to verify the authenticity and validity of clues.
Specifically, by sending a text message to the mobile phone number provided by the user, requiring it to reply with a specific verification code to confirm its authenticity. Through SMS verification, the generation of invalid clues can be reduced to a certain extent, and the authenticity and accuracy of clues can be improved.
The advantage of SMS verification is that it quickly verifies the authenticity of leads, saving marketers time and effort. At the same time, since SMS verification requires users to actively reply, it can ensure that the collected clues are all potential users with certain interests and needs, and are more likely to be converted into orders.
In addition, through SMS verification, brands/advertisers can also establish a certain relationship with users, laying the foundation for subsequent marketing and communication.
If the first three optimization directions require more energy and cost from brands/advertisers, then verification via form SMS is the most efficient and convenient way. When users use Qingye to build a marketing landing page, they can greatly improve the effectiveness of leads by purchasing SMS packages and adding the "SMS Verification" component to the form. Each lead only costs 0.089 yuan.
On the landing page of the marketing form, "SMS verification" is a very valuable means and tool that can improve the effectiveness of leads, bring more opportunities to close orders, and help brands/advertisers save marketing costs.