With the gradual expansion of the scale of Xiaohongshu, the number of active users is gradually increasing, and many people will also have a question: why there are so many monthly active users, but no one likes their own Xiaohongshu. Today I’m here to talk to you about this issue. Why no one likes Xiaohongshu, and what circumstances can cause this phenomenon?
1. What circumstances lead to the phenomenon that no one likes Xiaohongshu?
1. Always find the reason from yourself
The great possibility is that your own content is not attractive enough, and different situations will arise depending on the content. One is that it can only be satisfied with the content of the initial flow pool, but there is insufficient support to go to the next flow pool, which will naturally stagnate after a certain period of growth. One is that it was not very good at the beginning, so no one likes it all the time, but there will be a small amount of views.
2. Objective reasons
If some account owners or brand operators self-check the above situation and find that nothing is right, it is very likely that this note violated a rule of the Xiaohongshu platform. This is also one of the main reasons why no one likes Xiaohongshu.
2. Why no one likes Xiaohongshu?
1. Note violation
No one likes the notes, and the number of likes is very small. It may be that the content of the notes has certain flaws or the performance is not so good, but there is another reason that the notes have some violations.
Then how to tell whether the note violates the regulations? One way is to use French fries to test the contents of the content to heat up. If it shows that it is not suitable for promotion, it is likely to indicate that your content has violated the regulations. Moreover, the content put on French fries is now subject to two-line review. With the stricter review mechanism, many operators will be forced to change some of their extensive methods to avoid violations as much as possible. Having said that, instead of learning from mistakes, it is better to directly prevent them.
2. Account violation
The second is account violation. There are many cases of account violations. Here are some common reasons.
①Multiple accounts on one device
One device has multiple accounts to log in. Generally speaking, as an ordinary person, we will have a common device. If this common device has several accounts, the traffic will be restricted. Therefore, it is best to log in at most two accounts for one device account to avoid Limiting.
②Avatar and nickname violations
As Xiaohongshu strengthens its own integrated construction, operations that can be directly placed on the avatar and nickname of the contact information like before are not allowed. So in order to avoid this situation, try to keep the personalization and uniqueness of the avatar nickname.
③Violation of personalized signature
The personalized signature is also the same as the second point. Generally speaking, it is to make a reasonable ordinary account. Once the system recognizes that you are a troll, zombie account, or marketing account, then you will get the system's focus, and even limit the flow in violation of regulations.
3. How to increase the likes of Xiaohongshu?
1. High-quality note content
High-quality notes not only need high-quality content, but also the title, cover, and topics must be done well. A good cover and title are the key to attracting users to click in. If this is not done well, no one can read the text no matter how good it is. arrive. In addition, pay attention to the layout of keywords. The ranking of keywords can also increase traffic to your notes.
2. French fries served
"French fries" serve as an engine booster, similar to Douyin's video recommendation concept, which is convenient for creators to optimize content and release high-quality content.
3. Increase account weight
The flow of notes has a certain relationship with the weight of the account. The higher the weight of the account, the more traffic will be pushed. There is actually only one way to increase the weight of your account, that is to increase your own account value, and let the platform know that if you choose to give up this account, the silent cost will be very high, and naturally there will be no restrictions on you. This is the same as credit. The specific operation is that the information of the account needs to be improved. Secondly, to maintain stable updates, the account must also be active. If you browse more, comment more, and like more, the weight of the account will naturally increase.
The above is the introduction about "Little Red Book Nobody Likes", I hope it will be helpful to everyone.