On June 8, Kaspersky held a media meeting in Beijing, sharing its view on possible changes in the threat landscape in the security industry in 2023, and explained and looked forward to Kaspersky's business development in recent years.
【Kaspersky Greater China General Manager Zheng Qiliang】
"In the first half of this year, the growth rate of Kaspersky's business in the Chinese market has exceeded that of last year by more than 20%. After the epidemic, everything seems to return to normal. In the future, Kaspersky will continue to invest in the Chinese market. In the high-end security In the field of technology, dealing with complex APT attacks and network threat attacks is Kaspersky’s strength.” Zheng Qiliang, general manager of Kaspersky Greater China, said that in view of the current situation of network security incidents such as data leakage and ransomware attacks that have paralyzed many companies, Kaspersky is fully committed to helping businesses address challenges beyond their control to address the ever-changing threat landscape and ensure a more advanced and digital future.
Since 2012, Kaspersky has focused its business on enterprise products, ranging from small and medium-sized enterprises to large enterprises and government customers. Since 2013, Kaspersky's business-level market (B2B) business has developed rapidly, accounting for more than 80% of its business. In 2022 Kaspersky's overall business, more than 50% of the business will come from the contribution of the key customer market, and the other 30% will come from the SMB business. Due to the free relationship of the domestic stand-alone market, the B2C business, which was once the largest in the early days, is now Only a small part.
"In recent years, Kaspersky has maintained a business growth rate of 20%-30% every year, of which 60% to 70% of the revenue comes from the contribution of the large customer market." He said.
Supporting Xinchuang is an important mission of Kaspersky
"In every market stage, we have to face different challenges." Zheng Qiliang said that Kaspersky is currently facing the biggest challenge, but also the biggest opportunity, that is, the historical moment of promoting Xinchuang in China. In addition to doing a good job in the existing business, we must also strive to enter the circle of Xinchuang.
"Kaspersky fully understands and supports the government's demands, strives to actively pass the domestic Xinchuang product and security tests, and then vigorously supports domestic users. This is the most important mission of Kaspersky in China at present." Zheng Qiliang said.
Referring to the market target for 2023, Zheng Qiliang expressed the hope that through hard work, Kaspersky Greater China will strive to achieve a growth rate of more than 50% in the OEM business, a growth rate of more than 35% in the key customer market, and a 10% increase in the SMB market. 15% growth. "Although the B2C stand-alone business is relatively small at present, Kaspersky still maintains a growth performance of 10%-15% every year. You must know that Kaspersky may be the only security brand that can charge for the stand-alone business." He said.
A more complex security landscape may emerge in 2023
Jin Ye, a senior security researcher at Kaspersky Security, introduced Kaspersky's outlook on advanced persistent threats (APTs), defining changes in the threat landscape that will occur in 2023. Among the forecasts for the year ahead are attacks on satellite technology, mail servers, an increase in destructive attacks and data leaks, hacking of drones and the next major cyberespionage attack.
【Kaspersky Security Senior Security Researcher Jin Ye】
According to statistics, a large-scale and influential cyber epidemic usually occurs every 6 to 7 years. The last such incident was the infamous WannaCry ransomware worm, which exploited the extremely powerful EternalBlue vulnerability to automatically spread to vulnerable computers. Kaspersky researchers believe there is a high probability that the next WannaCry-like event will occur around 2023.
“It is clear that 2022 is a year of major shifts in the world’s geopolitical order and ushers in a new era of instability. Some of our predictions focus on how this instability will translate into nefarious cyber activity, while others focus on Reflects our view of which new attack vectors attackers will explore. Better preparedness means better resilience, and we hope our assessment of the future will enable defenders to harden their systems and more effectively defend against cyberattacks ’” Jin Ye said.
Unregulated use of AI may bring huge risks to human beings
With the growing popularity of ChatGPT. At present, almost everyone is using and testing ChatGPT-related AI large models in various ways. In the process, it may pose certain security risks.
First and probably the most important risk is information leakage. Many companies and individuals are trying to input part of their data and information on the Internet, ignoring the information leakage that this move brings to them. Fortunately, many professional companies have begun to block Internet services in this area to avoid the risk of information leakage.
Secondly, if humans use the answers provided by large AI models such as ChatGPT directly as the basis for decision-making, it may also lead to great risks. At present, in many tests, ChatGPT will also make mistakes in some very simple calculation links, and even fabricate some reference materials. Once human beings abuse such results, they may bring potential risks to themselves.
However, Zheng Qiliang also said that everything has two sides. If it is properly controlled, AI is indeed a good tool. Kaspersky has begun to use AI technology to help itself complete network security defense and analysis in the past ten years, and the application degree is very mature.
At present, more than 90% of the attack events in the Kaspersky system are processed by AI means.
In the specific general business, Kaspersky engineers also tried to let ChatGPT help generate reports for virus detection, which did save a lot of labor costs.
At the same time, in the analysis of threat attacks, a large type of work is to do data comparison, compare what kind of organization has done what kind of behavior, these tasks may be effectively shared by AI.
In Zheng Qiliang's view, Kaspersky will not only pay attention to the development of the entire AI industry, use AI applications to help complete more automation tasks, but also pay attention to whether AI will bring some unforeseen threats.
"ChatGPT is a good thing, but humans must make good use of it, or use it carefully. Humans need to learn to use magic to defeat magic." Jin Ye said.
"It is very important to let AI go in the right direction. When managed properly, it can really help us optimize workflow and improve work efficiency. But once AI is out of control, it is another world. None of us want to see Human conflicts come from AI's misjudgment, and this is entirely possible, and many scholars and prophets have already talked about this matter." Zheng Qiliang said.
Kaspersky has already paid attention to the possible security risks caused by AI. Zheng Qiliang said, "We can think about it in a different way. For example, Kaspersky regards the anti-drone solution as a very important topic this year. It seems that it has nothing to do with viruses, but when we find that the drone is not normal When we take action, we will specifically understand what kind of dangerous purpose it is based on, and even choose whether to shoot it down in the end."
The idea of "anti-drone" may be the same as AI security. Zheng Qiliang believes, "If it is found that inappropriate use of AI may cause it to have some 'specific bad purposes', it may be necessary to judge its abnormal behavior and deal with it like a drone. Ultimately, we hope that AI Proper use can improve the lives of our species."