Last week, the watermelon resource meeting invited the author of the best-selling book "Efficient Writing" and a writing trainer—Tang Xiaoxiao. At the sharing meeting, she shared with you 3 operational skills to deal with the new changes in the official account from the following 3 points:
●Have you noticed these new changes in the official account?
●These four types of articles are more likely to become popular
●Three techniques, use the new rules to increase followers and realize cash
The following content is the edited and deleted version. Friends who missed the sharing session will read along with the watermelon data.
1.
Have you noticed these new changes in the official account?
In fact, the official account has been constantly changing since 2022. Up to now, I think the change has reached its peak.
There are two main changes:
1) Added recommendation function
We know that the previous official account was completely private domain traffic. If readers do not follow an account, there is no way to read the articles of this account. But after the revision, the official account has become a private domain + public domain model.
The private domain part is the same as before, readers can only see you if they follow you. The public domain means that the platform will recommend articles, even if readers do not follow a certain account, they can still see the above articles.
The recommended bits are in two places:
① "Take a look" below the article.
After readers read any article, like it or click to read it, the system will recommend 3 related articles. The public account where these articles are located may not be followed by readers.
Figure | From the guest sharing session
② "Take a look" under the subscription number.
If readers want to read the articles of the account they follow, they need to open the subscription account. The front part is the article of the account that has been followed, and "Take a look" will appear in the back. The article recommended below is the article of the account that has not been followed.
Figure | From the guest sharing session
The proportion of these two recommendation positions is getting bigger and bigger, which is especially good for newly opened accounts. For example, my official account "Tang Xiaoxiaochao Life" was opened last year. It is considered a new account and has at least half of the articles. would be recommended. The normal reading volume is around 2000, and the recommended reading volume can reach 5000-30000.
There are three benefits of recommendation: one is to increase the reading volume, the other is to increase followers, and the third is to obtain traffic benefits.
2) Display the big picture and make it smaller
The second change in the official account is that the big picture displayed has become a small picture. The public account that readers often see still maintains a large picture:
Figure | From the guest sharing session
But if it's an official account that you don't see often, even if you subscribe, but you don't look at this official account very much, it will come out with a small icon.
Figure | From the guest sharing session
The result of this change is that the reading volume has decreased, and it is not friendly to accounts with a certain fan base. So now everyone is trying to find ways to guide readers to star accounts, and to like and interact more, because only in this way can the display be a big picture, and the reading volume will be more guaranteed.
It can be said that a series of changes in the official account are relatively beneficial to the small account, but not particularly beneficial to the large account. Now many large companies are already making adjustments. If we want to catch up with this change, we need to make two adjustments: one is to adjust the content direction, and the other is to adjust the operation direction.
Next, I will talk about these two aspects:
2. These four types of articles
are more likely to become popular
As we said earlier, after the official account has a recommendation function, the proportion of recommendations has increased. If we want to read more and increase followers through content, we need to write popular content.
Judging from the results of our current tests, there are four types of articles that are prone to hits.
1) Hot articles
Friends who operate the official account know that the hot spot has always been responsible for the explosion, and this is especially obvious after the revision. Because the recommendation logic of "Take a look" is: recommend related articles. For example, if a reader reads an article about Big S, the articles recommended under this article are basically related to Big S.
This also means that when we write hot articles, not only will the open rate of the article itself be higher, but it will also be easier to be recommended by the platform. Once the platform pushes it, you can make a big hit. Some accounts I followed rarely had 10w+ articles in the past, but now they often appear 10w+, and they are recommended at a glance.
2) Film and TV drama review
Recently, "Hurricane" has become popular, many accounts are writing, and I have also seen many popular articles. There are two kinds of film and television dramas, one is the recent popular movies or TV dramas, and the other is classic old dramas.
I won't talk about the hot ones recently, it's similar to chasing hot spots. In particular, I want to talk about the drama reviews of classic old dramas, which are also highly recommended.
The reason why the drama reviews of classic old dramas are recommended is because this kind of drama has a good reader base. Most people have watched it, are more interested, and are willing to click in and read it. So there are more and more people writing it, and more and more recommendations.
When I recently wrote "Sun Tzu's Art of War", I would use "Zhen Huan's Biography" and "Hurricane" to write it, so that readers would like it more. If you just write "Sun Tzu's Art of War", it will be too boring, and readers are not willing to click on it.
3) Story text
Story writing is also a direction that is recommended a lot. On my life account "Tang Xiaoxiao Chatting Life", as long as I post a story-telling article, it will basically be recommended.
Stories are easy to be recommended and easy to understand, because the characteristics of public domain traffic are that gossip-oriented content is popular, and stories belong to the gossip-oriented category.
Generally, if you make a story account, you will do it together with Toutiao, Baijiahao, etc. If you post an article on several platforms at the same time, you can have reading volume and income. On the headlines, stories are also more popular. Moreover, many stories are aimed at middle-aged and elderly people. This group of readers prefer short stories from parents, which are easier to read and have no reading threshold.
4) Articles with high topicality
For example, when the epidemic was first released, many people became positive, and the whole people paid more attention to positive topics. At that time, articles written on positive were well read.
Of course, this kind of topic will not always explode, and it will not be easy to explode when everyone's attention is shifted to other places. Now let's talk about the article about Yang, it will definitely not explode.
Every time period, everyone discusses different topics. For example, recent discussions about unmarried births, delayed retirement, social security, etc. are also topics of high topicality. If you write related articles, the data should be good.
In addition to this staged topic, there are also some long-term high-profile topics, such as bride price, blind date, mother-in-law and daughter-in-law, making money... When we write articles, we are more likely to be recommended and get a relatively high reading volume.
3. Three tips
to use the new regulations to increase followers and realize cash
As we said earlier, the 4 types of articles are easy to be recommended, but I found that you can’t be recommended just by writing them.
So it is very important to let our account into the referral pool. The account that enters the recommendation pool, the article will be recommended frequently, otherwise it will not be recommended.
After a period of research, I found that if I want to be recommended, and to better monetize followers, I can use three tips.
①Keep originality ②Try
more keywords
The above is the content of this sharing session. Welcome to consult Watermelon Data to discuss together~