On February 22, Qin Chu and his entourage visited Wu Fengkuan , secretary of the party group and executive vice chairman of Shaanxi Federation of Literary and Art Circles (referred to as Shaanxi Federation of Literary and Art Circles), and Zhang Wei, chairman of Shaanxi Xinhua Publishing and Media Group, and were cordially received by the leaders .
Peer visitors include: Tan Min, President of Xi’an Blockchain Technology Application Association, Han Kui, Product Director of Qin Chu, and Xian Chaofeng , Chairman of Shaanxi Wanfu Culture, Zhao Long , Chairman of Shaanxi Qin Run Digital, and other representatives of Qin Chu’s cooperative issuer .
The second from the right is Wu Fengkuan, Secretary of Shaanxi Federation of Literary and Art Circles
Secretary Wu Fengkuan pointed out:
As a large cultural province, Shaanxi has rich materials for cultural and creative products, and has a natural advantage in the development of cultural and creative industries. With the rapid development of my country's digital economy, the application of digital technology represented by blockchain is becoming more and more widespread. It has shown significant advantages in empowering entities, promoting culture, and protecting property rights. It is expected to promote the rapid growth of the digital cultural and creative industry.
Cultural and creative enterprises in our province are in the process of developing themselves:
First, we must give full play to the advantages of history and culture, and use the digital exploration of cultural and creative IP as a path to inject vitality into the development of the industry;
Second, protect the legitimate rights and interests of creators through technical means, and effectively stimulate the creative motivation of creators;
Thirdly, with the help of various platforms, strive to create a batch of digital cultural and creative products that highlight the cultural characteristics of Shaanxi, and continue to deepen cultural empowerment;
Fourth, relying on new technologies such as blockchain and the general trend of the digital economy, we must effectively integrate all links in the digital cultural and creative value chain, accelerate circulation, shorten the value creation cycle, and make Shaanxi's cultural and creative industries truly alive!
The third from the left is Zhang Wei, Chairman of Shaanxi Xinhua Publishing and Media Group
Chairman Zhang Wei pointed out:
Industrial digitalization and digital industrialization are the direction of enterprise transformation and upgrading at present. With the continuous development of blockchain technology and the continuous innovation of scenarios, digital collections, as an important exploration path of "cultural and creative industry + digitalization", are expected to become an important part of cultural and creative industry upgrading. Optimized new direction for the future! With the diversification of information dissemination channels, readers' reading needs are also diversified, and the traditional publishing industry is also exploring how to upgrade digitally.
The emergence and rise of blockchain digital collections provides an important direction for exploration and practice for the cultural and creative industry. Through blockchain technology, the protection and confirmation of the copyright of cultural and creative works can be effectively realized, making "digital cultural and creative" a truly possible development route. At the same time, compared with traditional cultural and creative products, digital collections based on blockchain have created a new mode of cultural consumption that can be confirmed and traced. It is expected to become the property rights foundation of the digital economy and realize the high-speed transmission and free circulation of cultural value. !