From April 27th to 30th, the 2023 China Home Appliances and Consumer Electronics Expo (AWE 2023) will be held at the Shanghai Pudong New International Expo Center.
As the world's top three international home appliances and consumer electronics exhibitions alongside IFA in Germany and CES in the United States, AWE finally restarted after two years. After two years of precipitation, its scale is also the largest in history: 13 exhibition halls, an exhibition scale of 150,000 square meters, and more than 1,200 domestic and foreign companies gathered in Shanghai. The latest achievements in the deep integration of cutting-edge technologies such as the Internet of Things, cloud computing, and big data with the home appliance and consumer electronics industries.
For this reason, Zhinar has reviewed the exhibition online and offline, and summarized the following five key dimensions for everyone, so as to help you understand AWE 2023.
1 charm
There is no doubt that AWE2023 is a fascinating exhibition. Not only are the new products of major brands competing on the same stage, but their high-quality products bring the audience a comfortable experience. The design of the exhibition halls with different themes also gives the audience a visual feast. The staff of the exhibitors and the audience are even more interactive. Come for an enjoyable and immersive viewing experience.
At this exhibition, Zhinar saw that many brands are paying more and more attention to product appearance design and functional design. Many brands at the exhibition site are equipped with smart home experience rooms, such as Sony, TCL, Haier Zhijia's high-end line Casarte, and Triwing Bird. Their high-end and high-quality products bring amazing experience to the observers. It is worth mentioning that Konka's Aurora series incorporates the earth's magnificent natural phenomenon Aurora into product design, and the flowing shapes and unique colors bring shocking beauty to the visitors.
In order to deliver good products to the visitors, it is also inseparable from good marketing. The reporter from Zhinar saw that the design of the different exhibition halls on the scene was also different, but they all gave the visitors a visual feast. For example, the Samsung Color Museum, the high-end smart technology booth of Siemens Home Appliances, a brand of BSH, and the six major IP-themed exhibition halls including TCL Three Body.
2 intelligence
AWE2023 is also an exhibition of intelligence. At the Smart Home Summit at the same time, Kong Li, vice president of Aqara, said that under the influence of ChatGPT, there will be a major technological leap in the whole house smart industry. In 2023, AWE embraces digitization and intelligence. As a platform carrying the industry's innovative achievements display and innovation accelerator functions, the explosion of ChatGPT has made AI interaction an inseparable topic in AWE2023.
As the most cutting-edge technology field, AI intelligence is also the most attention-grabbing, especially the emergence of chatGPT, which makes this field full of more room for imagination. AWE2023 also brought together many artificial intelligence and chip companies such as HKUST Xunfei, Speedy, Tuya, Dexin Intelligent, and Zhuimi, to unveil more capabilities of AI to us.
Lance's new AI chip CSK series
How to add intelligent wings to traditional home appliances requires both technical and conceptual innovations. At this exhibition, hardware, software service providers, module and solution providers presented their latest achievements. The brand-new AI chip CSK series of Lingsi aims to create an exclusive artificial intelligence terminal SoC chip for the era of the Internet of Everything, which can be widely used in various AIoT scenarios. Tuya AIoT Developer Tool Station can provide one-stop solutions including AIoT software and hardware products and business services. Aspire Taihang series chips TH1520, TH2608 and YT series chips demonstrated the excellent ability of empowering home appliances for participating partners.
How home appliance companies can reduce costs, reduce power consumption, and improve security, Xiaojiang IoT Michelle launched OpenCPU technology at the same time through a conference to help many smart home appliance manufacturers alleviate the chip crisis, help companies accelerate the intelligent upgrade of home appliances, and bring Here comes the commercial value of cost reduction and efficiency increase.
3 sets
When it comes to smart home and smart life, we must talk about sets. With the further implementation of AI, IoT, big data, cloud computing and other technologies in the smart home industry, customization, systemization, personalization and integration have become the standards and trends for users to choose to purchase home appliances and smart home products. Interactive, scene-based and customized whole-house intelligent solutions have become the top priority of AWE2023.
Although he did not participate in the exhibition, BroadLink Liu Zongru participated in the discussion on the development trend of the home appliance and home furnishing industry at the same smart home summit. He said that he wanted to build a whole-house smart home supermarket, allowing users to DIY whole-house solutions with zero threshold. And AWE2023 is also a huge market for whole-house smart home.
Huawei Smart Home
AWE2023 on-site brand display of set products in a scene-based manner has almost become a "standard configuration". The integration of home appliances and home furnishing and sets have become popular at the exhibition. Many brands such as Haier, TCL, Midea, Konka, JD. , show off the smart solutions for the whole house, shocking extraordinary. At AWE 2023, Huawei Whole House Smart will fully display the whole house smart solutions for smart homes, hotels and other industrial spaces. In addition to the old exhibitors, Orange Cloud made its debut at AWE 2023 and built a panoramic experience space to show the audience its new series of cleaning appliances, beauty and personal care products.
4 green
AWE2023 is also a green exhibition.
Not long ago, "green and low-carbon" appeared frequently in this year's two sessions, and green home appliances became the consensus of the industry. The innovations in materials and craftsmanship of each brand's products in AWE 2023 also reflect the trend of green consumption upgrades in the home appliance industry, enabling high-quality and sustainable development of the industry.
In this context, Haier Smart Home brought the industry's most comprehensive scenario smart low-carbon solutions and Tuya brought smart energy solutions to the exhibition to help customers create green smart products and lead the new trend of energy-saving home appliances.
The reporter also saw BSH, Midea, Jubei Group and other home appliance and home furnishing companies innovating in product technology and green materials, and lean design, bringing a refreshing wind of energy saving and environmental protection to the home appliance and home furnishing industry.
5 health
Although the heat of the epidemic has gone away, the residual heat still exists, and people's desire for health will not change for the time being. This has boosted home appliance companies to develop health products, and promoted home appliances to accelerate towards standardization and health. In the future, the healthy home appliance market will also become another major mainstream market. AWE2023 is also trending in this direction.
westinghouse electric water heater
Therefore, AWE2023 is also a display platform for healthy home appliances. At this exhibition, Westinghouse, a century-old brand, presented its whole-house smart hot water solution with high-quality and high-value products. The smart fresh air conditioner in the Konka Aurora series also appeared at the exhibition in a scene-based manner. Major brands have provided visitors with on-site immersive experience of clean water and clean air.
Catering to the opportunities in the health market, Bosch, Haier and other major brands have launched high-end sub-brands to provide consumers with high-end quality home appliances and household products. What I have to say here is Haier. Haier Smart Home occupies a large exhibition hall N5. The area of its sub-brands such as Casarte and Triwing Bird even exceeds the area of other mainstream brands, showing its extraordinary Intelligent manufacturing capabilities of high-end products, leading the high-quality, intelligent high-end market.