A virtual world where users enjoy quests from the Running Man show.
The Sandbox has partnered with SBS Content Center, a subsidiary of Korean broadcaster "SBS," to bring popular media content to the Metaverse. The collaboration between The Sandbox and SBS Content Center is expected to open up new possibilities for virtual world gaming and content creation.
Through the partnership, The Sandbox will create a virtual space called "Running Man Theme Park," inspired by SBS's hit variety show Running Man. Fans of the show will be able to experience and enjoy game missions featured in the show.
The move is part of SBS' content hub strategy to leverage its intellectual property to expand its business into new territories while providing unique experiences to its fans. The Running Man theme park not only allows users to experience the show's game missions in a virtual environment, but also gives users the opportunity to create and share their own content.
Cindy Lee, CEO of The Sandbox Korea, said: "We are excited to bring the game quests of Running Man into our metaverse, allowing our users to experience these games in a new way. We believe that by introducing SBS's globally popular IP , our Metaverse will become more diverse and interesting."
Haedong Jin, head of content business at SBS Content Center, said: "The partnership with The Sandbox is just the beginning of our creation of a new user experience through Metaverse and NFT businesses. interact with our IP in a variety of ways.”
SBS Content Center plans to continue working with The Sandbox to explore new forms of Metaverse and NFT businesses, allowing users to become creators and share original content.