I did a survey at the beginning of 2019 and found that among 100 service providers: 40% of marketing service providers have sales, adulteration, fake fans, fake exposure, fake traffic and even fake customers (fake customers are commonly called wool party); yes Forty percent of service providers have no effect in marketing for small and medium-sized enterprises, and no output can be seen; the remaining 20% of service providers are dedicated to service, conscientious and conscientious, hoping to achieve results for the enterprise. And many small and medium-sized enterprises are fooled and cheated by the 80% service providers. Leading to ten years of being bitten by a snake and fearing the rope.
1. Look at the number of views and likes
To know the number of views of WeChat official accounts, the first step is to pull the WeChat articles to the bottom and look at the two data "views" and "number of likes" at the end of the article. Normally, the WeChat official account The ratio between the number of views and the number of likes of an article is roughly 1000:2, which means that out of 1000 views, there will be 2 people like them. If a public account has 100,000+ views, but only a few scattered Ten likes, then this is an abnormal situation, most likely it is the number of views that have been updated through background operations. Some popular accounts can well protect the interaction with users, often easily reaching thousands of likes, and the interaction with readers’ comments at the end of the article is also frequent. This is a relatively high-quality article with a real number.
2. Compare the number of articles viewed
Under normal circumstances, the daily reading volume of a benign public account will show a stable state, and there will be a curve change. If you look through the public account and find that its previous public account has a very low reading volume, suddenly an article will explode The situation is growing rapidly, and will continue to be in such a reading volume, regardless of the content and quality of the post, it is very likely that the reading volume will be brushed up.
3. Look at the amount of forwarding and collection
The number of reposts, collections, and views of articles are directly proportional. In this Internet age, a high-quality article that may have reading value can be easily communicated in the circle of friends. You can easily find keywords on WeChat and you can see many friends. Reprint and share. If the number of views of an article is very high, but there is no repost in the circle of friends, and the number of reposts and collections is very low, the number of views of this article is very likely to be updated.
4. Look at the topic and quality of the article
The public's eyes are discerning, and a high-quality public account article can be easily recognized by us and recommended by each other. Read the article carefully to see if the content, topic, field, and views expressed in the article are indeed worth reading. If the topic touched by the article is a hot topic at this stage, perhaps the opinions expressed are very thoughtful, then It is very possible that the reading volume of this article is suddenly high, but if the topic, viewpoint, content of the article or the field it touches are relatively general, then the high reading volume of this article is suspicious.
5. Look at the basic use of the official account
High-quality WeChat official account operation, the number of fans at the bottom of the article will be very active, and the interaction between the author and the interaction is also very active; through the push of historical articles, investigate the cycle of WeChat official account article push and whether it is stable within a confirmed cycle range ; Now the WeChat public account has a new "original" function. The article is original, and the number of times it has been reposted is investigated. In fact, it is a long-term investigation process to know whether the number of views of an article is brushed out. If you really want to eradicate all fake data behaviors such as WeChat fake views, fake fans, fake interactions, etc., you must select a good service Nowadays, marketing malls are mixed. Many service providers rely on flicking and fake data to make a living, making small and medium-sized enterprises very miserable. They don’t know how to choose, afraid of being deceived, and afraid that the limited marketing expenses in their pockets will be lost.
6. Use third-party data gadgets to detect
Use third-party tools. For example, WeChat official account gadgets such as Tuotu Data. This kind of tool can support online official account search. If you want to view the historical articles of the official account, you can use the WeChat official account search function. It also provides data such as the time of posting, the number of readings, and the number of views. If you want to read a lot of numbers and articles, it is recommended to choose a third-party tool, which is more convenient.