What are the advantages of blockchain media publishing and publicity?
Since the emergence of the blockchain boom, people have seen various opportunities in the blockchain media. More and more relevant media people have entered this industry to seek a new development space, and the blockchain media publications and publicity are also It has shown a very good advantage in the market.
First of all, the blockchain media protects the intellectual property rights of original articles well. You don’t have to worry about the newly published articles becoming someone else’s work without your own consent. The technology of blockchain media is highly confidential and each article It will be recorded in the jointly maintained public chain nodes, so as to ensure that the article will not be stolen by others, will not disappear, will not be tampered with, etc. For the media people who write articles, this kind of intellectual property protection is a new upgrade. , is an existence that makes up for the shortcomings of the traditional media industry.
Secondly, from the aspect of news quality, the authenticity and credibility of blockchain media are relatively high. In the current Internet age, everyone can transmit information, and sometimes a small error message can cause It may become a big rumor, but when you want to refute the rumor, no one will check it. Blockchain media can improve the overall technical security, try to avoid such things as false news, and ensure the authenticity, objectivity and effectiveness of the news. This is the quality that a real media person should possess.
Finally, it is unrealistic for anyone to always rely on their hobbies for media reports. People want to exchange their labor for a certain amount of income to improve their lives. Blockchain media can allow creators to obtain certain In terms of income, readers can reprint and view articles to make the original creators get corresponding benefits, and the higher the number of readings, the higher the creators' income. With these benefits, people can be more motivated to work in the media industry.
Summarizing the advantages of blockchain media above, we will find that this will become a future trend, especially now that people pay more and more attention to their own cultural intellectual property rights. If they can protect their own rights and interests, they will naturally invest in this industry for research and development. Gradually, the traditional media industry will be abandoned by people. This brand-new publicity model not only allows people to see the fermentation effect, but also improves the overall quality of manuscripts in all aspects.
Grasp the core of media coverage and promotion
Have you ever been saddened by the media's inadequate coverage of the crime? Have you ever been troubled by the failure of corporate publicity? Deshaus Media will tell you that since its establishment, Deshaus has encountered many companies that worry about marketing due to media reports. In order to help more companies do a good job in media coverage and promotion, today Deshaus will take this opportunity to talk about how to make good use of media coverage as a marketing tool.
First, it is necessary to establish the target of media reports and do a good job in promotion positioning. Before using media reports for brand marketing, enterprises must clarify the promotion goals, and give a comprehensive estimate of the expected effect based on the collected media report data and the marketing effects of similar companies. With such a goal, the development of media reports will have more direction.
Second, choose a media reporting platform with strong relevance. When enterprises carry out brand promotion through media reports, they should try their best to choose media platforms related to the industry, because the manuscripts published in this way can be pushed to users with relevant needs by search engines, making push more targeted and marketing more effective. Effect.
Third, it is necessary to have an in-depth understanding of media reporting platforms and summarize the reporting rules of each platform. At present, there are many domestic media platforms that can accept corporate promotion manuscripts, and different platforms have their own rules for accepting, publishing and collecting manuscripts. When doing media reports and promotions, enterprises need to spend some time summarizing and summarizing, and have a deep understanding of the specific reporting rules of each platform, so that they can provide more targeted manuscripts.
Fourth, we must pay attention to the authenticity of media reports. In fact, at present, there are no restrictions on the mode and framework of media reports. As long as they comply with the promotion rules, enterprises can freely develop. However, this kind of freedom is not without restrictions, and the content of the reporting manuscript must follow the most basic reporting principle, that is, authenticity. Authentic manuscripts will make users feel the sincerity of the enterprise, and have interest and ideas to cooperate with the enterprise and purchase enterprise products or services. If the company's reports are too watery and full of various false news, it will not only lose promotion opportunities, but also bring good evaluations to the company and affect the company's image.
The above are the aspects that companies need to pay attention to when using media reports to carry out corporate brand promotion work. Generally speaking, if an enterprise abides by the above-mentioned practices, the effect of media reports will not be bad. If the enterprise has difficulties in developing, you can contact us at Deshaus Media, where we have professional media reporting services waiting for you to experience!