Today, I will explain to you what to do if the traffic in Xiaohongshu is not good and the data is poor? For an account, the traffic data directly affects the monetization ability, but it is often seen that some content traffic can reach millions, and some content is only tens of hundreds. To this end, we need to combine platform requirements and our own content creation to jointly analyze the reasons for poor account traffic data, and propose targeted solutions.
one. The reason why Xiaohongshu’s traffic is not good and the data is poor
1. In terms of content topic selection, it involves platform-sensitive topics. On the Xiaohongshu platform, it is necessary to avoid writing around certain major national events, because these topics have strong uncertainties, and network factors are complex, and the content of these topics may have a strong social impact. Strict control.
2. When creating content, plagiarizing or stealing pictures, or content with inducing tendencies and prohibited words, such as diverting users to other platforms, or attracting users’ attention and likes through lottery and other activities, once discovered by the platform, will affect traffic data.
3. Unstable in terms of content updates. If you want to obtain platform recommendations, you need to maintain regular updates. If there is no new content output for a long time, the account will be regarded as a "zombie account", reducing the traffic allocation to the account.
4. The Xiaohongshu platform will recalculate the distribution of subsequent content traffic based on data such as the number of likes and comments of the account content. For this reason, some account subjects will choose to brush data, but if the account traffic is abnormally detected However, the platform will also punish it to reduce exposure, which in turn will affect the overall data.
two. How to solve the problem of poor traffic and poor data in Xiaohongshu
1. When selecting topics, you can learn from the latest social hotspots, but you should ensure that you select and create topics in vertical fields around the main direction of your own account, and avoid linking with some major national events or other socially sensitive issues.
2. Ensure the originality of the content, do not plagiarize and steal other people's text and pictures, and try to avoid the names of other software and exaggerated words in the article.
3. Regularly update the content of the article, which can be in units of days, weeks or months, and update the content every period of time. At the same time, the quality of the content should be guaranteed. It is worth mentioning that within the first two weeks of applying for an account, you need to maintain an account. You can keep yourself active by browsing more content in the field you want to do, and gradually create account labels so that the platform can judge future recommendations Direction, but you can not publish the content at this time.
4. To avoid abnormal account traffic caused by excessive swiping of data, the most important thing for this is to understand the actual needs of target users, create high-quality content, and attract users to like, comment and repost. When publishing content, you can use the platform's own "topic" and "tag" functions to subdivide content topics and enhance the pertinence of article distribution.
5. The above are related to the acquisition of Xiaohongshu's natural traffic. If the account owner has a sufficient budget, he can further improve his traffic data through promotion.
We have introduced the reasons for the bad traffic and data gaps in Xiaohongshu and the corresponding solutions above, hoping to help you.